Download - IRS 2010 Q3 Toplines
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IRS 2010 Q3IRS 2010 Q3
Indian Readership SurveyWorlds largest Survey
IRS 2010 Q3
Topline Findings
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IRS 2010 Q3Growth: Literacy & Media Consumption
2010 Q1 2010 Q2 2010 Q3% CAGR
(2010 Q1-2010 Q3)
Literacy 596341 602616 609782 4.6
Any Media 598612 604763 610845 4.1
Press 333090 334306 339242 3.7
TV 492564 502284 509862 7.1
(TR numbers; All figures in 000)
C&S 345644 365090 383605 23.2
Radio 175362 172605 168670 -7.5
Cinema 80720 81385 81970 3.1
Internet 19223 20867 22520 37.2
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IRS 2010 Q3Growth in Living Standards
HPI 2010 Q1 2010 Q2 2010 Q3 CAGR
0 5 60.2 59 58.1 -6.9
6 10 17.1 17.3 17.6 5.9
11 20 12.3 12.9 13.1 13.4
21 30 3.5 3.6 3.6 5.8
31 50 3 3.1 3.2 13.8
Household Premiumness Index (HPI) is a composite of 50 variables, including
demographics, product ownership / usage & services.
It is an indicator of Living Standard.
It is a continuous variable which lets you define your target group more finely. To know more about HPI, please write to us at [email protected]
0.9 1 1 23.5
71 100 1.2 1.3 1.4 36.1
101 150 0.7 0.7 0.8 30.6
151 200 0.4 0.4 0.5 56.3
200 + 0.7 0.7 0.8 30.6
Average HPI 12.2 12.7 13.3 18.8
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IRS 2010 Q3
To 10 Publications
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IRS 2010 Q3
Publication Language 2010 Q2 2010 Q3
Dainik Jagran (D) Hindi 15925 15950
Dainik Bhaskar (D) Hindi 13303 13488
Hindustan (D) Hindi 10143 10839
Malayala Manorama (D) Malayalam 9841 9927
Top 10 Publications
(AIR numbers; All figures in 000)
Lokmat (D) Marathi 7402 7809
The Times of India (D) English 7088 7254
Daily Thanthi (D) Tamil 7402 7245
Rajasthan Patrika (D) Hindi 6900 7217
Mathrubhumi Malayalam 6566 6678
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IRS 2010 Q3Top 10 Dailies
Publication Language 2010 Q2 2010 Q3
Dainik Jagran Hindi 15925 15950
Dainik Bhaskar Hindi 13303 13488
Hindustan Hindi 10143 10839
Malayala Manorama Malayalam 9841 9927
(AIR numbers; All figures in 000)
Lokmat Marathi 7402 7809
The Times of India English 7088 7254
Daily Thanti Tamil 7402 7245
Rajasthan Patrika Hindi 6900 7217
Mathrubhumi Malyalam 6566 6678
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IRS 2010 Q3Top 10 Magazines
Publication Language*Periodicity 2010 Q2 2010 Q3
Vanitha Malayalam Fortnightly 2751 2724
Malayala Manorama Malayalam Weekly 1217 1276
Kumudam Malayalam Fortnightly 1273 1167
Balarama Malayalam Weekly 1221 1008
(AIR numbers; All figures in 000)
Ananda Vikatan Tamil Weekly 1043 980
Karmakshetra Bengali Weekly 833 846
Kungumam Tamil Weekly 906 796
Mathrubhumi Thozhil Vartha Malayalam Weekly 845 770
Grihalakshmi Malayalam Monthly 667 698
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IRS 2010 Q3
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IRS 2010 Q3Top 10 Hindi Dailies
Publication 2010 Q2 2010 Q3
Dainik Jagran 15925 15950
Dainik Bhaskar 13303 13488
Hindustan 10143 10839
Amar Ujala 8417 8583
(AIR numbers; All figures in 000)
Punjab Kesari 3561 3499
Navbharat Times 2475 2532
Nai Dunia 1408 1554
Prabhat Khabar 1346 1465
Hari Bhoomi 1314 1458
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IRS 2010 Q3Top 10 English Dailies
Publication 2010 Q2 2010 Q3
The Times of India 7088 7254
Hindustan Times 3453 3517
The Hindu 2185 2105
The Telegraph 1211 1197
(AIR numbers; All figures in 000)
The Economic Times (Eng) 753 798
DNA 836 768
Mumbai Mirror 786 756
The Tribune 588 594
The New Indian Express 518 506
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IRS 2010 Q3Top 10 Language Dailies
Publication Language 2010 Q2 2010 Q3
Lokmat Marathi 7402 7809
Daily Thanthi Tamil 7402 7245
Mathrubhumi Malayalam 6566 6678
Ananda Bazar Patrika Bengali 6539 6277
(AIR numbers; All figures in 000)
Gujarat Samachar Gujarati 5218 5249
Dinakaran Tamil 5041 4861
Sakshi Telugu 4638 4816
Daily Sakal Marathi 4202 4639
Divya Bhaskar Gujarati 3388 3603
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IRS 2010 Q3
Ma azines
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IRS 2010 Q3Top 10 Hindi Magazines
Publication Periodicity 2010 Q2 2010 Q3
Saras Salil Fortnightly 2045 2007
Pratiyogita Darpan Monthly 1803 1906
India Today Weekly 1301 1223
Meri Saheli Monthly 1265 1156
(AIR numbers; All figures in 000)
Cricket Samrat Monthly 1087 1085
Grehlakshmi Monthly 1160 1082
Nirogdham Quartely 843 825
Champak Fortnightly 848 800
Nandan Monthly 693 655
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IRS 2010 Q3Top 10 English Magazines
Publication Periodicity 2010 Q2 2010 Q3
India Today Weekly 1771 1780
Readers Digest Monthly 1151 1068
General Knowledge Today Monthly 963 953
Competition Success Review Monthly 687 707
(AIR numbers; All figures in 000)
Wisdom Monthly 422 429
Filmfare Fortnightly 375 369
Business Today Fortnightly 338 362
Stardust Monthly 364 347
Femina Fortnightly 324 329
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IRS 2010 Q3Top 10 Language Magazines
Publication Language*Periodicity 2010 Q2 2010 Q3
Vanitha Malayalam Fortnightly 2751 2724
Malayala Manorama Malayalam Weekly 1217 1276
Kumudam Malayalam Fortnightly 1273 1167
Balarama Malayalam Weekly 1221 1008
(AIR numbers; All figures in 000)
Ananda Vikatan Tamil Weekly 1043 980
Karmakshetra Bengali Weekly 833 846
Kungumam Tamil Weekly 906 796
Mathrubhumi Thozhil Vartha Malayalam Weekly 845 770
Grihalakshmi Malayalam Monthly 667 698
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IRS 2010 Q3IRS 2010 Q3
New Initiatives / Innovations
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IRS 2010 Q3Group Title Mastheads
From IRS 2010 Q3, IRS has moved to Group Title
Mastheads, as shown below
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IRS 2010 Q3IRS Analyser on All Windows Flavors
The IRS Analyser has undergone major change in its
protection system.
The old system was based on floppy. The new systemis internet based and easy.
,
MS Windows, including Windows 7.