Download - Joe Ho Event & Campaign portfolio
EVENT & CAMPAIGN PORTFOLIO
FLOOR OF FASHION LAUNCH
PARTY
Date of Event 26th Sept 2016
Event Venue The Sonic Garden and Amplitude
Guests in Attendance Press Bloggers Celebrities/ Tastemakers
Fashion designer
Number of Artists in Attendance
160
Overview of event
– Uplifting sáv beach wear and Hotel sáv brand image by inviting iconic designers, fashion bloggers, and
celebrities to participate
– Lined up with TDC to promote Hotel sáv as an HK fashion industry supporting organization
– Promote sav beachwear and gain awareness
– Hotel sáv become the business partner of HKDI and Poly U, both organizations will arrange
accommodation for their visitor in Hotel sáv.
– MTR station confirmed will start to work on the first of Oct, we hope to take this opportunity to
increase the brand awareness and drive more traffic from the local market.
– Differentiate Hotel sáv from existing competitor
3
FLOOR OF FASHION
LAUNCH PARTY
NEW POP UP At SAV DESIGN F L O O R O F F A S H I O N L A U N C H P A R T Y
N E W P O P U P A T S A V
THEMED ROOM
Dorian Ho Bridal
F L O O R O F F A S H I O N L A U N C H P A R T Y
T H E M E R O O M D E S I G N
THEMED ROOM
112 mountainyam
F L O O R O F F A S H I O N L A U N C H P A R T Y
T H E M E R O O M D E S I G N
THEMED ROOM
Adrian Wong
F L O O R O F F A S H I O N L A U N C H P A R T Y
T H E M E R O O M D E S I G N
THEMED ROOM
Ankie Beilke
F L O O R O F F A S H I O N L A U N C H P A R T Y
T H E M E R O O M D E S I G N
THEMED ROOM
Blind By JW
F L O O R O F F A S H I O N L A U N C H P A R T Y
T H E M E R O O M D E S I G N
THEMED ROOM
BTW3
F L O O R O F F A S H I O N L A U N C H P A R T Y
T H E M E R O O M D E S I G N
THEMED ROOM
HKDI
F L O O R O F F A S H I O N L A U N C H P A R T Y
T H E M E R O O M D E S I G N
THEMED ROOM
Kayla Wong
F L O O R O F F A S H I O N L A U N C H P A R T Y
T H E M E R O O M D E S I G N
THEMED ROOM
Leon Lai
F L O O R O F F A S H I O N L A U N C H P A R T Y
T H E M E R O O M D E S I G N
THEMED ROOM
Lydia Tong
F L O O R O F F A S H I O N L A U N C H P A R T Y
T H E M E R O O M D E S I G N
THEMED ROOM
Sav Beachwear
F L O O R O F F A S H I O N L A U N C H P A R T Y
T H E M E R O O M D E S I G N
THEMED ROOM
Veronice Li
F L O O R O F F A S H I O N L A U N C H P A R T Y
T H E M E R O O M D E S I G N
THEMED ROOM
Yi-Ming
F L O O R O F F A S H I O N L A U N C H P A R T Y
T H E M E R O O M D E S I G N
THEMED ROOM F L O O R O F F A S H I O N
L A U N C H P A R T Y S O C I A L M E D I A
C O V E R A G E
19
FLOOR OF FASHION LAUNCH PARTY
SOCIAL MEDIA COVERAGE
Hotel sá v | A member of sáv Hospitality Group POP UP AT SAV | 20
FLOOR OF FASHION LAUNCH CEREMONY
FLOOR OF FASHION LAUNCH PARTY
MEDIA COVERAGE
Hotel sá v | A member of sáv Hospitality Group POP UP AT SAV | 21
FLOOR OF FASHION LAUNCH CEREMONY
FLOOR OF FASHION LAUNCH PARTY
MEDIA COVERAGE
Apple Daily
Hotel sá v | A member of sáv Hospitality Group POP UP AT SAV | 22
FLOOR OF FASHION LAUNCH CEREMONY
FLOOR OF FASHION LAUNCH PARTY
MEDIA COVERAGE
Ming Pao
Hotel sá v | A member of sáv Hospitality Group POP UP AT SAV | 23
FLOOR OF FASHION LAUNCH CEREMONY
FLOOR OF FASHION LAUNCH PARTY
MEDIA COVERAGE
Oriental Daily
Hotel sá v | A member of sáv Hospitality Group POP UP AT SAV | 24
FLOOR OF FASHION LAUNCH CEREMONY
FLOOR OF FASHION LAUNCH PARTY
EVENT SNAP
Hotel sá v | A member of sáv Hospitality Group POP UP AT SAV | 25
FLOOR OF FASHION LAUNCH CEREMONY
FLOOR OF FASHION LAUNCH PARTY
EVENT SNAP
Hotel sá v | A member of sáv Hospitality Group POP UP AT SAV | 26
FLOOR OF FASHION LAUNCH CEREMONY
FLOOR OF FASHION LAUNCH PARTY
EVENT SNAP
Hotel sá v | A member of sáv Hospitality Group POP UP AT SAV | 27
FLOOR OF FASHION LAUNCH CEREMONY
FLOOR OF FASHION LAUNCH PARTY
EVENT SNAP
AFTERNOON TEA SET
Objective
– Promote Hotel sáv and associated Brand awareness
– Through difference channel to promote the brand
(e.g. Beauty, food, lifestyle media / Online Channel)
– Uplift brand image by inviting iconic bloggers, and celebrities to
tasting
– Attract local market and in-house guests by the tea set
Past cooperate partner:
– BURT’S BEES
– NARS
– KERASTASE
Customer reach:
– BURT’S BEES (423 Sets for couple customer / 42 sets for single
customer)
– NARS (496 Sets for couple customer / 54 sets for single customer)
– KERASTASE (430 Sets for couple customer / 39 sets for single
customer)
POP UP AT SAV | 29
Afternoon Tea Collaboration objective
AFTERNOON TEA
COLLEBORATION
Document title | 22 July 2014 | 30
NARS
ORGASM至潮胭脂下午茶
有什麼比得上花一個下午品嚐琳瑯滿目的精緻美饌,再享受由NARS貼心打造的化妝體驗更為欣喜若狂? Hotel sáv x
NARS ORGASM至潮胭脂下午茶為此而生。擁有迷人攝目的時尚外型,必定令人一見鍾情留下深刻印象。再加上由專業廚師團隊度身設計、以化妝品造型及ORGASM魅惑腮紅為主題的美饌,任誰亦難以抗拒。
12款主題美饌包括有:
甜點:
士多啤梨洋菜糕
白桃朱古力慕絲
士多啤梨瑪德蓮蛋糕
藍莓馬卡龍
迷你芝士蛋糕 – 香桃及檸檬:
英式鬆餅配桃醬及忌廉
鹹點:
煙三文魚慕絲拌墨魚汁千層酥
砵酒啫喱伴鵝肝凍批
紅菜頭帶子伴青瓜及黑魚子
法式黑松露火腿多士
羅蘭士撻
柚子蜜炸大蝦
AFTERNOON TEA
COLLEBORATION
Document title | 22 July 2014 | 31
BURT’S BEES
雛菊閨「蜜」下午茶
三四月春回大地,正值雛菊盛開、蜜蜂追花採蜜之時。逸‧
酒店與美國天然護膚品牌BURT’S BEES攜手創作雛菊閨「蜜」下午茶,讓味蕾沉醉在雛菊陣陣芳香清幽的味道,以及蜂蜜提神的香甜之中,細味初春悠閒愜意。再加上BURT’S BEES雛菊亮肌旅行套裝的美白護膚力量,令您在外在內亦散發著春天氣息。 逸.酒店的行政總廚花盡心思設計了12款無論在外形或味道上都與主題環環緊扣的美饌,包括: 甜點: 有機橙花蜂蜜芝士撻 蜜餞黃梅小甜圈蜂蜜奶凍 希臘乳酪杯伴雜莓 有機橙花蜂蜜杏仁豆腐布甸 原味鬆餅及提子鬆餅伴厚忌廉, 玫瑰果醬及向日葵蜂蜜 鹹點: •蒔蘿黃菊煙三文魚伴忌廉芝士釀西芹 •帕爾瑪火腿露筍卷伴薄荷茶啫喱 •香芒蘆薈帶子杯配柚子及有機向日葵蜂蜜 •有機橙花蜂蜜蜜桃龍蝦卷 •有機洋槐蜂蜜黑椒脆雞寶 •有機洋槐蜂蜜椰子忌廉龍蝦酥盒
AFTERNOON TEA
COLLEBORATION
Document title | 22 July 2014 | 32
KERASTASE
極緻「法」式下午茶
秋夏之季,總想來一個浪漫旅行。逸·酒店便聯同來自法國的著名美髮品牌KÉ RASTASE,合作推出充滿浪漫情懷的極緻「法」式下午茶,當中多款美饌包含豐富蛋白質及黃金元素,滿足味蕾之餘亦能為秀髮帶來健康養份。
下午茶包括以下精選美饌:
鹹點:
巴馬火腿溫泉蛋伴魚子醬
番紅花帶子伴蛋白柚子蜜
黑松露醬伴意大利藜麥蛋
龍蝦芒果墨西哥
雞卷歐洲防風根茸及露筍
炸芝士配榛子仁蒜味醬
甜點:
芝士慕絲伴櫻花白酒啫哩
白森林蛋糕
蛋白檸檬撻
熱情果忌廉松糕
雲呢拿玫瑰杯子蛋糕
英式及提子鬆餅配果醬及忌廉
AFTERNOON TEA
COLLEBORATION
33
AFTERNOON TEA
COLLEBORATION
COVERAGE
34
AFTERNOON TEA
COLLEBORATION
SOCIAL MEDIA COVERAGE
35
AFTERNOON TEA
COLLEBORATION
SOCIAL MEDIA COVERAGE
COLOR JOURNEY SPA
1. Align with the Color Journey Concept of Hotel sáv
2. Provide added benefit to guests
3. Create additional value for Hotel sáv
4. Create a complete experience for customer
5. Enhance the promotion element
37 Sá v Hospitality | 15 July 2016
OBJECTIVE COLOR JOURNEY
SPA
OBJECTIVE
Color Journey Spa features exclusive rejuvenating treatments based on Chinese Medicine, and inspired
by European Traditions.
Reduce tension and relieve the negative effects of everyday stress with a myriad of treatment choices
beginning with our therapeutic massages.
A WELCOMING HAVEN OF RELAXATION
Sá v Hospitality | 15 July 2016
PRODUCTS Spa at SAV works with professional in aromatherapy from Aura Soma and NYR to bring our guests a
product range that is natural for all skin type and balanced for the body and mind.
COLOR JOURNEY
SPA
OVERVIEW
Part One – Emotional treatment
1. Aura Soma Consultation with Aura Soma Wall
2. Use Aura Soma air conditioner to fill up the room
3. Hand and head massage with the color essences oil
Part Two – Physical treatment
1. Choose the type of treatment :
- Energize heart and blood circulation
- Reduce cellulite, lose belly fat
- Boost up metabolism
- Skin whitening
- Detoxification
- Revitalize
- Relieve nerve pain
- Multi Functional (Rainbow)
Sá v Hospitality | 15 July 2016
Part Three – Detox Drink
1. A detox Drink will be serviced, based on
the treatment of client choose, and the
Detox drink recipes will be written by
nutritionist
SERVICE FLOW COLOR JOURNEY
SPA
SERVICE FLOW
Sá v Hospitality | Document title | 22 July 2014 40
Part 1 (Emotional Treatment)
1. Aura-Soma consultation with Aura-Soma Wall
2. Choose the suitable Aura Soma air conditioner
3. Hand and head massage with Aura-Soma Color
Essences
(Firstly will ask the customer to choose a color from
the Aura-Soma wall, then staff will explain to her the
story behind the color and why this color can help her
to improve mental conditional.)
Sá v Hospitality | 15 July 2016
Part 2 (Massage Treatment)
• Based on what function of the treatment client has
choose, then staff will tailor made an color essence
oil based on the recipes, each oil will stand for one
color / Chakra.
• There have 7 Category of treatment
(Associated with NYR product):
- Energize heart and blood circulation
- Reduce cellulite, lose belly fat
- Boost up metabolism
- Skin whitening
- Detoxification
- Revitalize
- Relieve nerve pain
- Multi Functional (Rainbow)
• Each treatment will pair up related Aura-soma oil
and NYR suggested spa product
SERVICE FLOW COLOR JOURNEY
SPA
SERVICE FLOW
Detox Drink Recipes by model Rosemary, who own Nutritionist professional qualification:
Orange – Orange, Citrus, Pumpkin
Red - Red beans, Strawberry, Red Dates, Carrots, Tomato
Yellow – Yellow Beans, Mango, Almond, Pineapple, Potato, Sweet Corn
Green – Green Apple, Kiwi, Bitter Melon, Green Bean, Gherkin
Purple – Seaweed, Buckwheat, Kelp, Dragon Fruit, Cherry
Blue – Pear, Coconut, Lotus Seed, Fresh Milk
Rainbow – tbc
Part 3 (Detox drink)
• Natural detox drink will be served to help eliminate and remove toxins after the Color Massage.
Sá v Hospitality | 15 July 2016
SERVICE FLOW COLOR JOURNEY
SPA
SERVICE FLOW
Hotel sá v | A member of sáv Hospitality Group POP UP AT SAV | 42
SPA ROOM RENDERING COLOR JOURNEY
SPA
SPA ROOM RENDERING
Hotel sá v | A member of sáv Hospitality Group POP UP AT SAV | 43
SPA ROOM RENDERING COLOR JOURNEY
SPA
SPA ROOM RENDERING
WATER POON EXHIBITION
Date of Event 22nd July 2016
Event Venue The Sonic Garden
Guests in Attendance Press Bloggers Celebrities/ Tastemakers
Charity
Number of Artists in Attendance
130
Overview of event
• Collaborate with “Faith in love Foundation” and “Bling Gallery” to hold a water poon painting exhibition
• The increase the awareness of Hotel sav
• Create a strong event portfolio for the sonic garden
45
WATER POON
EXHIBITION
CHARITY EVENT
Hotel sá v | A member of sáv Hospitality Group POP UP AT SAV | 46
FLOOR OF FASHION LAUNCH CEREMONY
WATER POON EXHIBITION
EVENT SNAP
Hotel sá v | A member of sáv Hospitality Group POP UP AT SAV | 47
FLOOR OF FASHION LAUNCH CEREMONY
WATER POON EXHIBITION
EVENT SNAP
EVENT & CAMPAIGN PORTFOLIO
2013 COLOR COLLECTION
LAUNCH EVENT
Date of Event 1ST Feb 2013
Event Venue Madam Sixty Ate
Guests in Attendance Press Bloggers Celebrities/ Tastemakers
Makeup Artists
Number of Artists in Attendance
60
Overview of event
• To introduce product feature and application tips Spring 2013 Collection and Light Reflecting Setting Powder to local makeup artists
• To share NYFW SS 13 Backstage tips and trend look by Lead makeup artist – Priscilla Yu
• To build strong makeup artist community network
50
2H2013 SPRING COLOR
COLLECTION
ARTIST RELATIONS
2H2013 SPRING COLOR
COLLECTION
ARTIST RELATIONS
51
2H2013 SPRING COLOR
COLLECTION
ARTIST RELATIONS
52
2H2013 SPRING COLOR
COLLECTION
ARTIST RELATIONS
53
RADIANCE REDEFINE
COMPLEXION LAUNCH EVENT
Date of Event 1 March 2013
Event Venue
Zummer Cafe The Private Hideout 23-25/F QRE Plaza Queen's Road East Wan Chai Hong Kong
Guests in Attendance Press Bloggers Celebrities/ Tastemakers
Makeup Artists
Number of Artists in Attendance
120
Overview of event
• To introduce the product’s feature, application tips of new NARS
Radiant Creamy Concealer
• To maximize product placement among publications
• To share NYFW AW 13 Backstage trend look and backstage application of radiant creamy concealer demonstration by Lead makeup stylist – Priscilla Yu
55
RADIANCE REDEFINE
COMPLEXION LAUNCH EVENT
LOCAL PRESS EVENT
- 56 -
RADIANCE REDEFINE COMPLEXION LAUNCH EVENT
LOCAL PRESS EVENT
- 57 -
RADIANCE REDEFINE COMPLEXION LAUNCH EVENT
LOCAL PRESS EVENT
Radiant Look Created by Priscilla Yu
Lead Makeup Stylist prep skin
for models
Finish look for Radiant
Complexion
RADIANCE REDEFINE COMPLEXION LAUNCH EVENT
LOCAL PRESS EVENT
Event snapshots
Snaps shot of events
RADIANCE REDEFINE COMPLEXION LAUNCH EVENT
LOCAL PRESS EVENT
Event snapshots
Snaps shot of Shade Mapping Service Station
RADIANCE REDEFINE COMPLEXION LAUNCH EVENT
LOCAL PRESS EVENT
Instant online exposure by local beauty websites
Magazine and newspaper Coverage
Jessica, March Issue
Magazine and newspaper Coverage
Jessica, March Issue Mina, March Issue
Magazine and newspaper Coverage
Jessica Code, March Issue
Hong Kong Commercial Daily,
March Issue
Magazine and newspaper Coverage
Marie Clarie, March Issue Marie Clarie, March Issue
Yomid
(yoyo)
http://www.theztyle.com/home.php?mod=space&uid
=24313&do=blog&id=185923 Cherry
http://www.theztyle.com/forum.php?mod=viewthread&
tid=254486
Kami
http://www.theztyle.com/home.php?mod=spac
e&uid=12099&do=blog&id=185825 Maggie
Law
http://www.theztyle.com/home.php?mod=space&uid=72790&do
=blog&id=186220
Horlick
http://www.theztyle.com/home.php?mod=space&uid=11
853&do=blog&quickforward=1&id=186270
Serena
Yan
http://blog.she.com/YanSL/view/21014977/2013/02/27/◤彩妝◢%20♡%20超好用的遮瑕%20♥%20眼圈瑕疵殺手NARS%20♡
Dai dai
http://blog.yahoo.com/_MA4EDOJWWEKA5EJJPOUL2KD
Q4U/articles/1039261 irene
http://www.theztyle.com/home.php?mod=space&uid
=12489&do=blog&id=185846
Carrie
http://blog.she.com/carriebloomwood/view/2
1015165/2013/03/01/skin%20all%20aglow%20with%20NARS chin
chin
http://blog.she.com/anna826/view/21015027/2013/02/28/自己都可以締造後台無瑕底妝%20-
%20NARS%20底妝系列
RADIANCE CREAM COMPACT
FOUNDATION
RADIANCE CREAM COMPACT
FOUNDATION PRESS WORKSHOP
Date of Event 29th-30th Aug 2013
Event Venue (Name & website link) PP Flagship Boutique
Guests in Attendance (Circle all that apply) Press Bloggers Celebrities/
Tastemakers
Makeup
Artists
Number of Artists in Attendance
60
Overview of event
1. A/W 2013 Complexion Trend introduction (Jennifer / Joe/ Crystal)
matte (啞緻), luminous (明亮) , perfect skin, radiance (光芒)
Used in A/W 2013 New York Fashion Week: Marc Jacobs,
Alexandra Wang, Thakoon, 3.1 Phillip Lim, Rodarte
2. Radiance Redefine Complexion service – MUA
Introduce each editor to the new Radiant Cream
Compact Foundation (touch & feel texture)
Demonstrate with hand demo (wet/dry application)
Explain the concept of Radiance and the product feature
3. To share NYFW AW 13 Backstage trend look
72
Venue Setup RADIANCE CREAM COMPACT
FOUNDATION PRESS WORKSHOP
Catering RADIANCE CREAM COMPACT
FOUNDATION PRESS WORKSHOP
Event Recap RADIANCE CREAM COMPACT
FOUNDATION PRESS WORKSHOP
NARS EYE PAINT
Date of Event 27th Sept 2013
Event Venue 1A, No. 1 Moon Street, Wan Chai
Guests in Attendance Press Bloggers Celebrities/ Tastemakers
Makeup Artists
Number of Artists in Attendance 100
Overview of event
• To introduce the product’s feature, application tips of Eye Paint
• To maximize product placement among publications
• To build strong makeup artist community network
77
NARS EYE PAINT PRESS EVENT
2013 NARS GUY BOURDIN
EXHIBITION
Date of Event 31st Oct 2013
Event Venue Pacific Place Garden Court
Guests in Attendance Press Bloggers Celebrities/ Tastemakers
Makeup Artists
Number of Artists in Attendance 200
Overview of event
• To introduce the product’s feature, application tips of new NARS Guy Bourdin Holiday Collection
• To maximize product placement among publications
• Share the story about how Guy Bourdin’s work inspired Mr. Nars become a make-up artist and photographier
85
GUY BOURDIN PRESS EVENT
86
GUY BOURDIN PRESS EVENT
87
GUY BOURDIN PRESS EVENT
88
GUY BOURDIN PRESS EVENT
89
GUY BOURDIN PRESS EVENT
90
GUY BOURDIN PRESS EVENT
GUY BOURDIN MAKEUP ARTIST RELATIONS
GUY BOURDIN MAKEUP ARTIST RELATIONS
MARKET: Hong Kong
DATE: Nov 2013
Social Media (Instagram)
Total likes : 38554 GUY BOURDIN
PRESS HIGHLIGHTS
Instant coverage of Guy Bourdin launch through instagram, which includes - Guests from the NARS Guy Bourdin cocktail night posted a pre event photo about the launch, snaps during the event and also post event photos - Top bloggers in town posted on their instagram about the launch after 1-1 IMUA makeup service on the launch.
GUY BOURDIN PRESS HIGHLIGHTS
GUY BOURDIN PRESS HIGHLIGHTS
GUY BOURDIN PRESS HIGHLIGHTS
GUY BOURDIN PRESS HIGHLIGHTS
GUY BOURDIN PRESS HIGHLIGHTS
GUY BOURDIN PRESS HIGHLIGHTS
GUY BOURDIN PRESS HIGHLIGHTS
GUY BOURDIN PRESS HIGHLIGHTS
MARKET:HK
PUBLICATION: Zip
DATE:1ST Aug
CIRCULATION: 66,800
102
GUY BOURDIN PRESS HIGHLIGHTS
MARKET:HK
PUBLICATION: Zip
DATE:1ST Aug
CIRCULATION: 66,800
103
GUY BOURDIN PRESS HIGHLIGHTS
MARKET:HK
PUBLICATION: Zip
DATE:1ST Aug
CIRCULATION: 66,800
104
GUY BOURDIN PRESS HIGHLIGHTS
MARKET:HK
PUBLICATION: Flashon
DATE: 1st Nov
CIRCULATION: 536,614
105
GUY BOURDIN PRESS HIGHLIGHTS
106
MARKET:HK
PUBLICATION: Flashon
DATE: 1st Nov
CIRCULATION: 536,614
GUY BOURDIN PRESS HIGHLIGHTS
107
MARKET:HK
PUBLICATION: Flashon
DATE: 1st Nov
CIRCULATION: 536,614
GUY BOURDIN PRESS HIGHLIGHTS
108
MARKET:HK
PUBLICATION: Flashon
DATE: 1st Nov
CIRCULATION: 536,614
GUY BOURDIN PRESS HIGHLIGHTS
MARKET: HK
PUBLICATION: Jessica
DATE: 1st Nov
CIRCULATION: 64,376
GUY BOURDIN PRESS HIGHLIGHTS
GUY BOURDIN PRESS HIGHLIGHTS
MARKET: HK
PUBLICATION: Next One
DATE: 31st Oct
CIRCULATION: 141,642
GUY BOURDIN PRESS HIGHLIGHTS
MARKET: HK
PUBLICATION: Ming Pao Weekly
DATE: 2nd Nov
CIRCULATION: 74,089
GUY BOURDIN PRESS HIGHLIGHTS
MARKET: HK
PUBLICATION: East Touch
DATE: 5th Nov
CIRCULATION: 80,000
GUY BOURDIN PRESS HIGHLIGHTS
MARKET: HK
PUBLICATION: Ketchup
DATE: 13th Nov
CIRCULATION: 106,870
GUY BOURDIN PRESS HIGHLIGHTS
MARKET: HK
PUBLICATION: Apple Daily Deluxe
DATE: 15th Nov
CIRCULATION: 259,245
GUY BOURDIN PRESS HIGHLIGHTS
MARKET: HK
PUBLICATION: Weekend Weekly
DATE: 25th Nov
CIRCULATION: 90,000
GUY BOURDIN PRESS HIGHLIGHTS
MARKET:HK
PUBLICATION: Bazaar
DATE:1st Nov
CIRCULATION: 32,000
2H2013 BEST PRACTICE
FEATURE STORIES
MARKET:HK
PUBLICATION: Zip
DATE:1ST Nov
CIRCULATION: 66,800
117
2H2013 BEST PRACTICE
FEATURE STORIES
118
MARKET:HK
PUBLICATION: Zip
DATE:1ST Nov
CIRCULATION: 66,800
2H2013 BEST PRACTICE
FEATURE STORIES
119
MARKET:HK
PUBLICATION: Zip
DATE:1ST Nov
CIRCULATION: 66,800
2H2013 BEST PRACTICE
FEATURE STORIES
120
MARKET:HK
PUBLICATION: Zip
DATE:1ST Nov
CIRCULATION: 66,800
2H2013 BEST PRACTICE
FEATURE STORIES
MARKET: HK
PUBLICATION: Ming Pao Weekly
DATE: 2nd Nov
CIRCULATION: 74,089
121
2H2013 BEST PRACTICE
FEATURE STORIES
MARKET: HK
PUBLICATION: East Touch
DATE: 5th Nov
CIRCULATION: 80,000
122
2H2013 BEST PRACTICE
FEATURE STORIES
MARKET: HK
PUBLICATION: Jessica
DATE: 1st Dec
CIRCULATION: 90,000
123
2H2013 BEST PRACTICE
FEATURE STORIES
MARKET: HK
PUBLICATION: Jessica
DATE: 1st Dec
CIRCULATION: 90,000
124
2H2013 BEST PRACTICE
FEATURE STORIES
MARKET: HK
PUBLICATION: Jessica
DATE: 1st Dec
CIRCULATION: 90,000
125
2H2013 BEST PRACTICE
FEATURE STORIES
MARKET: HK
PUBLICATION: Jessica
DATE: 1st Dec
CIRCULATION: 90,000
126
2H2013 BEST PRACTICE
FEATURE STORIES
MARKET: HK
PUBLICATION: Jessica
DATE: 1st Dec
CIRCULATION: 90,000
127
2H2013 BEST PRACTICE
UTILIZATION OF PRESS TOOLS
128
MARKET: HK
PUBLICATION: Milk
DATE: 24th Oct
CIRCULATION: 100,000
2H2013 BEST PRACTICE
UTILIZATION OF PRESS TOOLS
129
MARKET:HK
PUBLICATION: Bazaar
DATE:1st Nov
CIRCULATION: 32,000
2H2013 BEST PRACTICE
UTILIZATION OF PRESS TOOLS
130
MARKET:HK
PUBLICATION: Bazaar
DATE:1st Nov
CIRCULATION: 32,000
2H2013 BEST PRACTICE
UTILIZATION OF PRESS TOOLS
131
MARKET:HK
PUBLICATION: Bazaar
DATE:1st Nov
CIRCULATION: 32,000
2014 MATTE MULTIPLE LAUNCH
EVENT
Date of Event 4th April, 2014 (Friday)
Event Venue Club Lusitano, 23/F, 16 Ice House Street, Central
Guests in Attendance Press Bloggers Celebrities/ Tastemakers
Makeup Artists
Number of Artists in Attendance 90
Overview of event
• Make-up stations for Lip and Cheek service
• Products display
• Instant photography station
• F&B pass around
• Luncheon
133
NARS MATTE MULTIPLE PRESS EVENT
Reception
Makeup Station
NARS MATTE MULTIPLE PRESS EVENT
Display Area
Makeup Station
NARS MATTE MULTIPLE PRESS EVENT
Lunch Session
Tea Session
NARS MATTE MULTIPLE PRESS EVENT
Demonstration
Cheek & Lip Service
NARS MATTE MULTIPLE PRESS EVENT
Event Snap
NARS MATTE MULTIPLE PRESS EVENT
NARS MATTE MULTIPLE PRESS EVENT
Instant online coverage
NARS MATTE MULTIPLE PRESS EVENT
Instant online coverage
NARS MATTE MULTIPLE PRESS EVENT
Oriental Daily
On.cc ME!TV ME!TV
ME!TV Elle.com
Post event coverage (Online Video)
NARS MATTE MULTIPLE PRESS EVENT
Post event coverage (Online Video)
Qooza Milk
i More Jessica Cosmo Girl
She.com
2014 MATTE MULTIPLE
VLOGGER EVENT
NARS MATTE MULTIPLE VLOGGER EVENT
Instant coverage & Display
UTD total likes: 7626
Instant coverage & Display
UTD total likes: 7626
2014 HKTDC FASHION WEEK
NARS Sponsor for TDC Fashion week
Date: 7th-9th July, 2014
Location: Hall3C, Hong Kong Convention &
Exhibition Centre
Wan Chai
No of Show: 12
Local Designer include:
• Mim Mak
• Walter Kong
• Kenax Leung
• Kurt Ko
• Yannes Wong
• Chloe Sung
• CHEWTHECUD
• Nelson Leung
• Sandra Chau
• Aries Sin
• Mountain Yam
Post Event recap
Post Event recap
2014 TDC DUAL INTENSITY EYESHADOW & 3.1 PHILLIP
LIM NAIL POLISH LAUNCH EVENT
Date of Event 8th July, 2014 (Tuesday)
Event Venue Hong Kong Conference Center Hall 3
Guests in Attendance Press Bloggers Celebrities/ Tastemakers
Makeup Artists
Number of Artists in Attendance 180
Overview of event
• To introduce the product’s feature, application tips Dual intensity eyeshadow
• To maximize product placement among publications
• Preview of 3.1 Phillip for NARS nail polish
• Reinforce the communication and relationship with MUA.
151
NARS MATTE MULTIPLE PRESS EVENT
2H2014 BEST PRACTICE
ARTIST RELATIONS
152
2H2014 BEST PRACTICE
ARTIST RELATIONS
153 Instant MUA online sharing
2H2014 BEST PRACTICE
UTILIZATION OF PRESS TOOLS
MARKET: Hong Kong
PUBLICATION: Ketchup
DATE: 3rd Nov, 2014
CIRCULATION: 106,870
154
2H2014 BEST PRACTICE
FEATURE STORIES
MARKET: Hong Kong
PUBLICATION: Ketchup
DATE: 16th July 2014
CIRCULATION: 106,870
155
2H2014 BEST PRACTICE
FEATURE STORIES
MARKET: Hong Kong
PUBLICATION: Ketchup
DATE: 22nd Oct 2014
CIRCULATION: 106,870
156
2H2014 BEST PRACTICE
FEATURE STORIES
MARKET: Hong Kong
PUBLICATION: Ketchup
DATE: 22nd Oct 2014
CIRCULATION: 106,870
157
2H2014 BEST PRACTICE
FEATURE STORIES
MARKET: Hong Kong
PUBLICATION: Ketchup
DATE: 22nd Oct 2014
CIRCULATION: 106,870
158
2H2014 BEST PRACTICE
PHILLIP LIM FOR NARS
MARKET: Hong Kong
PUBLICATION: Jmen
DATE: 1st July 2014
CIRCULATION: 50,000
159
2H2014 BEST PRACTICE
PHILLIP LIM FOR NARS
MARKET: Hong Kong
PUBLICATION: Ketchup
DATE: 30th July 2014
CIRCULATION: 106,870
160
2H2014 BEST PRACTICE
PHILLIP LIM FOR NARS
MARKET: Hong Kong
PUBLICATION: Ketchup
DATE: 30th July 2014
CIRCULATION: 106,870
161
2H2014 BEST PRACTICE
PHILLIP LIM FOR NARS
MARKET: Hong Kong
PUBLICATION: Jessica Code
DATE: 1st Aug 2014
CIRCULATION: 60,000
162
2H2014 BEST PRACTICE
PHILLIP LIM FOR NARS
MARKET: Hong Kong
PUBLICATION: Cosmopolitan
DATE: 1st Aug 2014
CIRCULATION: 60,000
163
2014 NARS 20TH ANNIVERSARY
PARTY
2H2014 BEST PRACTICE
PRESS EVENT
Date of Event 18th Sept 2014
Event Venue Asia Society (http://asiasociety.org)
Guests in Attendance Press Bloggers Celebrities/ Tastemakers
Makeup Artists
Number of Artists in Attendance 300
Overview of event -Introduce the 20th Anniversary of NARS and introduce the brand story began from 12 lipsticks and show the evolution to the new Audacious lipstick
-introduce the local press to the product feature, application tips of NARS Audacious Lipstick To maximize product placement among publications 165
NARS 20TH ANNIVERSARY PARTY
166
167
NARS 20TH ANNIVERSARY PARTY
168
Lead Makeup on stage
Demonstration
Finish look for Define Lip
NARS 20TH ANNIVERSARY PARTY
169
Snaps shot of press events
NARS 20TH ANNIVERSARY PARTY
2H2014 BEST PRACTICE
PRESS EVENT
170
Snaps shot of Lip Services Station
171 Backdrop Photo
NARS 20TH ANNIVERSARY PARTY
172
Makeup presentation
NARS 20TH ANNIVERSARY PARTY
173
Lead Makeup on stage
Demonstration
Finish look for Define Lip
NARS 20TH ANNIVERSARY PARTY
174
Snaps shot of cocktail party
NARS 20TH ANNIVERSARY PARTY
175
Snaps shot of press events
NARS 20TH ANNIVERSARY PARTY
176
Snaps shot of Lip Services Station
NARS 20TH ANNIVERSARY PARTY
Instant online exposure NARS 20TH ANNIVERSARY PARTY
2H2014 BEST PRACTICE
20TH ANNIVERSARY
MARKET: Hong Kong
PUBLICATION: Cosmopolitan
DATE: 1st Sept 2014
CIRCULATION: 60,000
178
2H2014 BEST PRACTICE
20TH ANNIVERSARY
MARKET: Hong Kong
PUBLICATION: Bazaar
DATE: 1st Sept 2014
CIRCULATION: 32,000
179
2H2014 BEST PRACTICE
20TH ANNIVERSARY
MARKET: Hong Kong
PUBLICATION: Jessica HK
DATE: 1st Sept 2014
CIRCULATION: 160,000
180
2H2014 BEST PRACTICE
20TH ANNIVERSARY
MARKET: Hong Kong
PUBLICATION: Marie Claire
DATE: 1st Sept 2014
CIRCULATION: 41,194
181
2H2014 BEST PRACTICE
20TH ANNIVERSARY
MARKET: Hong Kong
PUBLICATION: Milk X
DATE: 1st Sept 2014
CIRCULATION: 100,000
182
2H2014 BEST PRACTICE
20TH ANNIVERSARY
MARKET: Hong Kong
PUBLICATION: Ketchup
DATE: 24th Sept 2014
CIRCULATION: 106,870
183
2H2014 BEST PRACTICE
20TH ANNIVERSARY
MARKET: Hong Kong
PUBLICATION: Weekend Weekly
DATE: 29th Oct 2014
CIRCULATION: 90,000
184
2H2014 BEST PRACTICE
20TH ANNIVERSARY
MARKET: Hong Kong
PUBLICATION: Jessica Code
DATE: 1st Nov 2014
CIRCULATION: 60,000
185
2H2014 BEST PRACTICE
20TH ANNIVERSARY
MARKET: Hong Kong
PUBLICATION: Standard Daily
DATE: 26th Sept 2014
CIRCULATION: 200,000
186
2H2014 BEST PRACTICE
20TH ANNIVERSARY
MARKET: Hong Kong
PUBLICATION: Ming Pao Weeklt
DATE: 20th Sept 2014
CIRCULATION: 74,089
187
2015 ALL DAY LUMINOUS WEIGHTLESS
FOUNDATION EVENT
2H2014 BEST PRACTICE
PRESS EVENT
Date of Event 23rd January 2015
Event Venue The First Floor
Guests in Attendance Press Bloggers Celebrities/ Tastemakers
Makeup Artists
Number of Artists in Attendance 80
Overview of event
• show case the local press to the NEW All Day Luminous Weightless Foundation / Soft Velvet Loose Powder /Spring collection
• Demonstrate the concept of polish look in order to share the whole new luminous foundation concept
• build up an indoor studio and featuring a local famous photographer
in the event, invited each of the editor to take a mood shot in the studio. We hope to explain how the foundation can create a luminous and contour for face, though photography theory and Francois philosophy.
189
1H2015 BEST PRACTICE
PRESS EVENT
190
Venue setup
1H2015 BEST PRACTICE
PRESS EVENT
191
Venue setup
1H2015 BEST PRACTICE
PRESS EVENT
192
Polished Look Demonstration
1H2015 BEST PRACTICE
PRESS EVENT
193
Studio Demonstration
1H2015 BEST PRACTICE
PRESS EVENT
194
Shade Mapping Service
Polished Look Portrait
1H2015 BEST PRACTICE
PRESS EVENT
195
Social media sharing
Social Media Sharing
1H2015 BEST PRACTICE
FEATURE STORIES
MARKET: Hong Kong
PUBLICATION: Harper’s Bazaar
DATE: Jan 2015
CIRCULATION: 32000
PR VALUE: 51000
196
1H2015 BEST PRACTICE
FEATURE STORIES
MARKET: Hong Kong
PUBLICATION: Jessica HK
DATE: Jan 2015
CIRCULATION: 64376
PR VALUE: 160000
197
1H2015 BEST PRACTICE
FEATURE STORIES
MARKET: Hong Kong
PUBLICATION: Elle HK
DATE: Feb 2015
CIRCULATION: 30057
PR VALUE: 44000
198
1H2015 BEST PRACTICE
FEATURE STORIES
MARKET: Hong Kong
PUBLICATION: Face Magazine
DATE: March 2015
CIRCULATION: 106870
PR VALUE: 40000
199
1H2015 BEST PRACTICE
FEATURE STORIES
MARKET: Hong Kong
PUBLICATION: Fashion & Beauty
DATE: 16th February 2015
CIRCULATION: 80000
PR VALUE: 58000
200
1H2015 BEST PRACTICE
UTILIZATION OF PRESS TOOLS
MARKET: Hong Kong
PUBLICATION: Sing Tao Daily
DATE: March 2015
CIRCULATION: 73000
PR VALUE: 230500
201
1H2015 BEST PRACTICE
ALL DAY LUMINOUS WEIGHTLESS FOUNDATION
MARKET: Hong Kong
PUBLICATION: Milk
DATE: Feb 15
CIRCULATION: 100000
PR VALUE: 80000
202
1H2015 BEST PRACTICE
ALL DAY LUMINOUS WEIGHTLESS FOUNDATION
MARKET: Hong Kong
PUBLICATION: Sing Tao Daily
DATE: Feb 15
CIRCULATION: 73000
PR VALUE: 230500
203
1H2015 BEST PRACTICE
ALL DAY LUMINOUS WEIGHTLESS FOUNDATION
MARKET: Hong Kong
PUBLICATION: Apple Daily
DATE: Feb 15
CIRCULATION: 259245
PR VALUE: 228000
204
1H2015 BEST PRACTICE
ALL DAY LUMINOUS WEIGHTLESS FOUNDATION
MARKET: Hong Kong
PUBLICATION: Zip Magazine
DATE: Feb 15
CIRCULATION: 66800
PR VALUE: 55000
205
1H2015 BEST PRACTICE
ALL DAY LUMINOUS WEIGHTLESS FOUNDATION
MARKET: Hong Kong
PUBLICATION: East Touch
DATE: Feb 15
CIRCULATION: 80000
PR VALUE: 38000
206
1H2015 BEST PRACTICE
ALL DAY LUMINOUS WEIGHTLESS FOUNDATION
MARKET: Hong Kong
PUBLICATION: Me Magazine
DATE: March 15
CIRCULATION: 168358
PR VALUE: 103000
207
CENTRAL BOUTIQUE GRAND OPENING
& CHRISTOPHER KANE COLLECTION
LAUNCH EVENT
CENTRAL BOUTIQUE
GRAND OPENING
Date of Event 8th May 2015
Event Venue NARS Central Free Standing Store
Number of Artists in Attendance 120
Guests in Attendance Press Bloggers Celebrities/
Tastemakers
Makeup
Artists
Overview of event
• show case the local press to the NEW Christopher for NARS Collection
and share the product feature / background and artist tips by NARS
International Lead Makeup Artist Jane Richardson
• A summer tend presentation have been done by Jane Richardson, four
total look are created with Christopher Kane for NARS Collection
• A ribbon cutting ceremony had been hold to Increase the brand presence
at New Flagship boutique by having a large no. of visitors to grand opening
209
210
Social media sharing
Venue Setting
CENTRAL BOUTIQUE
GRAND OPENING
211
Social media sharing
Demonstration
CENTRAL BOUTIQUE
GRAND OPENING
212
Social media sharing
Trend Presentation
CENTRAL BOUTIQUE
GRAND OPENING
213
Social media sharing
Ribbon cutting ceremony
CENTRAL BOUTIQUE
GRAND OPENING
214
Social media sharing
Celebrities Photo
CENTRAL BOUTIQUE
GRAND OPENING
215
Social media sharing
Event Snaps
CENTRAL BOUTIQUE
GRAND OPENING
MARKET: Hong Kong
PUBLICATION: Milk
DATE: 30th April 2015
CIRCULATION: 100000
PR VALUE: 80000
216
CENTRAL BOUTIQUE
GRAND OPENING
MARKET: Hong Kong
PUBLICATION: Tatler HK
DATE: May Issue
CIRCULATION: 33985
PR VALUE: 85500
217
CENTRAL BOUTIQUE
GRAND OPENING
MARKET: Hong Kong
PUBLICATION: Three Weekly
DATE: May Issue
CIRCULATION: 79517
PR VALUE: 55000
218
CENTRAL BOUTIQUE
GRAND OPENING
MARKET: Hong Kong
PUBLICATION: Fashion & Beauty
DATE: May Issue
CIRCULATION: 80000
PR VALUE: 58000
219
CENTRAL BOUTIQUE
GRAND OPENING
MARKET: Hong Kong
PUBLICATION: Me Magazine
DATE: April 15
CIRCULATION: 168358
PR VALUE: 103000
220
1H2015 BEST PRACTICE
CHRISTOPHER KANE FOR NARS
MARKET: Hong Kong
PUBLICATION: Ketchup
DATE: April 15
CIRCULATION: 106870
PR VALUE: 40000
221
MARKET: Hong Kong
PUBLICATION: Harper’s Bazaar
DATE: May 15
CIRCULATION: 32000
PR VALUE: 51000
222
CENTRAL BOUTIQUE
GRAND OPENING
MARKET: Hong Kong
PUBLICATION: Jessica
DATE: May 15
CIRCULATION:
PR VALUE:
223
CENTRAL BOUTIQUE
GRAND OPENING
MARKET: Hong Kong
PUBLICATION: J Men
DATE: May 15
CIRCULATION: 50000
PR VALUE: 46000
224
CENTRAL BOUTIQUE
GRAND OPENING
MARKET: Hong Kong
PUBLICATION: Oriental Sunday
DATE: May 15
CIRCULATION: 159114
PR VALUE: 124000
225
CENTRAL BOUTIQUE
GRAND OPENING
MARKET: Hong Kong
PUBLICATION: Three Weekly
DATE: May 15
CIRCULATION: 79515
PR VALUE: 55000
226
CENTRAL BOUTIQUE
GRAND OPENING
MARKET: Hong Kong
PUBLICATION: Ming Pao Weekly
DATE: May Issue
CIRCULATION: 74089
PR VALUE: 15000
227
CENTRAL BOUTIQUE
GRAND OPENING
DUAL INTENSITY BLUSH LAUNCH
EVENT
DUAL INTENSITY BLUSH
LAUNCH EVENT
Date of Event 1st April 2015
Event Venue Duddell’s Club
Number of Artists in Attendance 120
Guests in Attendance Press Bloggers Celebrities/
Tastemakers
Makeup
Artists
Overview of event
• share the product feature(newly-imagined formula / wet and dry use / new
and artist tips
• NARS Lead Makeup Artist – Priscilla Yu / YoYo Lung deliver a
how can create a spring summer look with new Dual intensity brush and
blush brush, beside that they will share the artist tips for wet use and dry
• A corner had been with SS15 fashion week photo and video with I-pad and
Projector/TV, in the corner we share the SS15 fashion trend and point out
have used Dual intensity brush to create the look, we hope to connect the
fashion though this opportunity, and pointed out NARS is a fashion related
brand.
229
1H2015 BEST PRACTICE
PRESS EVENT
230
Social media sharing
Venue setup
231
Social media sharing
Event Snap
DUAL INTENSITY BLUSH
LAUNCH EVENT
232
Social media sharing
Social Media Sharing
DUAL INTENSITY BLUSH
LAUNCH EVENT
MARKET: Hong Kong
PUBLICATION: New Monday
DATE: March 15
CIRCULATION: 78722
PR VALUE: 73000
233
DUAL INTENSITY BLUSH
LAUNCH EVENT
MARKET: Hong Kong
PUBLICATION: HK economics times
DATE: March 15
CIRCULATION: 80893
PR VALUE: 231000
234
DUAL INTENSITY BLUSH
LAUNCH EVENT
MARKET: Hong Kong
PUBLICATION: East Touch
DATE: April 15
CIRCULATION: 80000
PR VALUE: 38000
235
DUAL INTENSITY BLUSH
LAUNCH EVENT
MARKET: Hong Kong
PUBLICATION: Fashion & Beauty
DATE: April 15
CIRCULATION: 80000
PR VALUE: 58000
236
DUAL INTENSITY BLUSH
LAUNCH EVENT
MARKET: Hong Kong
PUBLICATION: Sing Tao Daily
DATE: April 15
CIRCULATION: 73000
PR VALUE: 230500
237
DUAL INTENSITY BLUSH
LAUNCH EVENT
MARKET: Hong Kong
PUBLICATION: Me Magazine
DATE: May 15
CIRCULATION: 168358
PR VALUE: 103000
238
DUAL INTENSITY BLUSH
LAUNCH EVENT
MARKET: Hong Kong
PUBLICATION: Next One
DATE: May 15
CIRCULATION: 141642
PR VALUE: 64000
239
DUAL INTENSITY BLUSH
LAUNCH EVENT
2015 TDC FASHION WEEK
NARS Sponsor for TDC Fashion week
Date: 6th-8th July, 2015 Time: 8:00pm – 5:30pm
Location: Hall3C, Hong Kong Convention &
Exhibition Centre
Wan Chai No of Show: 14
Local Designer including: • Mim Mak • Walter Kong • Kenax Leung • Kurt Ko • Yannes Wong • Chloe Sung • CHEWTHECUD
• Nelson Leung • Sandra Chau • Aries Sin • Mountain Yam
AUDACIOUS MASCARA LAUNCH EVENT
& ONLINE CAMPAIGN
246
Audacious Look Online Campaign
Date: Aug-Sept 2015
Online platform: She.com
Stylist: Dorian Ho / Mountain Yam
MUA:
Priscilla / YoYo / Shirley
Purpose:
Though the online recruitment to invite three invite three participates from 20’s 30’s and 30’s and 40’s years category to join a a styling shooting, whole of the transformation transformation process will be posted on on she.com, we hope to draw our target market target market attention and enhance the brand the brand awareness though this online online campaign.
Audacious Look Online Campaign
NARS Girl
Audacious Look Online Campaign
249
Facebook Feed 1 Facebook Feed 2 Facebook Feed 2
Audacious Look Online Campaign
Audacious Look Online Campaign
Online Coverage
DUAL INTENSITY BLUSH
LAUNCH EVENT
Date of Event 31st August 2015
Event Venue (Name & website link) ESPACE
Number of Artists in Attendance 180
Guests in Attendance Press Bloggers Celebrities/
Tastemakers
Makeup
Artists
Overview of event
• Opening house to show case the local press to the NEW Audacious mascara
• The purpose of this event is to introduce the local press to the product feature, application tips of Audacious mascara in order to maximize product placement among publications
• share the product feature(Exclusive lash-catching brush design / first-to market formula with satin finish, stays soft / flexible and buildable ability/ new packaging) and artist tips
252
Audacious Look Online Campaign
Audacious Look Online Campaign
- Main Backdrop
Audacious Look Online Campaign
- Main Backdrop
Audacious Look Online Campaign
Audacious Look Online Campaign
Post Event Coverage
- Main Backdrop
http://makya.com http://hk.on.cc
Audacious Look Online Campaign
http://www.weddinghk
.hk
http://makya.com
Audacious Look Online Campaign
http://www.she.com http://www.she.com
Audacious Look Online Campaign
- Main Backdrop
Audacious Look Online Campaign
Online Coverage
- Main Backdrop
BEST COVERAGE
MARKET: Hong Kong
PUBLICATION: Ketchup
DATE: Jan 2015
CIRCULATION: 106870
PR VALUE: 40000
266
MARKET: Hong Kong
PUBLICATION: Tatler HK
DATE: Feb 2015
CIRCULATION: 33985
PR VALUE: 85500
267
MARKET: Hong Kong
PUBLICATION: The Standard
DATE: May 2015
CIRCULATION: 200000
PR VALUE: 106000
268
MARKET: Hong Kong
PUBLICATION: Prestige HK
DATE: Feb 2015
CIRCULATION: 31000
PR VALUE: 72888
269
MARKET: Hong Kong
PUBLICATION: ZIP Magazine
DATE: March 2015
CIRCULATION: 66800
PR VALUE: 55755
270
MARKET: Hong Kong
PUBLICATION: Marie Claire
DATE: March 2015
CIRCULATION: 41194
PR VALUE: 85000
271
MARKET: Hong Kong
PUBLICATION: Cosmopolitan
DATE: May 2015
CIRCULATION: 60000
PR VALUE: 57800
272
MARKET: Hong Kong
PUBLICATION: Weekend Weekly
DATE: Jan 2015
CIRCULATION: 90000
PR VALUE: 122400
273
MARKET: Hong Kong
PUBLICATION: Fashion & Beauty
DATE: Feb 2015
CIRCULATION: 80000
PR VALUE: 58000
274
MARKET: Hong Kong
PUBLICATION: Oriental Sunday
DATE: Jan 2015
CIRCULATION: 159114
PR VALUE: 124000
275
MARKET: Hong Kong
PUBLICATION: Apple Daily
DATE: Feb 2015
CIRCULATION: 259245
PR VALUE: 228000
276
MARKET: Hong Kong
PUBLICATION: Fashion & Beauty
DATE: April 15
CIRCULATION: 80000
PR VALUE: 58000
277
MARKET: Hong Kong
PUBLICATION: Sky Post
DATE: May 15
CIRCULATION: 503033
PR VALUE: 270000
278
- 279 -
Publication: Jessica
Code
Circulation: 60,000
Press value: USD
13,381
Coverage: 0.5 Page
MARKET: Hong Kong
PUBLICATION: Jessica Code
DATE: May 15
CIRCULATION: 60,000
PR VALUE: 41,641
- 280 -
Publication:
Cosmopolitan
Circulation: 60,000
Press value: USD 8,814
Coverage: 0.5 Page
- 281 -
Publication: Next
Magazine
Circulation: 141,642
Press value: USD 20,512
Coverage: 1 Page
- 282 -
Publication: Apple Daily Deluxe
Circulation: 259,245
Press value: USD 138,461
Coverage: 2 Page
- 283 -
Publication: Me
Circulation: 168,358
Press value: USD 27,564
Coverage: 1 Page
- 284 -
Publication: Face Ketchup
Circulation: 106,870
Press value: USD 25,641
Coverage:2Page
- 285 -
Publication: Flash On
Circulation: 536,614
Press value: USD 75,000
Coverage: 1 Page
- 286 -
Publication: East Touch
Circulation: 80,000
Press value: USD 24,359
Coverage: 2 Page
- 287 -
Publication: Zip
Circulation: 66,800
Press value: USD 14,769
Coverage: 1 Page
- 288 -
Publication: Jessica
Circulation: 64,376
Press value: USD 42,948
Coverage: 1 Page
- 289 -
Publication: Bazaar
Circulation: 32,000
Press value: USD 15,705
Coverage: 1 Page
MARKET: Hong Kong
PUBLICATION: Me Magazine
DATE: 1st Aug 2014
CIRCULATION: 168,358
290
MARKET: Hong Kong
PUBLICATION: New Monday
DATE: 19th Sept 2014
CIRCULATION: 78,722
291
MARKET: Hong Kong
PUBLICATION: Fashion & Beauty
DATE: 22nd Sept 2014
CIRCULATION: 80,000
292
MARKET: Hong Kong
PUBLICATION: Next Magazine
DATE: 16th Oct 2014
CIRCULATION: 141,642
293
MARKET: Hong Kong
PUBLICATION: New Monday
DATE: 24th Oct 2014
CIRCULATION: 78,722
294
295
MARKET: HK
PUBLICATION: Fashion & Beauty
DATE: 5th Aug
CIRCULATION: 80,000
296
MARKET: HK
PUBLICATION: Fashion & Beauty
DATE: 5th Aug
CIRCULATION: 80,000
MARKET: HK
PUBLICATION: ME
DATE: 23nd Aug
CIRCULATION: 168,358
297
MARKET: Hong Kong
PUBLICATION: Jessica HK
DATE: 1st July 2014
CIRCULATION: 160,000
298
MARKET: Hong Kong
PUBLICATION: Milk
DATE: 17th July 2014
CIRCULATION: 100,000
299
MARKET: Hong Kong
PUBLICATION: Jessica HK
DATE: 1st August 2014
CIRCULATION: 160,000
300
MARKET: Hong Kong
PUBLICATION: Fashion & Beauty
DATE: 4th August 2014
CIRCULATION: 80,000
301
MARKET: Hong Kong
PUBLICATION: Weekend Weekly
DATE: 4th August 2014
CIRCULATION: 90,000
302
MARKET: Hong Kong
PUBLICATION: Jessica Code
DATE: 19th Sept 2014
CIRCULATION: 60,000
303
MARKET: Hong Kong
PUBLICATION: Jessica Code
DATE: 19th Sept 2014
CIRCULATION: 60,000
304
MARKET: Hong Kong
PUBLICATION: Jessica Code
DATE: 19th Sept 2014
CIRCULATION: 60,000
305
MARKET: Hong Kong
PUBLICATION: Zip Magazine
DATE: 1st Sept
CIRCULATION: 66,800
306
MARKET: Hong Kong
PUBLICATION: Zip Magazine
DATE: 1st Sept
CIRCULATION: 66,800
307
MARKET: Hong Kong
PUBLICATION: Zip Magazine
DATE: 1st Sept
CIRCULATION: 66,800
308
MARKET: Hong Kong
PUBLICATION: Jessica
DATE: 1st Oct 2014
CIRCULATION: 160,000
309
MARKET: Hong Kong
PUBLICATION: Sky Post
DATE: 27th Oct 2014
CIRCULATION: 503,033
310
MARKET: Hong Kong
PUBLICATION: Hong Kong Economic Time
DATE: 15th Oct 2014
CIRCULATION: 80,893
311