Download - Irs2013
Clean
Sweep History is created with clean sweep by Patrika in Madhya Pradesh + Chhattisgarh, toppling the leader of 69 years in just 6 years as per IRS 2013.
Rajasthan Patrika continues its domination in Rajasthan with a phenomenal lead of 40%.
Re-enforcing its victory Nationally Patrika group publications also surpass Dainik Bhaskar (DB Corp). Join us in Celebration !!!
Rajasthan Patrika is the Only Hindi Daily, which also effectively covers the Southern parts of India. Patrika Group has marked its presence in almost every region of India.
Patrika Group is covering
50%of theHindi heartland.
Patrika Group Pan India Presence
0
2000
4000
6000
8000
10000
12000
14000
16000
Dainik Jagran Hindustan Rajasthan Patrika +Patrika
15526
14245
12293
IRS 2013 AIRFigs 000’s
* DB Corp: 11630
Patrika is amongst
TOP 3 ALL LANGUAGEPublications in India
11200114001160011800120001220012400
Patrika Group DB Corp
12293
11630
IRS 2013 AIRFigs 000’s
Bhaskar Prakashan = 12,27,000 readers all IndiaPatrika Group = Rajasthan Patrika + Patrika
Patrika GroupIs more thanDB Corp all India
SUPREME STATUSIn (Rajasthan + Madhya Pradesh +
Chhattisgarh)
7500
8500
9500
10500
11500
12500
Patrika DB Corp + Bhaskar Prakashan
12142
8812
1054
IRS 2013 AIRFigs 000’s
Patrika Group > DB Corp + Bhaskar Prakashan
SUPREME STATUS Rajasthan + Madhya Pradesh+ Chhattisgarh
IRS 2013 AIRFigs 000’s
500
1500
2500
3500
4500
Patrika DB Corp + Bhaskar Prakashan
46283448
1054
No.1Patrika
Newspaper in MP + CG
988
788
500
700
900
1100
Patrika DB Corp + Bhaskar Prakashan
2963 3064
500100015002000250030003500
Patrika DB Corp + Bhaskar
Prakashan
1666 1439
500100015002000
Patrika DB Corp + Bhaskar Prakashan
FEMALE
AGE GROUP 12-19 YRS AGE GROUP 20-39 YRS
2404
2013
500
1000
1500
2000
2500
Patrika DB Corp + Bhaskar Prakashan
MALE READERS
IRS 2013 AIRFigs 000’s
Patrika Position in
MAJOR SEGMENTS IN MPCG
10001500200025003000350040004500
Patrika DB Corp+ Bhaskar Prakashan
4326
2940
1054
IRS 2013 AIRFigs 000’s
Patrikahas achieved abolute LEADERSHIP position in MADHYA PRADESH
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2009 R2 2010 Q4 2011 Q4 2012 Q4 2013
463
1080
16271844
4326
Patrika Is
the highest growing Daily in M
P
IRS 2013 AIRFigs 000’s
Patrika has been consistently gaining numbers in each survey and has been the FASTEST GROWING NEWSPAPER in MADHYA PRADESH
11501152115411561158116011621164
Patrika +RP DB Corp + Bhaskar
Prakashan
1163
1155
PATRIKA IS 11 LAKH 54 THOUSAND + RAJASTHAN PATRIKA READ IN THESE CITIES IS 9 THOUSAND
IRS 2013 AIRFigs 000’s
Patrika is leading newspaper in four cities BHOPAL + INDORE + JABALPUR + GWALIOR (put together)
420
398
385390395400405410415420425
Patrika DB Corp
Bhopal City
262
229
210
220
230
240
250
260
270
Patrika Bhaskar Prakashan
Jabalpur City
189210
0
50
100
150
200
250
Patrika DB
Gwalior City Indore City
No.1No.1
283318
0
50
100
150
200
250
300
350
Patrika DB Corp
IRS 2013 AIRFigs 000’s
Patrika position in IMPORTANT CITIES
1040
1045
1050
1055
1060
1065
1070
1075
Patrika Bhaskar Prakashan
1074
1054
IRS 2013 AIRFigs 000’s
Patrika position in Bhaskar Prakashan Area including Jabalpur in MADHYA PRADESH
MALE READERS FEMALE READERS
RURAL URBAN
2727
2690
2670
2680
2690
2700
2710
2720
2730
Patrika DB Corp + Bhaskar Prakashan
1600
1304
1000
1100
1200
1300
1400
1500
1600
1700
Patrika DB Corp + Bhaskar Prakashan
1812
1214
500
700
900
1100
1300
1500
1700
1900
Patrika DB Corp + Bhaskar Prakashan
25142780
500
1000
1500
2000
2500
3000
Patrika DB Corp + Bhaskar Prakashan
IRS 2013 AIRFigs 000’s
Patrika position in Major Segments inMADHYA PRADESH
1211
1140 1130
1055
717
600
700
800
900
1000
1100
1200
1300
2012 Q1 2012 Q2 2012Q3 2012Q4 2013
IRS 2013 AIRFigs 000’s
THE DEBACLE of Nai Dunia
IRS ReviewMP Clusters
Cluster 2 & 3
446
385
340
360
380
400
420
440
460
Patrika Dainik Bhaskar
Cluster 2 Panna, Satna, Reeva, Umariya, Shahdol,
Anuppur, Siddhi, Singhroli
704
411
0100200300400500600700800
Patrika Dainik Bhaskar
Cluster 3 Neemach, Mandsor, Ratlam, Dhar, Wesr Nimar,
Barwani, Jhabua, Alirajapur
IRS 2013 AIRFigs 000’s
IRS 2013 AIRFigs 000’s
619
826
0100200300400500600700800900
Patrika Dainik Bhaskar
Cluster 4 Sheopur, Morena, Bhind, Gwalior,
Datia, Shivpuri, Teekamgarh,Chhatrpur, Guna, Ashoknagar
581
516
480
500
520
540
560
580
600
Patrika Dainik Bhaskar
Cluster 5 Jabalpur, Dindori, Mandla,
Shivani, Balaghat, Katani
Cluster 4 & 5
IRS 2013 AIRFigs 000’s
420
250
-50
50
150
250
350
450
Patrika Dainik Bhaskar
Cluster 6 Sagar, Damoh, Rajgarh,
Vidisha, Raisen
767
740
720
730
740
750
760
770
Patrika Dainik Bhaskar
Cluster 7 Ujjain, Shajapur, Devas
Bhopal, Sihor
Cluster 6 & 7
IRS 2013 AIRFigs 000’s
398
358
330340350360370380390400410
Patrika Dainik Bhaskar
Cluster 8 Betul, Harda, Hoshangabad,
East Nimar, Buhranpur
47
153
020406080
100120140160180
Patrika Dainik Bhaskar
Cluster 9 Narsinghpur, Chindwara
Cluster 8 & 9
MADHYA PRADESH MAP
City WiseIRS Review (MP & CG)
IRS 2013 AIRFigs 000’s
5000
5500
6000
6500
7000
7500
8000
Rajasthan Patrika Dainik Bhaskar
7475
5364
21,11,000 More Readers
Rajasthan Patrika is nearly 40% aheadOf Dainik Bhaskar and continues to enjoy its leadership position.
IRS 2013 AIRFigs 000’s
No.1Rajasthan Patrika
Newspaper in RAJASTHANSurvey after survey due to it’s powerful editorial content and commitment to it’s readers.
980
1000
1020
1040
1060
1080
1100
Patrika Group (RP+DN)
Dainik Bhaskar
1093
1019
Patrika Group includes Rajasthan Patrika ‘s 1011 + Daily News 82
IRS 2013 AIRFigs 000’s
No.1Group in Jaipur City
701
557
300350400450500550600650700750
Rajasthan Patrika Dainik Bhaskar
561
277
0
100
200
300
400
500
600
Rajathan Patrika Dainik Bhaskar
353
141
0100200300400
Rajasthan Patrika Dainik Bhaskar
JODHPUR – DISTRICT CLUSTER 3- KARAULI, SAWAI MADHOPUR, DAUSA, AJMER, TONK
CLUSTER 5- JALORE, PALICLUSTER 4- JHUJHUNU, SIKAR
480
288
150
200
250
300
350
400
450
500
Rajathan Patrika Dainik Bhaskar
Patrika is No.1 in all District Clusters
Patrika is No.1 in all District Clusters
419
195
0
50
100
150
200
250
300
350
400
450
Rajasthan Patrika Dainik Bhaskar
1277
599
0
200
400
600
800
1000
1200
1400
Rajathan Patrika Dainik Bhaskar
481
421
390400410420430440450460470480490
Rajasthan Patrika Dainik Bhaskar
CLUSTER 7- DUNGARPUR, BANSWARA, CHITTORGARH, PRATAPGARH
CLUSTER 9- ALWAR, BHARATPUR, DHAULPURCLUSTER 8- SIROHI, BUNDI, BHILWARA, RAJSAMAND, KOTA, BARAN, JHALAWAR, UDAIPUR
1711
1014
150
350
550
750
950
1150
1350
1550
1750
1950
Rajathan Patrika Dainik Bhaskar
CLUSTER 6 GANGANAGAR, HANUMANGARH, BIKANER, CHURU, NAGAUR, JAISASLMER, BARMER
Patrika is No.1 choice of Major Segments readers
3206
2060
1500170019002100230025002700290031003300
Rajasthan Patrika Dainik Bhaskar
IRS 2013 AIRFigs 000’s
RURAL URBAN
4268
3305
1500200025003000350040004500
Rajasthan Patrika
Dainik Bhaskar
SEC A
1020790
0200400600800
10001200
Rajasthan Patrika Dainik Bhaskar
1328961
0500
10001500
Rajasthan Patrika Dainik Bhaskar
SEC B
Patrika is No.1 choice of Major Segments readers
IRS 2013 AIRFigs 000’s
SEC C
740
708
690
700
710
720
730
740
750
Patrika Dainik Bhaskar
AGE GROUP 12- 19 YRS
1548
1322
1200
1250
1300
1350
1400
1450
1500
1550
1600
Patrika Dainik Bhaskar
4886
3331
0100020003000400050006000
Patrika Dainik Bhaskar
AGE GROUP 20- 49
MALE
4901
3458
0
1000
2000
3000
4000
5000
6000
Patrika Dainik Bhaskar
ABOUT THE GROUPA newspaper respected for over 58 years for its credibility.
Publishes in 8 states, with 35 Print Centers.
An army of 2000 correspondents, reports and stringers.
It enjoy a vast network of 5500 agents.
This has been made possible by a team of over 6500 committed employees.
Thank You