Download - Jason falls
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
TheStoriesBehindTheBook
JasonFalls
Philadelphia,Pa.
nobullshitsocialmedia.com
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
• Youmustbehuman
• Youmustengage
• Youmustjointheconversa?on
Whatthepuristssay...
sxch.hu
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
• Howtodrivebusiness
• Howtoplanstrategically
• Howtomeasureit
Whatthepuristsdon’tsay...
Mike Baldwin - Shutterstock.com
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingtheB.S.
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingTheB.S.
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BULLSHIT!
iStockPhoto.com
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingTheB.S.
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
B.S.!
iStockPhoto.com
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingTheB.S.
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
B.S.!
iStockPhoto.com
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
TheTruth
Synthmaniac on Shutterstock.com
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
7BusinessDriversofSocialMediaMarke?ng
• EnhanceBranding&Awareness
• ProtectYourReputa?on
• EnhancePublicRela?ons
• BuildCommunity
• EnhanceCustomerService
• FacilitateResearch&Development
• DriveSales&Leads
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
EnhanceBranding&Awareness
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
ProtectYourReputa?on
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
EnhancePublicRela?ons
Matt Callow on Shutterstock.com
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BuildCommunity
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
EnhanceCustomerService
iStockPhoto.com
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FacilitateR&D
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
DriveSales
Miss Shirley’s
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
NowWhat?
Dieaugenwiede on Shutterstock.com
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
WhataboutROI?
sxch.hu
![Page 22: Jason falls](https://reader033.vdocuments.us/reader033/viewer/2022051311/5444be98b1af9f740a8b4a84/html5/thumbnails/22.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
7BusinessDriversofSocialMediaMarke?ng
• EnhanceBranding&Awareness
• ProtectYourReputa?on
• EnhancePublicRela?ons
• BuildCommunity
• EnhanceCustomerService
• FacilitateResearch&Development
• DriveSales&Leads
![Page 23: Jason falls](https://reader033.vdocuments.us/reader033/viewer/2022051311/5444be98b1af9f740a8b4a84/html5/thumbnails/23.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
WhataboutROI?
sxch.hu
![Page 24: Jason falls](https://reader033.vdocuments.us/reader033/viewer/2022051311/5444be98b1af9f740a8b4a84/html5/thumbnails/24.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
WhataboutROI?
WhatdoIgetinreturn?
CustomerSa<sfac<onScores
HigherSearchEngineResults
NewProductIdeas
LowerCost‐PerLead
LowerCallCenterCosts
MoreOnlineMediaCoverage
MoreSubscribers
FasterResponseTimes
FasterResponseTimesWebsiteTraffic
HigherReten<onRate
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BeingSocial
Lasse Kristensen on Shutterstock.com
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BeingSocial
City of Pikeville
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TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
nobullshitsocialmedia.com
JasonFalls@JasonFalls
ErikDeckers@edeckers
There’smorewherethiscamefrom!