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IP & Weather Decision Models VADM Conrad C. Lautenbacher, Jr. US Navy (Ret.) Under Secretary of Commerce for Oceans & Atmosphere NOAA Administrator November 9, 2005 How Modeling Links Data, Decisions & Policy IP Taskforce 2 Presentation Outline NOAAWhere Science Adds Value NOAAValuing Science through requirements NOAA Structural Realignment NOAA Intellectual CapitalHow Modeling Links Data, Decisions & Policy NOAA Structural CapitalDeveloping a Global Earth Observing System of Systems IP Taskforce 3 NOAAs Vision An informed society that uses a comprehensive understanding of the role of the oceans, coasts and atmosphere in the global ecosystem to make the best social and economic decisions IP Taskforce 4 NOAAs Mission & Goals To understand and predict changes in the Earths environment and to conserve and manage coastal and marine resources to meet the Nations economic, social and environmental needs Mission Goals: Protect, restore, and manage the use of coastal and ocean resources through an ecosystem approach to management Understand climate variability and change to enhance societys ability to plan and respond Serve societys needs for weather and water information Support the Nations commerce with information for safe, efficient, and environmentally sound transportation Provide critical support for NOAAs mission IP Taskforce 5 Presentation Outline NOAAWhere Science Adds Value NOAAValuing Science through requirements NOAA Structural Realignment NOAA Intellectual CapitalHow Modeling Links Data, Decisions & Policy NOAA Structural CapitalDeveloping a Global Earth Observing System of Systems NOAA Business Model LEADERSHIP IP Taskforce 7 Use & Benefit Manage Resources Engage, Advise & Inform Understand & Describe Assess & Predict Monitor & Observe data for forecasts data for science forecasts to manage resources science to inform forecasts to advise science to manage resources information services ecosystem stewardship PROCESSESPRODUCTS Structure of the NOAA Enterprise IP Taskforce 8 Presentation Outline NOAAWhere Science Adds Value NOAAValuing Science through requirements NOAA Structural Realignment NOAA Intellectual CapitalHow Modeling Links Data, Decisions & Policy NOAA Structural CapitalDeveloping a Global Earth Observing System of Systems IP Taskforce 9 Structural Realignment Keys to Creating One NOAA NMAONWSOARNOSNMFS NESDIS Remove the Stovepipe Culture IP Taskforce 10 Structural Realignment Alignment by Goal Stakeholders Ecosystems Weather & Water Climate Commerce & Transportation Outcomes NOAA Line Offices (6) NOAA Strategic Plan Mission Goal Teams NOAA Councils (12) Users Constituents Employees Partners IP Taskforce 11 Structural Realignment Strategic Plan NOAAs Mission Goals in Budget Priority Order Understand climate variability and change to enhance societys ability to plan and respond Protect, restore, and manage the use of coastal and ocean resources through ecosystem approach to management Serve societys needs for weather and water information Support the Nations commerce with information for safe, efficient, and environmentally sound transportation Area of Organizational Excellence People & Infrastructure Every dollar in NOAAs budget is allocated to one of these 6 goals IP Taskforce 12 Presentation Outline NOAAWhere Science Adds Value NOAAValuing Science through requirements NOAA Structural Realignment NOAA Intellectual CapitalHow Modeling Links Data, Decisions & Policy NOAA Structural CapitalDeveloping a Global Earth Observing System of Systems IP Taskforce 13 NOAA Intellectual Capital Trademarks IP Taskforce 14 NOAA Intellectual Capital Corporate Brand IP Taskforce 15 NOAA Intellectual Capital Patents Forecast Systems Lab (FSL) Alexander E. MacDonald 6,937,210Projecting images on a sphere Employee Patents Grantee Patents Maine fisherman Mattie Thompson field- testing a whale-free buoy Photo courtesy / MIT Sea Grant IP Taskforce 16 NOAA Intellectual Capital R&D Potential For Valuation AIRNow is a government-backed program. Through AIRNow, EPA, NOAA, NPS, news media, tribal, state, and local agencies work together to report conditions for ozone and particle pollution. IP Taskforce 17 NOAA Intellectual Capital R&D Potential For Commercial Use NEXRAD IP Taskforce 18 NOAA Intellectual Capital Protective Patents DART Buoy Technology IP Taskforce 19 Presentation Outline NOAAWhere Science Adds Value NOAAValuing Science through requirements NOAA Structural Realignment NOAA Intellectual CapitalHow Modeling Links Data, Decisions & Policy NOAA Structural CapitalDeveloping a Global Earth Observing System of Systems IP Taskforce 20 NOAA Structural Capital A Global Earth Observing System of Systems IP Taskforce 21 NOAA Structural Capital GEOSS Disaster Mitigation FLOATS GAUGES BUOYS Better ocean observations = more accurate forecasts & effective warnings Questions? VADM Conrad C. Lautenbacher, Jr. US Navy (Ret.) Under Secretary of Commerce for Oceans & Atmosphere NOAA Administrator November 9, 2005


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