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Jeopardy
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Terms Bi-err BigData Methods 6Letters
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Final Jeopardy
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Terms - $100
◼ The application of the scientific method in searching for the truth about marketing phenomena
◼ What is Marketing Research?
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Terms - $200
◼ A formal statement, derived from theory, explaining some specific outcome
◼ What is hypotheses?
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Terms - $300
◼ A situation that makes some significant negative consequence more likely
◼ What is Market Problem?
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Terms - $400
◼ A continuous variable expected to show a statistical relationship with a dependent variable
◼ What is a covariate?
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Terms - $500
◼ The process of changing the original form of the data to a format suitable to achieve the research objective
◼ What is Data conversion (data transformation)?
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Bi-err - $100
◼ Error resulting from some imperfect aspect of the research design
◼ What is Systematic Error?
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Bi-err - $200
◼ Sample members who are mistakenly not contacted or who refuse to provide input in the research
◼ What is Nonrespondents?
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Bi-err - $300
◼ Bias in responses caused by respondents’ desire, either conscious or unconscious, to gain prestige or appear in a different social role
◼ What is Social-desirability bias?
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Bi-err - $400
◼ A persistent tendency for the results of a sample to deviate in one direction from the true value of the population parameter
◼ What is Sample bias?
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Bi-err - $500
◼ A category of sample bias resulting from some respondent action such as lying or inaction
◼ What is Respondent Error?
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BigData - $100
◼ Data gathered and recorded by someone else prior to and for a purpose other than the current project
◼ What is Secondary Data?
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BigData - $200
◼ Represent events recorded by or generated by the organization
◼ What is Internal Data?
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BigData - $300
◼ A mathematical representation of the relationship between two or more variables
◼ What is Model Building?
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BigData - $400
◼ Diverse types of data offered by a single company
◼ What is Single-source data-integrated information?
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BigData - $500
◼ A form of artificial intelligence in which a computer is programmed to mimic the way that human brains process information
◼ What is Neural network?
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Methods - $100
◼ A one-on-one interview between a professional researcher and a research respondent conducted about some relevant business or social topic
◼ What is Depth Interview?
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Methods - $200
◼ The documented history of a particular person, group, organization, or event
◼ What is Case Study?
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Methods - $300
◼ Represents ways of studying cultures through methods that involve becoming highly active within that culture
◼ What is ethnography?
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Methods - $400
◼ An indirect means of questioning that enables respondents to project beliefs and feelings onto a third party, an inanimate object, or a task situation.
◼ What is Projective Research Techniques?
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Methods - $500
◼ In this method, researchers refer to participants as subjects
◼ What is marketing experiment?
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6Letters - $100
◼ This method represents a way of describing public opinion by collecting primary data through communicating directly with individual sampling units
◼ What is Survey?
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6Letters - $200
◼ A formal, logical explanation of some events that includes descriptions of how things relate to one another
◼ What is Theory?
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6Letters - $300
◼ Characteristics of experiments that allow hypotheses to be tested
◼ What is Effect?
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6Letters - $400
◼ Error arising because of inadequacies of the actual respondents to represent the population of interest
◼ What is Random Error?
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6Letters - $500
◼ The use of powerful computers to dig through volumes of data to discover patterns about an organization’s customers and products
◼ What is Data Mining?
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Final Jeopardy
◼ This method records a respondent’s first cognitive reactions (top-of-mind) to some stimulus
◼ What is Free-association techniques?