Download - Isdt talk2010 v2-edited
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Overview
• Alternative media scholarship/practice• Conceptual tools to examine the conditions of
participation• Hopes/concerns for the future
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Alternative Media (Downing)
• Offers alternative to mainstream media• Challenges existing power structures• Represents/empowers marginalized groups• Makes horizontal linkages between
communities of interest• Provides an alternative public forum
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Alternative Dimensions
• Content• Aesthetic• Organization• Relationship to Audience/Users• Noam Chomsky Reads the New York Times• Paper Tiger Reads Paper Tiger TV
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Paper Tiger Reads Paper Tiger Television
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Participatory Culture
• Jenkins- digital media consumers actively participate in the creation and circulation of new content (though under unclear rules and conditions of differential power)
• Benkler- radically decentralized, collaborative and nonproprietary ways of organizing production (commons-based peer production)
• Participation fosters empowerment & democracy
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Critical Questions:
• Do specific instances of participation challenge or reinforce existing power structures?
• Are opportunities to participate equitably distributed?
• What are the terms and conditions of participation?
• Do governments and markets support or suppress participation?
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Exercise (with 5 groups)
• Pick a platform and collectively examine its platform policies [Facebook, YouTube, Blogger, Wikipedia, or Indymedia Portugal].
• Where do these platform policies fall on the ladder of citizen participation? Why?
• Briefly report your findings back to the larger group
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Selected Steps on the Ladder• Citizen control- puts citizens in full charge of policy and
management• Delegated power- gives citizens majority of decision-making power• Partnership- lets people negotiate and engage in trade-offs with
power-holders• Placation- people can advise, but power-holders retain right to
judge legitimacy/feasibility of advice• Consultation- people can hear and be heard, but can’t insure
they’re listened to• Informing- people may get necessary information, but the process
is one-way with no opportunity for feedback or negotiation
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