Download - Key social media statistics v3
Creative Angle Marketing, 2012
Social Media Works for Business
It’s a force, not a fad
Gwynne WadeCreative Angle Marketing
Creative Angle Marketing, 2012
“While social media is not the silver bullet that some pundits claim it to be, it is an extremely important and relatively low cost touch point that has a direct impact on sales and positive word of mouth.
Companies not actively engaging are missing a huge opportunity and are saying something to consumers – intentionally or unintentionally – about how willing they to engage on consumers’ terms.”
Josh Mendelsohn, VP Chadwick Martin BaileyBoston based market research company
Creative Angle Marketing, 2012
• ¾ of U.S. adults (164M) are internet users• Over 35% of U.S. consumers spend more than 3 hours online every day• 46% of daily searches are for products and services• 20% of monthly Google searches are for local businesses
Offline Activities are Moving Online
Sources: Blogher Apr 2011, Pew Research May 2010, U.S. Census bureau May, 2011, The Media Audit, Oct 2010, Google May 2010
Creative Angle Marketing, 2012
Inbound Marketing Brings Customers for B2C Companies
Sources: Hubspot State of Inbound Marketing Report, 2011
Our B2C company has acquired a customer through this channel
1.6B search queries/day
460K new accounts/day
71% of U.S. population
on Facebook
~50% logged in each day
120M users and growing
69% of users make > $60K
Age 21-35 = 53%
Age 36-50 = 20%
65% of internet users
read a blog daily
Creative Angle Marketing, 2012
Social Media is Influential
• U.S. Internet users spend 3x time on social media and blogs than they do on email
• Almost 2/3 of internet users use a social network regularly
• 65% of companies have acquired customers through Facebook
• Twitter users are younger, better educated and have higher incomes than the general population– 52% female/ 48% male – 26% make more than $75K/year
– 27% are age 35-44 – 30% are age 26-34
– 67% of brand followers purchase from that brand
– 79% of brand followers are more likely to recommend that brand
• 49% of B2C companies use Twitter and generate 2x the number of leads compared to those that don’t
Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company, Nov 2010, Business.com, Sep 2009, Emarketer Feb 2011, Edison Research, 2010
Creative Angle Marketing, 2012
SMBs Use & Benefit from Social Media
SMBs use social media to promote their businesses
Sources: Merchant Circle Feb 2011, Ad-Ology Research Nov 2011
57% of SMBs say social media is beneficial to their business
Yelp
YouTube
MySpace
FourSquare
Gowalla
0% 10% 20% 30% 40% 50% 60% 70% 80%
70%
58%
40%
32%
27%
19%
9%
3%
Creative Angle Marketing, 2012
Blogging Gets Your Company Found
• In 2010, 65% of internet users reported reading a blog daily
• 46% read blogs more than once a day
• 39% of U.S. companies use blogs for marketing purposes
• Companies that blog have 55% more website visitors
• Companies that blog generate 88% more leads/month
• Blog early and often – Blog reading, link sharing, and commenting all peak before 10:00 a.m.
Sources: Hubspot, State of Inbound Marketing Lead Generation Report 2010, Emarketer Aug 2010, Hubspot The Science of Blogging Report 2010
Bottom line: If Google can’t find you, no one else will be able to either:Companies that blog have 434% more indexed pages
and 97% more inbound linksMore indexed pages = Substantially more leads ($$$)
Creative Angle Marketing, 2012
The Bottom Line:Your customers and prospects are
online.
What’s stopping you?
Creative Angle Marketing, 2012Creative Angle Marketing, 2012
THANK YOU!
Gwynne Wadegwynne@creativeanglemarketing.comwww.creativeanglemarketing.com
908-236-4136
If you like this, you can follow me: www.facebook.com/ gwynne wade www.twitter.com/ @gwynnewade
Creative Angle Marketing, 2012
We are Social Networking Regardless of Age
12-17 YO 18-24 YO 25-34 YO 35-44 YO 45-54 YO 55-64 YO 65+ YO0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
81%
90%
82%
72%
58%
52%
31%
U.S. Social Networking Penetration by Age
Sources: Emarketer, Feb 2011
Creative Angle Marketing, 2012
Inbound marketing brings customers
Sources: Hubspot State of Inbound Marketing Report, 2011
Our company has acquired a customer through this channel
