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Johns Hopkins Bloomberg School of Public Health
Site Executive & Web Writing Tips
Salma Warshanna-Sparklin
Communications and Marketing TeamOffice of External Affairs
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The Workflow Process
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© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.
It’s All About Quality Control• 10 departments
• 11 offices
• 80+ centers and institutes
• ~400 page editors
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© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.
Why do all these people receive my request, but only 1 person publishes?
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© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.
Behind the Curtain• 1 Regular Content Reviewer
• Back-Up Reviewer: Jackie Frank <[email protected]>
• Turn-around Time = 24 hours, Monday-Friday
• Emergency requests via email are accepted
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©2015, Johns Hopkins University. All rights reserved.
©2015, Johns Hopkins University. All rights reserved.
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Getting Published
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© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.
#1 Create the Page Correctly
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©2015, Johns Hopkins University. All rights reserved.
©2015, Johns Hopkins University. All rights reserved.
Page Name:friday-night-at-the-er.html
Page Title:Friday Night at the ER
Browser Title:Friday Night at the ER – 2015 – Stories – News – Johns Hopkins Bloomberg School of Public Health
Summary:Students experience the rush of hospital management during the craziest 24-hours.
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©2015, Johns Hopkins University. All rights reserved.
©2015, Johns Hopkins University. All rights reserved.
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©2015, Johns Hopkins University. All rights reserved.
©2015, Johns Hopkins University. All rights reserved.
#1
#2 #3
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©2015, Johns Hopkins University. All rights reserved.
©2015, Johns Hopkins University. All rights reserved.
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© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.
#2 Always Hyperlink
INCORRECT: To learn more, please visit http://www.jhsph.edu/news/stories/
CORRECT: To learn more, please visit the 2015 Stories Archive.
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© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.
#3 Use the Toolbar
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© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.
#4 Don’t Add Extra Spaces
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© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.
#5 Format Tables and Images
Correctly
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©2015, Johns Hopkins University. All rights reserved.
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©2015, Johns Hopkins University. All rights reserved.
©2015, Johns Hopkins University. All rights reserved.
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©2015, Johns Hopkins University. All rights reserved.
©2015, Johns Hopkins University. All rights reserved.
VS.
INCORRECT CORRECT
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© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.
#6 Be Consistent
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© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.
#7 Submit A Page Well in
Advance
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© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.
#8 Only Click Submit Once
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© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.
#9 Read the Disapproval
Email or Workflow History
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©2015, Johns Hopkins University. All rights reserved.
©2015, Johns Hopkins University. All rights reserved.
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© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.
#10 Follow the Style Guide
http://www.jhsph.edu/offices-and-services/marketing-and-communications/se/style-guide/
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Web Writing Tips
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© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.
1. Make your content scannable.
• Headings• Keywords• Lists• FAQs
2. Start with the conclusion.
• Avoid “fluff” and get to the point.
3. Be concise.
• Say what needs to be said with as few words as possible. Avoid jargon.
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© 2014, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.
4. Hyperlinked text should be descriptive.
• Avoid posting PDFs unless absolutely necessary.
5. Pictures should be more than decoration.
• Only add images that are directly related to and enhance the content.
• Follow the Style Guide.
6. Use Social Media.
• Pages get traffic if there are external sources linking to them.