Kifu branding, web and interface application design
We know your brand resides within the hearts and minds of customers, clients, and prospects. It is the
sum total of their experiences and perceptions, some of which you can influence, and some that you
cannot. At Create and Associates, we believe it is key to spend time investing in researching, defining,
and building your brand. After your entire brand is a foundational piece in your marketing
communication. The objectives that a good brand will achieve include:
Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Concretes User Loyalty
Our goal and strength is to help you integrate your brand strategies through your company at every
point of public contact.
Client: Kifu – Software to simplify non-profit management
Project: Website, branding, marketing
Challenge: Develop a website and complimentary user interface for a new software product to manage
a non-profit community and its events. Frustrated with cumbersome and inflexible older products, our
client saw the need for a system that was intuitive, easy to use, and that fit with the way its customers
did their jobs. And, given the financial challenges that so many non-profit organizations face, our client
wanted to create a product that was affordable and simple to operate.
Results: Kifu is unlike any product on the market, and early feedback from beta customers has been
excellent. They particularly like the seamless nature of the product and the simplicity with which it
manages their day-to-day functions. We created a clean, innovative, contemporary look as the core of
their brand identity. The unique logo colors, shapes and brand identity into the interface and website.
For more information visit: http://www.createcr.com/category/case-studies/