Download - Kingston Yacht Club
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Kingston Yacht Club-
Final Direct Marketing
CampaignKristi Henderson, Hailey Murphy, Jennifer Orsatti, Brittany
Rennick, Nikolas Yuen
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Overview of Kingston Yacht
Club Began in 1895 as Kingston Ice Yacht Club
Among oldest yacht clubs in Canada
Multiple services
Event space
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Campaign Overview Offer
Channel
Creative
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Final Results Metrics
Response Rate
Retention
Expenses
Media Coverage
Cost Per Piece
Cost Per Response
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Lifetime Value of a Customer
Gross Profit
Return on Investment
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Objectives and Milestones Initial Campaign Objectives
Milestone 1
Data Collection
Data Management/CRM Tool
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Milestones cont.. Next Step following Milestone 1
Milestone 2
Objectives
Offer
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Milestones cont.. Message
Milestone 3
Channels
AB Strategy
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Milestones cont.. Milestone 4
Special Notes
Mid- Campaign Revisions
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Final Budget
Spent on When How Much
Facebook April16, 2012 $25.00
Google April 16, 2012 $25.00
Total $50.00
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TimelineDue Date Activity
February 15, 2012 First Milestone
February 22, 2012 Second Milestone
March 21, 2012 Third and Fourth Milestones
March 28, 2012 Campaign Presentation to client
March 29, 2012 Launch
April 19, 2012 Campaign Finish
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Campaign Debrief Strengths
Weaknesses
Adjustments
Opportunities to Improve
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Conclusions and
Recommendations Impressions gained
Mediums straight forward
Budget maintained
Wedding page