Kate Farinholt, Executive Director, NAMI Metro Baltimore
Lora Thomas, Executive Director,NAMI Illinois
Building NAMI:
Programs Build Partnerships
Partnerships Build Programs
• How do we grow our organizations?
• How do we grow our
capacity to have an impact?
More capacity means….
…doing more
…with limited resources
…empowering others
…to do our work!
More people and organizations:
...posting our fliers
and brochures?
…forwarding email announcements?
Packed programs
More program participants lead to:
– More program VOLUNTEERS
– More dedicated graduates who do outreach
– More connections
More outreach workers…
…attending fairs & festivals
…presenting workshops?
…arranging media?
…telling their employers & organizations about us?
Capacity to do:
• More....
• More....
• More….
And we can do this by….?
1) knowing and leveraging our core stakeholders and
2) by building and then leveraging partnerships
Key common points
• Know who “we” and “they” are
• Give “them” what they need
• Stick to your/our mission and plan – but grab opportunities
• Use resources strategically to accomplish specific goals
• Ride that ripple effect
Program Participants & Outreach
• Collect and use data• Know your participants• Keep prospects connected• Help participants recognize their
networks and affiliations• Train them to leverage contacts• Give them the tools they need• Collect data and use it!
Build your contact list & database
• Organization contacts• Profession• Employer• Potential volunteer
(how?)• Skills and interests• Mental illness issues
More data to collect
• Affiliations
• Access?
• Decision-maker? Type?
• What else?
Know program participants
• Get the basic info! • How? ASK! • Train your program leaders
to understand their role: to ask, report and recruit.
• Collect this contact info for your database and listserv etc.
IDENTIFY affiliations & networks
• Work with program participants and other volunteers to recognize their affiliations and networks
• Collect this contact info for your database, listserv etc.
• USE all affiliations and networks
• But prioritize based on target audiences AND GOALS
USE affiliations & networks
• Train these stakeholders and give them the tools to use affiliations and to access them for NAMI
• Collect this contact info for your database, listserv etc.
• Use your data!
Know your program participants
• Intake• Identification
and recruitment
• Tracking and Followup
Intake & “Registration”Teachers & FacilitatorsMentors & LeadersF2F 1, 11 & 12P2P: 1
Recruit and empower (train) program participants
• Adopt a Site • Fairs and Festivals• Smarts for
Advocacy• Ambassadors• IOOV • Speakers• Recruiting site and
outreach partners
• Trainings
• “Refreshers”
• Use Annual Meetings etc.
Key points about partnerships:
• Create and USE your contact lists
• Remember core NAMI strengths
• Be strategic• Offer value and
opportunity• Be the catalyst • Leverage OTHERS’
capacities
USE core NAMI strengths:
• Personal experience is powerful
• Peers reach peers• We have valuable access to
stakeholders• Volunteers • Access to resources• Reputation
Strategic & Creative Partnerships
• What are your strategic outreach goals? Target audiences?
• What are your other needs?• Move YOUR mission forward• Balance time/resources vs.
potential results• 2-3 goals• Don’t reinvent the wheel: toolkits
and templates• Think “outside” traditional
partners
Events and Projects
SpeakerTheatre EventsFilm ShowingExpert SpeakerWriters and ArtistBusiness BreakfastJoint Projects
MIAW Profile SheetName:_________________________________________Address:_______________________________________
_________________________________________
Employer:__________________________
Organization You are Representing:________________
Day #:_______________Night #:___________________
Email address: __________________________________
List your Organization Affiliations (i.e. Towson Alumni, member of Greenvale Church, Sorority etc.): __________________________________ ____________________________________________________________________ ____________________________________________________________________ _____________________________________________________________________ __________________________________
Would you like to be contacted about our Annual NAMI WALK? YES NO
Criminal Justice Project:
www.nami.org/sites/ namimetrobaltimore
• Everyone is a potential capacity builder
• Recruiting and leveraging never ends
• Know who they are
• Collect information: USE it
• Offer value
Key elements of success
• Integrated outreach
• Ongoing outreach
• Intake and recordkeeping
• Know your stakeholders, supporters and partners
…And
• Keep prospects connected
• Keep potential recruiters connected
• Leverage program participants
• Leverage community partners’ networks and resources
Benefits of Partnerships
• Consistent Messages• One Loud Voice• Together We are Stronger• Power in Numbers• More Resources• More Capacity
•Traditional?
•Non-Traditional?
•Short Term?
•Long Term?
Collaboration or Competition?
Competition
• Funding
• Resources
• Top billing
Collaboration
• Common Focus
• Common Message
Common Ground
Never underestimate the power of a small group of citizens to change the world. Indeed, it’s the only thing that ever has.
»Margaret Mead
Thanks!
and remember
You can do it!