![Page 1: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/1.jpg)
Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash
![Page 2: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/2.jpg)
Net Present Value
New
$418,112
Old
$246,145
![Page 3: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/3.jpg)
Projections
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue 107,100 151,300 203,175 288,225 480,375
# of Customers
63 89 126 189 315
![Page 4: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/4.jpg)
Positioning Strategy
Small and Local vs. Large and Nationwide
Specialized Math and Test Prep
Offers Flexibility: Group & Individualized Tutoring
![Page 5: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/5.jpg)
Five Year Communication Strategy
11%
7%
70%
11%2%
Promotional Costs
Flyers, Brochures, Banners, etc.
Open House
Social Media
Promotional Items
Website
High School Interactions
![Page 6: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/6.jpg)
Social Media
![Page 7: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/7.jpg)
Five Year Communication Strategy
11%
7%
70%
11%2%
Promotional Costs
Flyers, Brochures, Banners, etc.
Open House
Social Media
Promotional Items
Website
High School Interactions
![Page 8: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/8.jpg)
Print Advertisements
![Page 9: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/9.jpg)
Five Year Communication Strategy
11%
7%
70%
11%2%
Promotional Costs
Flyers, Brochures, Banners, etc.
Open House
Social Media
Promotional Items
Website
High School Interactions
![Page 10: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/10.jpg)
Open House
Each September
![Page 11: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/11.jpg)
Five Year Communication Strategy
11%
7%
70%
11%2%
Promotional Costs
Flyers, Brochures, Banners, etc.
Open House
Social Media
Promotional Items
Website
High School Interactions
![Page 12: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/12.jpg)
Partnerships with High Schools
![Page 13: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/13.jpg)
PricesYear 1 Year 2 Year 3 Year 4 Year 5
Revenue ($) 107,100 151,300 203,175 288,225 480,375
# of Customers 63 89 126 189 315
Individual to Group Tutoring Ratio
80:20 80:20 70:30 60:40 60:40
Type of Tutor Price /hr ($)
Professional (Individual) 100
Student (Individual) 50
Group Session 40
![Page 14: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/14.jpg)
Number of TutorsYear 1 Year 2 Year 3 Year 4 Year 5
Revenue ($) 107,100 151,300 203,175 288,225 480,375
# of Customers 63 89 126 189 315
Individual to Group Tutoring Ratio
80:20 80:20 70:30 60:40 60:40
# of Tutors 7 9 11 13 18
![Page 15: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/15.jpg)
Guarantee
“Students scores will improve with 20 sessions or they’ll get their money
back!”
![Page 16: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/16.jpg)
Key Resources
salariescubiclechairs/tablesprinter/copiercalculators
![Page 17: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/17.jpg)
Key Resources
Year 1 Year 2 Year 3 Year 4 Year5
Revenue
Gross Margin
Compensation 60%
![Page 18: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/18.jpg)
Conclusion
Our Vision:To be established as the number one math and exam preparation service in Newton and the surrounding areas.
Provide High Quality Tutoring
Effective Marketing Strategy Reputation
![Page 19: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/19.jpg)
QUESTIONS?
![Page 20: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/20.jpg)
![Page 21: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/21.jpg)
Our Mission:Deliver high quality tutoring services provided by skilled tutors to help prepare students with the mathematical knowledge and skills they need to be effective in secondary education and in the workforce.
![Page 22: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/22.jpg)
Quality and Quantity of tutors
Hiring Guidelines
Setting Goals
Customer Reviews
SAT ScoresGPA
7 Tutors
![Page 23: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/23.jpg)
Overall Service
Schedule Appointment
Enter Lasell Tutoring Center
Check in with Admin
Meet with Tutor
Cover Today’s Material
Record Homework Assignment
Check Out Make Payment
Leave Tutoring Center
![Page 24: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/24.jpg)
Organization Chart
![Page 25: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/25.jpg)
Key Financial Forecasts
Y1 Y2 Y3 Y4 Y5
Sales $107,100.00 $151,300.00 $203,175.00 $288,225.00 $480,375.00
ΔFixed Assets $12,100.00- - - -
Change in Net assets -$18,377.48 $7,722.52 $24,722.52 $52,338.52 $114,026.52
Financing From Lasell $34,000.00- - - -$34,000.00
Cash flow $578.68 $8,541.48 $33,125.78 $83,690.05 $156,660.68
fixed costs: 35100
![Page 26: Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813d17550346895da6d5eb/html5/thumbnails/26.jpg)
Gain 1.25% Market Share
Increase Amount of
Group Tutoring
Marketing Objectives
Build a Reliable
Brand and Increase
Public Awareness
Increase Market Share
Marketing Objectives