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It’s Not About YOU.
Influence, Relationships and Customer-Centric Growth
Laura “@Pistachio” Fitton
Evangelist, HubSpot
Deeply silly. Fiercely optimistic. Makes things happen from scratch.
@pistachio
LAURA FITTON
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1 Influence - Attract and Serve - 5 Quick Tips
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“Do what you love in the service of those who love what you do.”
http://www.stevefarber.com/
Influence (was) Attract attention to yourself
Provide attention & value to others
Influence (is)
Take Good AMAZING Care of the Network You
Already Have
To grow ANY network…
Photo: http://www.flickr.com/photos/harmishhk/
Be Useful.
Listen. Learn. Care. Serve.
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Be generous.
• the more you give, the more you get • build trust, credibility, & goodwill
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Our guiding goal is delighting customers.
Influence: 5 Quick Tips
1 DON’T @Tweet Me, Maybe?
2 Ask NOT What Influencers Can Do for You…
3 Don’t touch that RT button!
4 Credit Where Credit’s Due
5 Stay Classy
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DON’T @Tweet Me, Maybe?
Are you @Spamming?
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(Please tell me you know the next line!?)
Ask Not What Influencers Can Do For You…
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There’s a much better way to share
Don’t Touch That RT Button!
PAY COMPLIMENTS: RT right!
1. copy/paste 2. cleanup 3. edit 4. append
http://bit.ly/RTright
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Is actually extremely good for you
Credit Where Credit’s Due
for heaven’s sake, when you get mentioned, @mention the reporter who wrote it.
THANK THE @REPORTER
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Support, don’t stalk
Stay Classy
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Don’t cross the line between
OUTREACH
and STALKING!
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Why @Tweet When You Can @Connect?
DON’T: • @Spam • Beg for attention • Ask for
… a followback … a RT or share … an @mention … help …“feedback” “check out”
DO: • Find their contact info • Earn attention • Give value and attention
Follow RT their stuff Answer their questions Provide help Show what’s in it for their audience
The Message is the Influencer.
http://twitpic.com/135xa by @JKrums
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2 Relationships - Nurture and develop - Tell your story through the stories of others
build relationships
Any to
Many
6.8 BILLION.
Tweet Quote!
“ Make the customer the hero of your story. Ann Handley Chief Content Officer MarketingProfs
Image Credit: Fotographia Guerilla
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“The Art of Telling Someone Else’s Story”
http://bit.ly/someonesstory
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http://www.hubspot.com/customers
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3 Customer Centric Growth - Put the customer in the center of everything. - Only Connect.
“Bet you can’t eat just one!”
“Because you’re worth it.”
(you should…)
(you should…)
(have you…)
“Melts in your mouth…”
“…not in your hands”
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“Only Connect.” - E.M. Forster
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Thank you.
