The Future of Associations
Futurist
Strategy advisor
Author
@rossdawson
The power of guilds
The walls come down
Credit: Joergsam
Networks everywhere
Brain Internet
Applications
Organisations Industries
Proteins Actors
Society
Politics Contagion
Associations
Shifts
Vision
Capabilities
Leadership
Content explosion
Source:
We Are Social
Source: Evans, Center for Global Enterprise
Blurring boundaries
Economy of individuals
Rise of platforms
Uber valuation
Source: AltMBA, CBInsights
Self-organisation
Credit: GotoVan
Content explosion
Source: University of Southern
California Marshall School of
Business
US Households, hours spent on media each week
Flickr credit: Joe deSouza
Fluid and dynamic
Trusted knowledge sharing
Enhanced serendipity
Democratic representation
Credit: Adrian Sulc
Collective action
Credit: toffehoff
Network facilitation
Source: Rob Cross, University of Virginia
Algorithmic and crowd oversight
Platform strategies
Other platforms
Analyse platforms: trade-
offs, costs, choices
Identify potential paths and
scenarios
Apply game theory
Establish commitments and
contingencies
Identify complementary
participant pools
Design compelling offer and
interface
Create value for participants
Enable participants to create
value
Own platforms
Dynamic, adaptive
Professionals
Efficient content creation
Algorithms Crowds
New revenue models
Powerful visions
Compelling
Clear
Distinctive
Inclusive
Challenging
Aligned
Achievable
Governance for transformation
Upside Risks Risks of NOT
transforming
Participate in
transforming economy
Implementing the
wrong strategy
Extinction
Create immense
stakeholder value
Loss of staff who can’t
accept change
Irrelevance
Seen as creating the
future
Lose credibility Irrelevance
Cooperation and evolution
Source: Scientific American
Associations
Shifts
Vision
Capabilities
Leadership