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Kathryn Minshew Founder & CEO, The Muse
@kmin / @dailymuse
Evolution to Awesome Launch Lean & Track Everything
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This Is What I Do
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But It Didn’t Always Look Like That
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It Was An Evolution to Awesome
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A Quick Launch
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Launch: September 6, 2011
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Testing Appetite for Jobs
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Let’s fast forward to January 2012
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It was a lot of features to build
1
2
3
5
6
7
4
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February 7, 2012:
the Reality Check
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February 7, 2012 + 4 hours:
the All-Nighter
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We needed to Simplify
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Launch v2: February 22, 2012 (2 weeks later)
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Collect Data Like It’s Your Job
(Hint: It Is)
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Give users a way to talk back
16
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Watch for Growth
Launch of The Muse
Monthly UVs
0
200000
400000
600000
800000
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And then iterate, iterate, iterate
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themuse.com Tweet: @kmin / @dailymuse / #leanstartup
Your college roommate’s approval does not mean market demand
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Tip #1:
Start Somewhere (or: Start-ups Are Like Monopoly, You Can’t Win If You Don’t Pass Go)
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Tip #2:
Test Everything (But Know What Your Key Metrics Are)
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Tip #3:
Iterate Like Mad
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Tip #4:
Create Velocity
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Tip #5:
Don’t Believe The Hype (or: TechCrunch does not = success)
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1. Start Somewhere
themuse.com Tweet: @kmin / @dailymuse / #leanstartup
2. Test Everything
themuse.com Tweet: @kmin / @dailymuse / #leanstartup
3. Iterate Like Mad
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4. Create Velocity
themuse.com Tweet: @kmin / @dailymuse / #leanstartup
5. Don’t Believe The Hype
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For More Startup Tips, visit thedailymuse.com
Want to be a Start-‐up Founder? Here’s What to Do Now
Tell Me What You Think! 4 Great Ways to Get User Feedback
5 Steps to Finding Investors for Your Start-‐up
WriKng a Business Plan? 4 Common Mistakes to Avoid
What You Need to Know About Trademarking Your Business
The Control Freak’s Guide to DelegaKng
What Should We Call Me? 6 Steps to Naming Your Company
4 Steps to CreaKng an Amazing Pitch Deck
…and thousands more