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Joe McClainPresident, Beer Institute
Remarks to the American Beverage Licensees Convention || June 12, 2012 || Las Vegas ||
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Old Friends Beer and sailors have been friends for a long time…
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“Beer is the Right Choice”
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A Part of the Community
• Local businesses that are champions of community spirit.
• Turned to first for: • Sponsoring Little League
teams;• Charity donations; • Community events.
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Building Brands Together
• Building our mutual business through brands.
• Tried and true trusted brands.
• New and exciting brands.
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Issues
• Three Tier
• Taxes
• Kegs
• Partners in Responsibility
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National Sales Trends: Up in Early 2012
• Beer volumes for the first four months of 2012 are up 1.6%.
• Imported beer volumes grew by almost 3% while domestic beer volumes grew 1.5%.
• Specialty high end market continues to grow double digits in 2012.
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On-premise Beer Sales • On-premise retail sales are
estimated to have risen over 4% as high end imports and domestic beers gained popularity with consumers.
• In 2011 on-premise industry volumes accounted for 20% of industry volume but generated over 50% of industry retail sales dollars.
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Draft Beer is Growing• Draft beer continued to gain
share of US market place in 2011, reaching a solid 10 share of industry volumes.
• Both domestic and imported draft beer volumes grew with popularity of high end beers on premise.
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Quality Partnership
Brewers and importers are working with tavern keepers, restaurant owners and stores to maintain draft beer quality.
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Beer Drives the Alcohol Beverage Industry
• Beer accounts for 53% of the value among total alcohol beverages. – In 2010, the full economic impact
of beer was $223.7 billion of the $400 billion alcohol industry.
– Beer accounts for 60 percent of the 3.2 million total jobs in the alcohol beverage industry.
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“Beer is the Right Choice”