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Kelly Velasquez-HagueVP of Content
MarketingOneCause
Jenna JamesonCorporate Communications
& ResearchOneCause
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AGENDA
• Today’s Social Donors
• Shifting from Donor to Fundraiser Mindset
• Value of Social Fundraisers
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1,056 U.S. Social DonorsDonated at least once last 12 mo.:
Ticket fundraising event Fundraising sponsorship Occasion/challenge
1,106 U.S. P2P ParticipantsFundraised for at least one charity last 12 mo:
Run/Walk/Ride Occasion
(birthday/memorial) Fundraising Event
Challenge or virtual campaign
Crowdfund campaign
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EventDonors
SponsorDonors
Occasion/ChallengeDonors
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First-time donors prioritize ease and supporting someone over a connection to the mission.
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#socialdonors
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RISE OF SOCIAL GIVING
Ease
MissionImpact
FUN
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2x as likely to be recruited by friend, family member, or colleague than directly by the nonprofit.
66%were encouraged to recruit others.
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SOCIAL REGISTRATION
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TEAM REGISTRATION
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FOLLOW US ON INSTAGRAM
@ onecauseteam