Visual Slide Library
For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.
Jennifer Campbell
General Manager, Commercial Marketing
Canada Post
Visual Slide Library
For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.
The MarketerThe Marketer’’s Dilemmas Dilemma
Month xx — Audience — 3 PROTECTED B or CONFIDENTIAL
1. Digital Fatigue (Consumers)1. Digital Fatigue (Consumers)
2. Digital Doubt (Marketers)
Two Trends:
Visual Slide Library
For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.
40% Decline in Six Years40% Decline in Six Years
Visual Slide Library
For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.
30%?
10%?
2%?
Month xx — Audience — 6 PROTECTED B or CONFIDENTIAL
1. Digital Fatigue (Consumers)
2. Digital Doubt (Marketers)2. Digital Doubt (Marketers)
Two Two
Trends:Trends:
Month xx — Audience — 7 PROTECTED B or CONFIDENTIAL
The Age of Digital DisillusionmentThe Age of Digital Disillusionment
A Dangerous Question: Does Internet Advertising Work at All? – The Atlantic (June 2014)
Ad Fraud: Are Your Digital
Dollars Going Down the Drain?– CMO.com (June 2014)
Marketers Remain Unsure
of Social’s Value
– Forrester Resea
rch (August 2013)
2014: A Year of Self)Doubt for Marketers– Hubspot (January 2014)
Half of Digital Marketers Doubt their Skills– Marketing Magazine (September 2013)
Forrester: Brands are Disillusioned with Facebook– Web Pro News (March 2014)
80% of CEOs have Lost Trust in their Marketers
– Chief Outside
rs (February
2014)
WHAT THE DECLINE OF FACEBOOK MEANS FOR
THEIR ADVERTISERS
Visual Slide Library
For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.
“For some brands, as much as 25 to 50% of the
money spent on online ads is wasted.”
The Globe & Mail, “Bots, consumers and budgets: The
growing threat of ad fraud,” August 8, 2014
Digital AdvertisingDigital Advertising’’s s ““Bot ProblemBot Problem””
Visual Slide Library
For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.
IS YOUR ONLINE
ADVERTISING
REACHING
SOMEONE?
OR SOMETHING?
Month xx — Audience — 10 PROTECTED B or CONFIDENTIAL
The Time is RightThe Time is Right
For
Better
Faster
Cheaper
More Targeted
For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.
Visual Slide Library
For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.
Inspiration from Around the GlobeInspiration from Around the Globe
For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.
Physical, DigitalPhysical, Digital……Engaging the SensesEngaging the Senses
Month xx — Audience — 15 PROTECTED B or CONFIDENTIAL
The Power Channel for Activation?
Month xx — Audience — 16 PROTECTED B or CONFIDENTIAL
Smart features “turn on”known products to make
them more intelligent, interactive and user-friendly
We Can Make Direct Mail “Smart”
Visual Slide Library
For registered workshop participants of the Creating Visual Messages with PowerPoint™ workshop. Please do not distribute.