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Key Trends in Technical Communication
Kapil Verma
Senior Product Manager, FrameMaker and FrameMaker Server
March, 2011
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Agenda
About Adobe
Key Trends In Technical Communication
What This Means For Today’s “Technical Communicators”
Adobe Technical Communication Suite
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Agenda
About Adobe
Key Trends In Technical Communication
What This Means For Today’s “Technical Communicators”
Adobe Technical Communication Suite
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Adobe revolutionizes how the world
engages with ideas and information
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Agenda
About Adobe
Key Trends In Technical Communication
What This Means For Today’s “Technical Communicators”
Adobe Technical Communication Suite
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Trend 1: Movement From Unstructured To Structured Authoring
FROM LONG DOCUMENTS
Chapter Title
Topic Title
Concept Title
Paragraph
Graphic
Caption
ChapterChapter
TitleTitle
TopicTopic
TitleTitle
ConceptConcept
TitleTitle
PgphPgph
TO TOPICS AND STRUCTURE/DITA
Globalization opening up new markets in
emerging economies
Need to produce technical content in
multiple new languagesIncreasing Localization
Costs
Unstructured to Structured, XML and
DITA
Cost-Effective Efficiency. Easily Reusable Content. Automating Repetitive Tasks.
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Trend 2: Device Explosion Necessitating Multi-Screen, Multi-Channel Publishing
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Trend 3: Easily Searchable, Highly Personalized Content
Yesterday Today
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Trend 4: Increasing Demand For Rich Media In Technical Communication
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Trend 5: Collaborative Content Creation
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Trend 6: Single Sourcing Of Technical Documentation And Training Content
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Agenda
About Adobe
Key Trends In Technical Communication
What This Means For Today’s “Technical Communicators”
Adobe Technical Communication Suite
®
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“Connect” With Your User
Today, consumers want technical content to be:
Easily accessible (ubiquitous)
Quickly searchable
Dynamic and interactive in nature
Highly personalized
Easily consumable
Immediately actionable
Open to end-user feedback/comments/ratings/inputs
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Agenda
About Adobe
Key Trends In Technical Communication
What This Means For Today’s “Technical Communicators”
Adobe Technical Communication Suite
®
Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 15
Adobe Technical Communication Suite 3.0
End-to-end solution for authoring,
enriching, reviewing, and
publishing technical information in
multiple languages, formats and
across multiple devices
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=
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Key Value proposition of the Technical Communication Suite
$ 999
$ 999
$ 799
$ 699
$ 449
$ 3,945
Point product price
Tech Comm Suite at $1,899 is <50% of the total price of all point
products taken together
Tech. Comm Suite = $1,899
+You enjoy special
integration between point products,
available only in the suite
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Adobe Technical Communication Suite 3.0
Let us see how Adobe Technical Communication Suite empowers writers to do their job effectively….
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Adobe offers a complete solution including authoring, collaboration, multi device publishing and community collaboration to technical writers
• Jill starts authoring in FrameMaker
• DITA/XML, structured, unstructured authoring support
Jill sends out the document for review to experts, who need just the free Adobe pdfreader to review
Jill imports all comments from pdf into the source FM document automatically
Jill can collaborate with other authors through the CMS connectors built into FM10
Jill can publish to multiple devices and formats incl. mobile and online formats using FM server
Jill can host the content on the RH server for end users
• Jill can refine content through the user feedback via the AIR Help viewer
• RH server reports let her analyze content usage (e.g. frequently viewed content)
Jill is a technical writer at Acme manufacturing’s technical writing divisionJill needs to author the user manual for a new gadget produced by Acme
Content curation and continuous refinement process
SERVER SERVERSERVER
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Next Steps
Keep up to date on product news Read Adobe Tech Comm. Blog at blogs.adobe.com/techcomm and watch video snippets of
the new features in FM10
Follow me on twitter at @KapilVermaAdobe
Watch videos on http://tv.adobe.com/channel/technical-communication/
Visit our product home page to learn more about FM10 and FM10 server and download reviewer’s guide http://www.adobe.com/products/framemaker.html
Product evaluation Download a trial version or try the product (without download) at the product home page at
http://www.adobe.com/products/framemaker.html
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Questions
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