Download - JDS Academy: Integration
3 MAJOR STAGES
1. DEVELOP CHANNELS – FB, TwiLer, Youtube, fundraising, etc.
2. STREAMLINE & REFINE – Policy, staffing, measurement, engagement
3. SOCIAL BECOMES NATIVE – IntegraVon into curriculum – Professional learning networks for staff – Transparency and collaboraVon normalize
Crawl, Walk, Run, Fly
• Inconsistent use of social media • Resistant to change • Lack communicaVons strategy
NEED TO: • Create strategy • Create Social Media Policy • Leadership conversaVons • Develop listening paLerns
Crawl, Walk, Run, Fly
• Using social media tools consistently, but not strategically
• Good tacVcs • StarVng to listen and measure
NEED TO: • Go deep on specific things to see
results • Don’t spread yourself too thin • Small low-‐risk pilots to
demonstrate value in working in networked ways
• Low cost capacity building
Crawl, Walk, Run, Fly • Using tool strategically • Staffing maturing • More people parVcipaVng internally
• Network acVvaVon, engagement • Governance buy in and use • Integrates new tools • Explicit professional development
NEEDS TO Mature measurement Increase staffing/roles Work on scaling efforts
Crawl, Walk, Run, Fly • Internalized running • Culture of learning • Culture of openness and transparency
• Works with their network • DocumentaVon and sharing
NEEDS TO • ConVnue evaluaVon of tools and
processes • ConVnue to invest in and expand
network • ConVnue to develop and support
networked and social strategy