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Journey to the Cloud with Snowflake and AWS
• KenChestnutAmazonWebServices
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CloudComputingHasBecometheNewNormal
Migratingexistingapplicationsas
quicklyaspossible
Deployingnewapplicationstothecloudbydefault
AWSservicesmorethantwomillionactivecustomerseverymonthin190countries.Throughcustomerobsessionandanincreasingpaceofinnovation,
AWSisthefastesttechnologyvendorinhistorytoreacha$10Brunrate.
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2/3More than two-thirds of IT budgets go toward keeping the lights on
77%of CEOs believe security risk has increased in the
last few years and 65% believe their risk
management capability is falling behind
15yrsThe average lifespan of an S&P company
dropped from 67 years in the 1920s to 15 years today
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Disruptionismucheasiertoday
Thisissomething“borninthecloud”companieshavealreadydiscovered.
Hospitality Trading Insurance DevicesGrocery
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Respondingtodisruptionrequiresanewmodel
©2016,AmazonWebServices,Inc.oritsaffiliates.Allrightsreserved
Focus IT on what differentiates your business. Retire technical debt.
Innovate at start-up like speed
Reduce risk
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SomeCustomersMigrating
Migrating 1000’s of applications over the next 2 years
Migrated over 6,000 instances in 9 months, reduced storage costs 50%, compute costs 20%, and sped up provisioning by 10x (4 weeks to 2 days).
Migrated 8 of 12 data centers to AWS, improving performance, reliability, and cost.
Migrated 8 of 12 data centers to AWS, improving performance, reliability, and cost.
Consolidating 56 data centers down to 6, moving 75% of infrastructure to cloud in the process, and re-allocating more than $100M toward key business drivers.
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WhatSetsAWSApart?
Buildingandmanagingcloudsince2006
90+servicestosupportanycloudworkload;rapidcustomerdrivenreleases
16regions,42availabilityzones,76 edgelocations
Thousandsofpartners;3,800+Marketplaceproducts
Experience:1M+customers
ServiceBreadth&Depth;paceofinnovation
GlobalFootprint
Ecosystem
Fine-grainedcontrolSecurity
FullyintegratedinAWSArtificialIntelligence
GartnerMagicquadrantrecognizingAWSEnterpriseleader
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AWSPositionedasaLeaderintheGartnerMagicQuadrantforCloudInfrastructureasaService,Worldwide*
AWSispositionedhighestinexecutionandfurthestinvisionwithintheLeaders
Quadrant
*Gartner,MagicQuadrantforCloudInfrastructureasaService,Worldwide,Leong,Lydia,Petri,Gregor,Gill,Bob,Dorosh,Mike, August32016ThisgraphicwaspublishedbyGartner,Inc.aspartofalargerresearchdocumentandshouldbeevaluatedinthecontextoftheentiredocument.TheGartnerdocumentisavailableuponrequestfromAWS:http://www.gartner.com/doc/reprints?id=1-2G2O5FC&ct=150519&st=sbGartnerdoesnotendorseanyvendor,productorservicedepictedinitsresearchpublications,anddoesnotadvisetechnology userstoselectonlythosevendorswiththehighestratingsorotherdesignation.GartnerresearchpublicationsconsistoftheopinionsofGartner'sresearchorganizationandshouldnotbeconstruedasstatementsoffact.Gartnerdisclaimsallwarranties,expressedorimplied,withrespecttothisresearch,includinganywarrantiesofmerchantabilityorfitnessforaparticularpurpose.
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*Asof1June2017
2010
61
516
1,017
159
2012 2014 2016
AWShasbeencontinuallyexpandingitsservicestosupportvirtuallyanycloudworkload,anditnowhasmorethan90servicesthatrangefromcompute,storage,networking,database,analytics,applicationservices,deployment,management,developer,mobile,InternetofThings(IoT),ArtificialIntelligence(AI),security,hybridandenterpriseapplications.AWShaslaunchedatotalof427newfeaturesand/orservicesyeartodate*- foratotalof3,340newfeaturesand/orservicessinceinceptionin2006.
AWS Pace of Innovation
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ArtificialIntelligenceAtAmazon (1995)
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AmazonAIIntelligentServicesPoweredByDeepLearning
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AIApplicationsonAWS• Zillow• Zestimate(usingApacheSpark)• HowardHughesCorp• Leadscoringforluxuryrealestatepurchase
predictions• FINRA• Anomalydetection,sequencematching,
regressionanalysis,network/tribeanalysis• Netflix• Recommendationengine• Pinterest• Imagerecognitionsearch• Fraud.net• Detectonlinepaymentfraud
• DataXu• Leverageautomated&unattendedMLat
largescale(AmazonEMR+Spark)• Mapillary• Computervisionforcrowdsourcedmaps• Hudl• Predictiveanalyticsonsportsplays• Upserve• Restauranttablemgmt&POSforforecasting
customertraffic• TuSimple• ComputerVisionforAutonomousDriving• Clarifai• ComputerVisionAPIs
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TheFlywheelforGrowth
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Big Data Competency Technology Partners
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AWSConfidential
Big Data Competency Consulting Partners
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AFlywheelForData
Machine LearningDeep LearningAI
MoreUsers BetterProducts
MoreData BetterAnalytics
Object StorageDatabasesData warehouseStreaming analyticsBIHadoopSpark/PrestoElasticsearch
Click streamUser activityGenerated contentPurchasesClicksLikesSensor data
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Generate Collect, Orchestrate, Store Analyze
LowerCostIncreasedVelocity
Traditionally- Highlyconstrained
Traditional Challenges with Analytics
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WhyCloud?Customers want to:• Migrate existing on-premises data warehouse and application
workloads• Extend their current data management capabilities to the cloud• Develop new data-driven applications
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20
Success with Snowflake on AWS600+Customers
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ASampleAnalyticsPipeline
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Re-platform Re-purchase
LevelofEffort
Re-host Re-architect
FourPathstoMigrationHowOurCustomersThinkAboutMigration
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• Thefutureisalreadyhere– itsjustnotevenlydistributed.• WilliamGibson
• Myfathersaidthereweretwokindsofpeopleintheworld:giversandtakers.Thetakersmayeatbetter,butthegiverssleepbetter.
• Marlo Thomas
• Anysufficientlyadvancedtechnologyisindistinguishablefrommagic.• Arthus CClarke