Download - Keeping A Brand Fresh In Its Third Century
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Hayley Romer, SVP and Publisher
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ABRAHAM LINCOLN
“The Election in November”
1860
HILLARY CLINTON
“Against Donald Trump”
2016
LYNDON B. JOHNSON
“The 1964 Election”
1964
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1800s1900s2000s
How three endorsements over three centuries represent The Atlantic brand
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An unwavering commitment to challenge and explore the day’s most important ideas
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OUR POINT OF DIFFERENTIATION:Q AQUESTION ANSWERS
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2016
1857
The Atlantic MonthlyEst. 1857
The Evolution of The Atlantic
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Digital Is Now Our Key Revenue Maker
2011
50/50Print Digital
2016
20/80Print Digital
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OUR PHILOSOPHY:
AUDIENCE FIRST
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Desktop Mobile Web Facebook Instant Articles
Google AMP
FOCUS ON AUDIENCE FIRST
Know Where They’re Consuming ContentPrint
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FOCUS ON AUDIENCE FIRST
Know the Formats They Prefer
Animated Video Debate Live Blog Facebook Live
360° Video
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FOCUS ON AUDIENCE FIRST
Delivering provocative, inspiring ideas through editorial and custom channels
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Evolution of Branded Content
Native in sensibility and format
Re:think, our nameand philosophy
New competitive set
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Evolution of Storytelling
DigitalMobile
Video
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Sales MarketingClient
Legacy Media Organization
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Marketing
Sales
Client Direct
Programmatic
Direct Programmatic
Ad Operations
Modern Media Organization
Strategy BrandData & Insights
Client Services
Content DesignAd
ProductAudience
Dev.
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An unwavering commitment to challenge and explore the day’s most important ideas
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