1.Wine & Web #25Andy Crestodina@crestodina #winewebSocial Promotion

2. Howcontentworks 3. Email TrafficSocial TrafficSearch Traffic 4. Quick Reminder about TwitterNot everyone will see this tweet.This tweet will be seen by more people...Hashtags, mentions and special characters 5. The Twitter Rule of Thirds1/3 ConversationTwitter1/3 Curation, SharingBuffer1/3 PromotionHootsuite 6. I Buffer 7. SOCIALTARGETINGTheres an audience for every post 8. First find them 9. then mention them 10. Targeted Sharing 11. SCHEDULINGTWEETSSet it and forget it 12. 1. Evergreen, cornerstone content2. Most useful, most relevant3. Make a listFirst pick out past contentgood time travelers 13. Rewrite the Headline, Tweets1. Leave some mystery2. Mention relevant people3. Use images, video, etc.4. Hashtags in the titles 14. Do people use #hashtags?Source: Radium One Mobile Hashtag Survey, April 2013 15. Why do people use #hashtags?Communicatingpersonal ideas, feelingsSearching categoriesand brands of interestRe-directing audience tocontent (links, articles, etc.)Promoting EventsSource: Radium One Mobile Hashtag Survey, April 2013 16. finally, schedule it 17. One Post, One Tweet 18. spike in visibility 19. 1000+ views 20. Report