Transcript
KEYS TO COPY THAT DELIVERS YOUR MESSAGE
NOT JUST YOUR EMAIL
Elisa Silverman | PageWiz Blog | @PageWiz_App
YOUR EMAIL IS GETTING DELIVEREDIs your message?
?
KEY #1
Have One Clear Message
That’s it. Just one message. That’s all your email should be
about. If you have a lot to say, that’s
great. But you don’t want to say it all in one email.
KEY #2
Write Simply and Clearly
You don’t need convoluted grammar and SAT words to show
you know your business. Your emails aren’t here to test your
market’s reading comprehension skills.
KEY #3
Make It Obvious How Reading This
is a Good Use of the Reader’s Time
People will abandon an email pretty quickly if they can’t
figure out what it’s about and why they should care.
Tell them.
