Download - Kfc vs mc donalds
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History of KFC• Founded by Harland Sanders, who began selling
fried chicken from his roadside restaurant in Corbin, Kentucky
• The first "Kentucky Fried Chicken" franchise opened in Utah in 1952.
• Harland became a legendary figure of American cultural history, and his image remains prominent in KFC branding.
• The company was then sold to two investors John. Y
Brown and Jack Massey.
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All About KFC• KFC is a fast food
restaurant chain headquartered in Louisville.
• Specializes in fried chicken.
• World's second largest restaurant chain after McDonald's.
• Owned by Yum Brands, which also owns Pizza Hut and Taco Bell.
• Over 18,000 outlets in 120 countries
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Revenue and Sales 2012
• Faced SARS, Avian Flu, Sudan Red and in many countries.
• Set a new record by opening nearly 2,000 new restaurants in 2012.
• Achieved at least 13% and exceeded their annual target of at least 10%.
• China has over 4000 outlets of KFC.
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10 Popular Products• Original Recipe Zinger Burger
• Original Recipe Boneless Chicken
• Extra Crispy Chicken
• Kentucky Grilled Chicken
• Extra Crispy Tenders
• Hot Wings
• Original Recipe Hot Bites
• Pot Pie
• Wraps
• Arabian Rice Bowl.
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Outlets
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Controversies
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• Viral messages claim KFC serves cost-effective "genetically manipulated organisms“.
• Frying in hydrogenated oils with trans fats is indeed a terrible practice, they believe KFC does so.
• Salt used in their seasoning, isn’t natural sea salt but bleached, chemically "refined“ salt.
• Canola oil use at KFC emits toxic fumes which can cause cancer.
• A recent controversy involves the new grilled
KFC products that secretly contain beef.
• The "grilled" chicken at KFC is not even grilled.
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Success and Stories• 1930: Harland Sanders opens Court and Café Restaurant.
• 1952: Sanders makes first franchise deal.
• 1952: Company’s profit increases by 75%
• 1955: Kentucky Fried Chicken incorporates.
• 1964: Sanders sells business to John Brown and Jack Massey.
• 1986: PepsiCo buys Kentucky Fried Chicken division.
• 1997: PepsiCo spins off KFC as part of restaurant management company Tricon.
• 2002: KFC parent Tricon changes name to Yum! Brands.
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7 Things About KFC• The creator of KFC, “Colonel Sanders”, was actually a gas
station manager.
• First KFC restaurant was opened outside of Sanders gas station.
• The first ever bucket of KFC chicken was sold in 1952.
• KFC is consumed by nearly 8 million people per day in the US alone
• The KFC franchise is open in 80 countries around the world.
• THe original, still secret recipe, was invented in 1940.
• The secret recipe for KFC chicken is kept in a safe in Louisville, KY.
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History of McDonalds• Headquartered in the United States, the company
began in 1940.
• Initially a barbecue restaurant operated by Richard and Maurice McDonald.
• Original mascot was a man with a chef's hat on top of a hamburger shaped head named as "Speedee“.
• Speedee was replaced with Ronald McDonald by 1967.
• Ray Kroc in 1955, purchased the chain.
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All About McDonalds
• McDonald's is the world's largest chain of hamburger fast food restaurants.
• Serving around 68 million customers daily in 119 countries.
• Operated by either a franchisee, an affiliate, or the corporation itself.
• McDonald's restaurants offer both counter
service and drive-through service.
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Revenue and Sales 2012
• The corporation's revenues come from the rent, royalties and fees paid by the franchisees.
• Global comparable shares growth 3.1%.
• Earnings per share growth 5%.
• Average number of customers served everyday 69 million.
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Outlets• As of 2012 more than 34,000+ restaurants
around the world in 118 countries.
• McDonald's claims to exist in 123 "countries“.
• At least 20 of those "countries" are not independent countries.
• Existence in 119 countries is inflated by non-independent countries.
• Largest fast food chain all over the world
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Controversies
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• McDonald's is often the target of criticism for its menu, its expansion, and its business practices.
• Greenpeace alleges soya used in frying is destroying the Amazon rainforest in Brazil.
• McDonalds has been criticized for their French fries recipe.
• Stella Liebeck, sued McDonald after getting 3rd degree burns from hot coffee.
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Awards and Honors• 2012 #11 Most Admired Company in the World
• Ranked #2 among all companies for “Management Quality”
• Ranked #2 among all companies for “Global Competitiveness”
• Ranked #1 among all companies for “Use of Corporate Assets”
• Ranked #4 among all companies for “Best Long-Term Investment”
• Ranked #2 among all companies for “Financial Soundness”
• Ranked #4 among all companies for “People Management”
• McDonald’s also ranked #1 in the Food Services category
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Success and Stories• 1940: McDonalds BBQ opens.
• 1948: McDonalds re-establishes as a self service and drive in restaurant.
• 1949: Famous French fries and milk shakes make their debut at McDonalds.
• 1953: Golden Arches are designed.
• 1955: Ray Kroc buys McDonalds.
• 1958: 100th million hamburger sold.
• 1959: 100th restaurant opened in Fond Du Lac.
• 1965: 10th anniversary and 700 outlets.
• 1967: McDonalds goes international.
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7 Things About McDonalds• McDonalds is the largest toy distributor in the world!
• McDonald's has unique menu items in every country. In Portugal, you can order soup!
• Paris has the only McDonald's with white arches.
• The McDonald's Shamrock Shake was created for a fundraiser with the Philadelphia Eagles.
• Ray Kroc initially was a real state broker, and never thought of food business.
• In 2005, McDonalds paid rappers to reference Big Macs in their songs.
• 700 burn cases were reported due to the severe boiling temperature used at McDonalds.
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Rivalry Story• McDonald's and KFC are the two largest
fast food restaurants in the world.• Both have their own trademark for popular
foods: 'Big Mac' and 'Popcorn Chicken'.
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Hamburger vs Crispy Strips• Calories: 250
• Total Fat: 9g
• Saturated Fat: 4 g
• Cholesterol: 25 mg
• Sodium: 520 mg
• Total Carbohydrate: 31g
• Dietary Fiber: 2 g
• Sugars: 6 g
• Protein: 12 g
• Calories: 400
• Total Fat: 24 g
• Saturated Fat: 5 g
• Cholesterol: 75 mg
• Sodium: 1,250 mg
• Carbohydrate: 17 g
• Dietary Fiber: 0 g
• Sugars : 0 g
• Protein: 29 g
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Chart 1
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Chart 2
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• Type: Public• Traded as: NYSE: MCD• Company: Dow Jones Industrial Average Component• Industry: Restaurants• Founded: May 15, 1940 in San Bernardino, California;• McDonald's Corporation: April 15, 1955.• Founders: Richard and Maurice McDonald • McDonald's restaurant concept: Ray Kroc.• Headquarters: Oak Brook, Illinois, U.S.• Number of locations: 34,000+ worldwide• Products: Fast food• Revenue: US$ 27.56 billion (2012)• Total assets: US$ 32.98 billion (2012)• Total equity: US$ 14.39 billion (2012)• Employees: 1,800,000 (2013) • Website: Global Corporate Website
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• Type: Subsidiary• Industry: Fast food restaurant• Founded: 1930 in North Corbin, Kentucky
(original)• 1952 : Utah (franchise)• Founders: Harland Sanders• Headquarters: Louisville, Kentucky, United States• Number of locations: 18,000 (2012)• Products: Fast food.• Revenue: US$15 billion (2011)• Employees: 190,000• Parent: Yum! Brands• Website: www.kfc.com