Download - Kellogg HTC Platforms
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Tuesday, January 20, 2009
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TechnologyPrimerPla0ormStrategy
KariWilson
Tuesday, January 20, 2009
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Tuesday, January 20, 2009
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Pla0ormBasics
Tuesday, January 20, 2009
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Pla0ormBasics
HowPla0ormsWork
Tuesday, January 20, 2009
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Pla0ormBasics
HowPla0ormsWork
Pla0ormStrategy
Tuesday, January 20, 2009
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Pla0ormBasics
Needimage
Pla0ormBasics
Tuesday, January 20, 2009
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pla0orm
Whatisapla0orm?
Tuesday, January 20, 2009
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pla0orm
applica>onsplug‐ins
Whatisapla0orm?
Tuesday, January 20, 2009
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OS Internet MobileApplica>on
Whatisapla0orm?
Tuesday, January 20, 2009
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Whyarepla0ormsimportant?
Tuesday, January 20, 2009
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Whyarepla0ormsimportant?
Tuesday, January 20, 2009
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HowPla0ormsWork
Tuesday, January 20, 2009
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• Samplecode• Tutorials• Debuggers• Documenta>on• APIs
SoGwareDeveloperKit(SDK)
Tuesday, January 20, 2009
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APIs(Applica>onProgrammingInterface)
Sure,Hereyougo.
Thanks!
CanyousendmethecityJimlivesin?
Tuesday, January 20, 2009
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APIs(Applica>onProgrammingInterface)
Sure,Hereyougo.
Thanks!
CanyousendmethecityJimlivesin?
Tuesday, January 20, 2009
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11
What’samash‐up?
Tuesday, January 20, 2009
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Tuesday, January 20, 2009
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Tuesday, January 20, 2009
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Tuesday, January 20, 2009
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Tuesday, January 20, 2009
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13
What’saplug‐in?
Tuesday, January 20, 2009
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Tuesday, January 20, 2009
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Tuesday, January 20, 2009
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15
What’sawidget?
Tuesday, January 20, 2009
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Tuesday, January 20, 2009
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Tuesday, January 20, 2009
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Pla0ormStrategy
Tuesday, January 20, 2009
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!"#$%&'(
!"#$)**"&(!+,-"#).,(
Wheredoesthisfit?
Complementors
Context
Tuesday, January 20, 2009
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!"#$%&'(
!"#$)**"&(!+,-"#).,(
Wheredoesthisfit?
Complementors
Context
Tuesday, January 20, 2009
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moreusers
moredevelopers
Wheredoesthisfit?
networkeffects
Tuesday, January 20, 2009
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Developers
Company
Users
Whoarethekeyplayers?
Tuesday, January 20, 2009
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Whoareyourcustomers?
Tuesday, January 20, 2009
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!"#$%&'(&$ )'*'+,-'(&$
Whoareyourcustomers?
Tuesday, January 20, 2009
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Two‐sidedmarket
22
Tuesday, January 20, 2009
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Howtopricetwosidedmarkets
23
Whichside....
Tuesday, January 20, 2009
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Howtopricetwosidedmarkets
23
ismorepricesensi>ve?
Whichside....
Tuesday, January 20, 2009
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Howtopricetwosidedmarkets
23
ismorepricesensi>ve?
addsmorepla0ormvalue?
Whichside....
Tuesday, January 20, 2009
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Howtopricetwosidedmarkets
23
ismorepricesensi>ve?
addsmorepla0ormvalue?
Whichside....
ismoresensi>vetogrowthoftheotherside?
Tuesday, January 20, 2009
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!"#$%&%'()
Howtopricetwosidedmarkets
24
!"#$%&'
Tuesday, January 20, 2009
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!"#$%&%'()
Howtopricetwosidedmarkets
24
!"#$%&'
• pricesensi>ve
• addspla0ormvalue
Tuesday, January 20, 2009
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!"#$%&%'()
Howtopricetwosidedmarkets
24
!"#$%&'
• demandincreaseswithothersidegrowth
• pricesensi>ve
• addspla0ormvalue
Tuesday, January 20, 2009
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!"#$%&%'()
Howtopricetwosidedmarkets
!"#$%&'
Tuesday, January 20, 2009
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!"#$%&%'()
Howtopricetwosidedmarkets
!"#$%&'
• gamedevelopers• consumers(consoles)
Tuesday, January 20, 2009
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!"#$%&%'()
Howtopricetwosidedmarkets
!"#$%&'
• gamedevelopers• consumers(consoles)
Tuesday, January 20, 2009
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!"#$%&%'()
Howtopricetwosidedmarkets
!"#$%&'
• gamedevelopers• consumers(consoles)
• PDFwriters• PDFreaders
Tuesday, January 20, 2009
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LimitedResources
Tuesday, January 20, 2009
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DeveloperPriori>za>on
Segment
Target
Posi>on
Tuesday, January 20, 2009
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DeveloperPriori>za>on
Segment
Target
Posi>on
Geography
Size
Ver>cals
Profitability
Tuesday, January 20, 2009
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DeveloperPriori>za>on
Segment
Target
Posi>on
Networkeffects
Targetsize
Feasibility
Tuesday, January 20, 2009
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LimitedResources
Tuesday, January 20, 2009
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Pla0ormWars
1970s
Tuesday, January 20, 2009
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Pla0ormWars
1970s
recent
Tuesday, January 20, 2009
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CurrentPla0ormWars
socialgraph
mobile
Tuesday, January 20, 2009
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KeyPla0ormTakeaways
Tuesday, January 20, 2009
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KeyPla0ormTakeaways
• Thirdpar>esaddvalue
Tuesday, January 20, 2009
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KeyPla0ormTakeaways
• Thirdpar>esaddvalue
• Pla0orm,developersandusers
Tuesday, January 20, 2009
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KeyPla0ormTakeaways
• Thirdpar>esaddvalue
• Pla0orm,developersandusers
• Two‐sidedmarkets
Tuesday, January 20, 2009
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KeyPla0ormTakeaways
• Thirdpar>esaddvalue
• Pla0orm,developersandusers
• Two‐sidedmarkets
• Limitedresources
Tuesday, January 20, 2009
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Tuesday, January 20, 2009