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Job Posting Analysis & Best PracticesAugust 4, 2011
Nathan GildowStrategy [email protected]. 513.546.4802Twitter: @ncgmonster
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Discussion Overview
Job Seeker Behavior and Industry TrendsJob Posting Best PracticesRecommendationsQuestions
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Monster Intelligence
What’s New with Monster (and why that matters)
National Labor Trends
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The new Monster Experience is personal, relevant & customizable = More engaged, more informed, more targeted seekers
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Job Posting Activity Online
About the Index: The Monster Employment Index provides HR professionals and labor market observers with a monthly snapshot of online job demand and employer recruitment activity. With traditional help-wanted advertising migrating online and nearly every Fortune 500 company utilizing online recruiting, the Monster Employment Index is uniquely positioned to contribute valuable data complementing official labor statistics. Tracking online job postings for positions to be filled within 30 to 60 days, the Index is an important leading indicator of labor market performance. Note that for each index series, the baseline value of 100 represents the average of the first 12 months of data.
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Job Posting Best Practices
What is typical seeker behavior? Are your postings effective? How do your postings stack up against the
competition?
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Job Posting Best Practices
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Reach Engage Capture
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Reach
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Source: Monster Internal Data, January 2010 – December 2010, Monster US
Seasonal spikes occur in March, August and October
On average, about 124 million Job Searches are performed on Monster.com each month
> Candidates searching for jobs are more active at the beginning of the year> The majority of job searches are conducted at the beginning of the week
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Post Jobs Early for Maximum Exposure
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How Do Job Seekers Search On Monster?
87% of searches contain a Location
38% of searches include a Keyword
24% of searches contain a Title
5% of searches contain a Category
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Locations (87%): 1. New York
10%2. Los Angeles
7%3. Chicago
4%4. Dallas
4%5. Atlanta
4%6. Philadelphia
4%7. Boston
3%8. Houston
3%9. San Francisco
3%10. Washington D.C.
3%
Keywords (38%): 1. Sales 2. Accounting 3. Customer Service 4. Administrative Assistant 5. Marketing 6. Part Time 7. Healthcare 8. Human Resources 9. Receptionist 10. Retail
Titles (24%): 1. Administrative Assistant2. Customer Service Representative3. Sales Representative4. Manager, Other5. Assistant Manager6. Project Manager7. Customer Service8. Executive Administrative
Assistant9. Office Manager10. Software Engineer
Source: Monster Internal Data, January 2011, Monster.com
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“Classic Search” – How does it work?
Exact keyword match for the job will be returned in the seeker’s search resultsHigher relevance is given to postings with a keyword match in the job title and higher keyword frequency*> If keyword match is same on two jobs, job with newer date returns
first> If location is used, jobs closest to location returns first if keyword
match is the same
Reach Power Search Beta– How does it work?
Relevance is Key PowerSearch Understands the meaning of words and matches
concepts even when the exact word is not in the job description PowerSearch ranks title and description keywords equally Secondary sort is by date relevance
Best Practices Use specific and common titles with two or three descriptive keywords Make clear delineations between sections in job posting Required & Preferred skills will be critical to precision matching Weigh the pros and cons of dual or conflicting titles
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Consider:Food Server Or
Restaurant Team Member – Coffee Server
Keyword Relevance – Job TitlesReach
Ensure job title is relevant. Provide detail around coffee host/specialist within job description.
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Consider:
Retail Regional Manager
Keyword Relevance – Job TitlesReach
Provide detail on multiple business unit leadership within the description.
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Consider:
Restaurant Server
Or
Restaurant Team Member – Server
Keyword Relevance – Job TitlesReach
Most customer service positions at this level are non-exempt/hourly. No need to add to title.
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Consider:
Retail General Manager
Keyword Relevance – Job TitlesReach
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Automated MediaSyndicationTargetingDirect link to your career siteTime/Cost Savings
Your Media Solution:Automated, Targeted, To Monster workflow.
Career Ad NetworkDrive Traffic to Your Postings on Monster
Automated MediaSyndicationTargetingLink to Job Posting on MonsterTime/Cost Savings
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Engage
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Job Posting Guidelines & Best PracticesInclude key criteria within a job posting to attract candidates who are viewed as important to job seekers (in order): 1. Location2. Salary, Salary, Salary3. Quality & Security of the Company4. Corporate Culture5. What’s the Work Environment Like?6. Schedule/Hours – Could be PT/Flexible Hours
Structure job postings in the order in which job seekers/candidates read a posting: 1. Company Name (Logo/Picture)2. Job Title3. Summary Information4. Requirements5. Qualifications6. Benefits7. About the Company
Source: 2007 Study from BNA and Kennedy Information “Sourcing Today’s Candidate: What’s Working to Attract Top Talent” ; Webinar “Sourcing Candidates”
Eliminate potential barriers that job seekers/candidates’ indicate are their biggest frustrations: 1. Vague Job Descriptions2. Inflated Requirements “Super Candidate
Syndrome3. Lack of Response From Employers4. Omission of Key Information in the Posted
Job
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Opportunity – Sell the Job
Requirements
Preferences
Benefits
Call to Action
Title – Relates to Specific Seeker
Company Branding (Big Picture Sell)
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Good, brief summary of who you are as an organization.
Be sure to “bullet” out additional detail on job requirements/ qualifications
Hours/Pay?
Ensure that when candidatesapply for position, they know
what next steps/timeline will be.
Remember to keep to the structure of job postings
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Basic summary on the company. Do you have a common theme/breakdown you can provide to candidates?
Include steps on how to apply
Related Skills? Bulleted points on what is needed?
Why should I work for you?
Remember to keep the structure to the posting
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Tell me a story about this job Responsibilities Qualifications Skills
Bullet out the benefits/value proposition
What are the hours/pay?
• Retail Associate
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Focused on the Seeker
Great alternative apply
Nice use of benefits & referral opportunity
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Seeker centric template
Interactive
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Lots of information about the company
Great branding
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Capture
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The Application ProcessCapture
• Make this standard if this is the process across all positions
• Expectation, timelines, what will happen next…
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Recommendations in Summary
• Create consistent & common titles• Build out relevant skills as needed
• Sell the best aspects of the opportunity and the organization to attract top performers
• Create clear, consistent & compelling job ads
• Set expectations for candidate
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Reach
Engage
Capture