Jamestown Unified Development Ordinance
September, 2008
Signs
About the Team
• GreenPlan, Inc.• Shuford Planning Services• Mary Weber, Landscape
Architects• Resource Data, Inc.• Josh Freeman, AICP
SIGNS
Sign Types
• Exempt Signs• Attached Signs• Freestanding Signs
– Pole Signs– Monument Signs
• Special Purpose Signs• Sign Design Guidelines• Enforcement• Questions
Exempt Signs
• Allowed without permits• Include:
– Incidental signs– Machine signs– Public signs
• Some limits on number, placement, size
Exempt Signs - Incidental Signs
Exempt Signs – Machine Signs
Exempt Signs - Public Signs
Exempt Signs - Public Sign
Exempt Signs - Public Signs
Exempt Signs – Construction and Real Estate Signs
Attached Signs
• Allowed with permits• Include:
– General (Blade, V or Flat) – 32 sf max; 1 sf for each 1 ft of occupancy frontage
– Window – 8 sf– Directional – 4 sf (12 sf for above-
entrance signs)– Directory – 4 sf– Awning – 6 sf– Canopy – 16 sf
Attached Signs – V-Signs
Attached Signs – Blade Signs
Attached Signs – Awning Signs
Attached Signs – Window & Blade
Attached Signs - Window
Freestanding Signs - Pole• Maximum area - 32 sf• Maximum height - 10 ft • Design standards
– Materials (wood, metal, brick, stucco, natural or manufactured stone)
– Structure – one or two posts
Pole Signs
Pole Signs
Sign Measurement
Monument-like Pole Signs
Monument Signs
• Maximum area – 48 sf• Maximum height – 8 ft• Design standards
– Base, middle, cap– Materials (wood, metal, brick,
stucco, natural or manufactured stone, glass)
– Acrylic can be used for the copy area with some area limitations
Elements of a Monument Sign
Cap
Middle
Base
Monument Signs
Monument Signs
Not Allowed
Directory Signs
• Freestanding (16 sf; 6 ft tall)
• Attached (4 sf)
Attached & Freestanding Directory Signs
Sandwich Board Signs
• Allowed in B-1, B1-A, B-2• Public or private sidewalks• Pedestrian clearance zone (4
ft)• Oriented to pedestrian traffic• Size: 4 ft tall; 30” wide• Daily setup and take-in• Metal frames or approved
alternative design
Sandwich Board Signs
Sandwich Board Signs - Problems
Sandwich Board Signs – Alternative Design
Sandwich Board Signs
Possible Town-Sponsored Program
• Mass Purchase of Sandwich Board Sign Frames
• Sell at Cost to Businesses• Refund $ When Frame Returned
in Acceptable Condition• Ornate Wrought-Iron Frame
~$375; Simpler, Less-Expensive Options Available
Master Signage Plan
• Where allowed:– Large developments (typically 3
acres or larger)– “Urban Village” (new urbanist)
projects– Corridor planned areas– Areas with approved sign guidelines
• Customized sign package• Town Council approval
process
Sign Package Approval
Design Guidelines
• Included to encourage good sign design
• Advisory, not mandatory
Bad Sign Design - Fonts
Good Sign Design – Use of Symbols
Good Sign Design – Sign Lighting
Good Sign Design – Landscaping at Sign Base
Enforcement
Enforcement
• Civil, not criminal penalties• Process designed to achieve
compliance, not to penalize• General– $200/day
• Snipe Signs– Confiscation provision– $200/sign/day
Summary Comparison
Sign Type Existing Proposed
Freestanding32 sf 32-48 sf
16 ft 8-10 ft
Attached 5%, to 40 sf 32 sf*
Sandwich Board
8 sf10 sf
Temporary
4x per year; 14 days per event
4x per year; 21 days per event
32 sf 60 sf
* add’l signs allowed (window, awning, canopy)
Jamestown Unified Development Ordinance
September, 2008
Signs