![Page 1: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/1.jpg)
1
Social Media Trends in the next 2.0 Generation Business World
Luis RasquilhaManaging Partner/Senior Vice-President
10 Novembro 2009
![Page 2: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/2.jpg)
2
Give me Interactive KicksGive me Interactive Kicks
Computer Game GenerationComputer Game Generation
![Page 3: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/3.jpg)
3
![Page 4: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/4.jpg)
4
![Page 5: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/5.jpg)
5
![Page 6: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/6.jpg)
6
![Page 7: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/7.jpg)
7
![Page 8: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/8.jpg)
8
![Page 9: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/9.jpg)
9
![Page 10: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/10.jpg)
10
![Page 11: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/11.jpg)
11
![Page 12: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/12.jpg)
12
![Page 13: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/13.jpg)
13
![Page 14: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/14.jpg)
14
2. Sartorialist vs Stitshby Kees Elands, The Netherlands
![Page 15: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/15.jpg)
15
![Page 16: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/16.jpg)
16
![Page 17: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/17.jpg)
17
![Page 18: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/18.jpg)
18
In the UK, MSNMessenger has more
19 – 49 year oldmonthly users than
the 18 – 49 readershipof Company, Cosmo,
Marie Claire andGlamour combined!
![Page 19: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/19.jpg)
19
Over a third of 16 – 30year olds in the UK nowgive out their InstantMessaging details ratherthan their phone numberto someone they want tocontact them again.(MSN Research 2003)
![Page 20: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/20.jpg)
20
Studentswould more
willingly changetheir bank account
than their IMaccount
Continental Research
![Page 21: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/21.jpg)
21
The power of BloggingThe power of Blogging
Computer Game GenerationComputer Game Generation
![Page 22: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/22.jpg)
22
![Page 23: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/23.jpg)
23
![Page 24: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/24.jpg)
24
““It began with conversations. Then we got into It began with conversations. Then we got into broadcastbroadcast media. Now we are going back to conversations.media. Now we are going back to conversations. It’s a full circle.”It’s a full circle.”
““It’s the first technology to enable a simple It’s the first technology to enable a simple conversationconversation to go instantly global. It’s the first to decentralizeto go instantly global. It’s the first to decentralize corporate communications.”corporate communications.”
![Page 25: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/25.jpg)
25
Markets are Markets are conversationsconversations
![Page 26: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/26.jpg)
26
![Page 27: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/27.jpg)
27
![Page 28: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/28.jpg)
28
Old Rule: businesses that determine what Old Rule: businesses that determine what customers customers need and then manipulate demand to meet their need and then manipulate demand to meet their offerings.offerings.
New Rule: networks of customers and producersNew Rule: networks of customers and producerswho jointly create value.who jointly create value.
This is the shift in the early part of the 21This is the shift in the early part of the 21stst century.century.
![Page 29: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/29.jpg)
29
![Page 30: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/30.jpg)
30
The immutable, standalone Web site is The immutable, standalone Web site is dead.dead.
Say hello to a Web that increasingly looks Say hello to a Web that increasingly looks like a library full of chatty components that like a library full of chatty components that
interact and talk to one another.interact and talk to one another.
![Page 31: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/31.jpg)
31
2. Carrotmobby Guillermo Boces, Buenos Aires
![Page 32: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/32.jpg)
32
![Page 33: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/33.jpg)
33
![Page 34: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/34.jpg)
34
![Page 35: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/35.jpg)
35
![Page 36: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/36.jpg)
36
![Page 37: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/37.jpg)
37
![Page 38: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/38.jpg)
38
![Page 39: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/39.jpg)
39
![Page 40: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/40.jpg)
40
![Page 41: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/41.jpg)
41
![Page 42: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/42.jpg)
42
Web 2.0 Empowers The Better World.
![Page 43: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/43.jpg)
43
7. Knitting Net Grannies. By Joris de van der Schueren, best contribution from the 'Redevco Cool Retail Hunt'
![Page 44: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/44.jpg)
44
![Page 45: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/45.jpg)
45
![Page 46: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/46.jpg)
46
![Page 47: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/47.jpg)
47
‘Today, when you lose a customer, you don’t lose just that customer, you risk losing that customer’s friends. And thanks to the internet and blogs and consumer rate-and-review services, your customer have lots and lots of friends all around the world.’
![Page 48: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/48.jpg)
48
Download da Apresentação
Articles & Contentswww.ayr-consulting.com
![Page 49: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/49.jpg)
49
Contacts:
Mobile: (+351) 93 970 10 50
e-mail : [email protected]
SKYPE: lrasquilha
LinkedIn Profile: http://www.linkedin.com/in/lrasquilha
Twitter URL: http://twitter.com/Lrasquilha
Facebook: http://www.facebook.com/lrasquilha
![Page 50: IV Regional Debate EACD Lisbon 2009 Luis Rasquilha](https://reader035.vdocuments.us/reader035/viewer/2022070317/5562bcdfd8b42a13618b4c90/html5/thumbnails/50.jpg)
50