Download - Jeanniey Mullen
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Do You Engage The Page?8/5/08 | 1 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 1 | Confidential property of Zinio, LLC.
Content is Available On Demand, Anytime, Anywhere
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Do You Engage The Page?8/5/08 | 2 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 2 | Confidential property of Zinio, LLC.
PERSON WATCHING TV, TALKING ON PHONE
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Do You Engage The Page?8/5/08 | 3 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 3 | Confidential property of Zinio, LLC.
WHAT MAKES A CONSUMER RESPOND? AND WHY CAN DIGITAL DRIVE BETTER
BEHAVIOR?
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Do You Engage The Page?8/5/08 | 4 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 4 | Confidential property of Zinio, LLC.
WHY Do We Make Choices We Make?
Heraclitus’ foresees Email’s evolution
1972 1980’s
According to Psychoanalytic theory, everything we do, every thought we have, and every emotion we experience has one of two goals: to help us survive or to prevent our destruction.
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Do You Engage The Page?8/5/08 | 5 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 5 | Confidential property of Zinio, LLC.
The Three Constants for Driving Success
Heraclitus’ foresees Email’s evolution
1972 1980’s
People will respond to you ONLY IF the messaging:
1.Matches personal beliefs/community opinion
2.Increases personal or work benefits/accolades
3.Drives improved lifestyle
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Do You Engage The Page?8/5/08 | 6 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 6 | Confidential property of Zinio, LLC.
The Emails You Are Now Good At – Time to Get Better
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Do You Engage The Page?8/5/08 | 7 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 7 | Confidential property of Zinio, LLC.
Controlling Your Messaging
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Do You Engage The Page?8/5/08 | 8 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 8 | Confidential property of Zinio, LLC.
Use Relevant and Content Driven Email To Bring them Back In To Your Experience
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Do You Engage The Page?8/5/08 | 9 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 9 | Confidential property of Zinio, LLC.
Use Email To Drive Subscriptions - Smartly
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Do You Engage The Page?8/5/08 | 10 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 10 | Confidential property of Zinio, LLC.
Don’t Forget to Remember the Brand ID
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Do You Engage The Page?8/5/08 | 11 | Confidential property of Zinio, LLC.
Do You Engage The Page?8/5/08 | 11 | Confidential property of Zinio, LLC.
Is Steve Balmer Wrong? 50%