![Page 1: Jive Market Engagement Overview For Altimeter](https://reader033.vdocuments.us/reader033/viewer/2022061204/5470385aaf795984308b456f/html5/thumbnails/1.jpg)
Jive Market Engagement Solution
![Page 2: Jive Market Engagement Overview For Altimeter](https://reader033.vdocuments.us/reader033/viewer/2022061204/5470385aaf795984308b456f/html5/thumbnails/2.jpg)
Our Focus TodayShow how Jive keeps you engaged across the social web
Social: Transforming the web and businessMicro-segmented markets, prospects in control, the customer voice is loud
![Page 3: Jive Market Engagement Overview For Altimeter](https://reader033.vdocuments.us/reader033/viewer/2022061204/5470385aaf795984308b456f/html5/thumbnails/3.jpg)
The ‘Social Web’ Dilemma
People are sharing about my brand every day.
In places such as:
BLOGS & COMMUNITIES
![Page 4: Jive Market Engagement Overview For Altimeter](https://reader033.vdocuments.us/reader033/viewer/2022061204/5470385aaf795984308b456f/html5/thumbnails/4.jpg)
The Social Web’s Influence is Significant
Data: Nielsen Research, 2009
2/3 of the global internet population participates
Viewing social sites has surpassed personal email usage
70% of consumers trust opinions from other consumers posted online
![Page 5: Jive Market Engagement Overview For Altimeter](https://reader033.vdocuments.us/reader033/viewer/2022061204/5470385aaf795984308b456f/html5/thumbnails/5.jpg)
Leveraging the Social Web is Now Critical
• Understand the social influence on your brand
• Monitor and address online conversations
• Engage the broader team with observations
• Turn insights into action
What’s being said about our brand?
What is our perception vs. competitors?
Where are customers going for answers?
Is our campaign working?
![Page 6: Jive Market Engagement Overview For Altimeter](https://reader033.vdocuments.us/reader033/viewer/2022061204/5470385aaf795984308b456f/html5/thumbnails/6.jpg)
Social Media Monitoring Today
LISTENDiscover real-time, relevant, impactful conversations
MEASUREMonitor, analyze and track those conversationsreal-time, relevant, impactful conversations
IT’S NOT ENOUGH- Collective experience not tapped into or contributed to
- Difficulty ensuring timely and effective responses
- Limited awareness internally of social activity
![Page 7: Jive Market Engagement Overview For Altimeter](https://reader033.vdocuments.us/reader033/viewer/2022061204/5470385aaf795984308b456f/html5/thumbnails/7.jpg)
SHARESocialize observations and create actionable viewpoints that accelerate actions & decisions
ENGAGEEnable a broad set of employees to have an active dialog with customers and influencers
The Jive Difference: Monitoring + Collaboration
LISTENDiscover real-time, relevant, impactful conversations
MEASUREMonitor, analyze and track those conversationsreal-time, relevant, impactful conversations
![Page 8: Jive Market Engagement Overview For Altimeter](https://reader033.vdocuments.us/reader033/viewer/2022061204/5470385aaf795984308b456f/html5/thumbnails/8.jpg)
Social Media Engagement With Jive
Eliminate missteps in the moment of pain or opportunity
Broaden internal visibility
Report on the impact of responses
The bottom line:
Faster, smarter social media responses
![Page 9: Jive Market Engagement Overview For Altimeter](https://reader033.vdocuments.us/reader033/viewer/2022061204/5470385aaf795984308b456f/html5/thumbnails/9.jpg)
Jive’s Market Engagement Solution
• Setting up a place to share market perspectives (i.e. a Market)
• Sharing pertinent market Observations In real-time while reading a particular tweet, blog, etc. Via specific key-word searches in a Media Monitoring Console
• Distilling the noise & providing direction for action Viewpoints that turn insights into action
![Page 10: Jive Market Engagement Overview For Altimeter](https://reader033.vdocuments.us/reader033/viewer/2022061204/5470385aaf795984308b456f/html5/thumbnails/10.jpg)
Highlight Trends via a Social Media Console
Monitor social Media sites such
as TwitterOne click to share the report as an
observation
The observation is then broadly
visible within the team community
![Page 11: Jive Market Engagement Overview For Altimeter](https://reader033.vdocuments.us/reader033/viewer/2022061204/5470385aaf795984308b456f/html5/thumbnails/11.jpg)
View Observations & Trends Inside a Market
The observation is then broadly
visible within the team community
Monitor social Media sites such
as Twitter Create an observation
![Page 12: Jive Market Engagement Overview For Altimeter](https://reader033.vdocuments.us/reader033/viewer/2022061204/5470385aaf795984308b456f/html5/thumbnails/12.jpg)
Summarize Findings by Creating Viewpoints
Select the observations you
would like to share Add personal insights to share with your
colleagues
![Page 13: Jive Market Engagement Overview For Altimeter](https://reader033.vdocuments.us/reader033/viewer/2022061204/5470385aaf795984308b456f/html5/thumbnails/13.jpg)
Defining & Leading the SBS Market
• Largest social business software company in the world
• Leader in Forrester Community Wave
• Visionary in Gartner Social Software Magic Quadrant
• International operations
• Sequoia Capital backed (Google, Apple, Oracle)
• 2,500+ customers
![Page 14: Jive Market Engagement Overview For Altimeter](https://reader033.vdocuments.us/reader033/viewer/2022061204/5470385aaf795984308b456f/html5/thumbnails/14.jpg)
The Leader in Social Business Software
jivesoftware.com