Download - John Jacobs Presentation
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JOHN L. JACOBS
CHIEF MARKETING OFFICER AND EXECUTIVE VICE PRESIDENT
Re-Establishing Trust in Times of Financial Uncertainty
THE AD CLUB FINANCE EVENT 2.06.2012
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RE-ESTABLISHING TRUST
THE AD CLUB FINANCE EVENT 2.06.2012
in Times of Financial Uncertainty
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REBUILDING TRUST & CREDIBILITY
THE AD CLUB FINANCE EVENT 2.06.2012
is the Result of Action and Deed, NOT Words
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SAY IT…
THE AD CLUB FINANCE EVENT 2.06.2012
DO IT…REPEAT…REPEAT…REPEAT…
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THE GOLDEN RULE OF COMMUNICATION
THE AD CLUB FINANCE EVENT 2.06.2012
“Communicate onto others as they wish to be
communicated to”
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OVER COMMUNICATE
THE AD CLUB FINANCE EVENT 2.06.2012
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THE AD CLUB FINANCE EVENT 2.06.2012
INTIMATE
INTERMEDIATE
ENVIRONMENT
CUSTOMER
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MARKET VOLATILITY
THE AD CLUB FINANCE EVENT 2.06.2012
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GLOBAL ECONOMY
THE AD CLUB FINANCE EVENT 2.06.2012
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THE AD CLUB FINANCE EVENT 2.06.2012
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ACCESS TO CAPITAL
THE AD CLUB FINANCE EVENT 2.06.2012
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MARKET STRUCTURE
THE AD CLUB FINANCE EVENT 2.06.2012
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BEWARE OF
UNINTENDED
CONSEQUENCES
THE AD CLUB FINANCE EVENT 2.06.2012