Transcript
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Innovation withSystems Thinking
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Innovation
Cost
Quality
Time
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Marke
tBrief
The brief has always come from the target market
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Sports SegmentFaster
Courtesy: FutureAutoz
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Courtesy: Wikipedia
Affordable SegmentCheaper
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Luxury SegmentBetter
Courtesy: Bahadir Besinci
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Think designThink systems
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Brief
The brief comes from the systems
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Why Systems Thinking is Important?
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Faster, better, cheaper! But…
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Not good for health
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Not socially inclusive…
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Not environment friendly
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We need
that’s great for customers, and good for all
“Just Right” Design
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Looking at the demands of both
“market segments” and “larger systems”
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Incubator made of auto parts
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chairless chair
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chotuKool