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KEY FINDINGSQuestion 4
By Emma Tinworth
DEMOGRAPHICS
AGE 9-13 GENDER 85% female ETHNICITY None in particular, possibly a
dominant American/British celebrity outlook SOCIAL CLASS Working class/middle class
PSYCHOGRAPHICS
INTERESTS fashion, music, makeup, gossip, outdoor activities – cycling, swimming, rock climbing, – photography, reading, films, animals, games, arts and crafts
LIFESTYLE social, active, fashionable, healthy, busy, dramatic