Designing a great email

Julian Peterson, Marketing & Online Director, Time Out

•How to improve your response through design•Basic, tips and tricks•Case study – Time Out Sydney

Why, what and how?

• Why do users subscribe to your email?

• What are you trying to achieve?

• How often do you want to send and what resources do you have?

Keeping people interested

• Do you have enough to keep them interested?

• If not, what other content could you borrow?

Subject line

• Special offer for you• Special offer for you!!!!• SPECIAL OFFER FOR YOU!!!• HELLO!

• Spam filters

Design – trust text

Clearly branded ?

Spend time on design

Spend time on design

Plan ahead

Time Out Sydney

• 30,000 active subscribers

• Open rates of 30% plus

• Click Through Rate – up to 56%

Read your reports – who opened?

Read your reports – what did they read?

Ask questions