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IP 101:Why Startups should
care about IP from Day OneMaximize Valuable Strategic Assets | Minimize Risk
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Mention:
@traklight
@maryjuetten
Hashtag:
#PHXstartupweek
#ChaseBasecamp
#yesphx
#startuplife
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Got intellectual property?
Why care…
100% of all companies have IP.
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Capturing innovation
(and thus value) is hard.
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Over 80% of a business’
value is in their IP.
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IP theft costs US
companies $300 billion
annually
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700K new startups
annually
vs.
20% protected IP
after 1st year
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Exclude competition:
Attract investment (including crowdfunding);
Leverage and license.
When do you need
an IP strategy?
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Avoid IP loss,
infringement,
or business failure.
When do you need
an IP strategy?
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Patents
(Utility & Design)
What is IP?
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Copyright ©
What is IP?
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Trademarks
TM SM
What is IP?
Image courtesy: Shelby Asistio
®
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Trade Secrets—
unsung heroes
What is IP?
Image courtesy: Beverley Goodwin
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IP Misconceptions
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IP is just for tech startups or tech
companies, and patents are the
only IP for inventors.
IP Misconceptions
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Trade secrets are the easiest to
protect because there is no
registration.
IP Misconceptions
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You can copy anything
without a copyright ©
IP Misconceptions
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You can copyright an idea.
IP Misconceptions
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Domain = TM
IP Misconceptions
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If I pay for it, I own it.
IP Misconceptions
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Patents mean right
to make or sell.
IP Misconceptions
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Software
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Restaurant
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Branding
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Prototype
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Name
Image courtesy: MG Siegler
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Homepage
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Questions????
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Follow me @traklight
@maryjuetten
Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice.
Please consult with an attorney before making any intellectual property protection decisions.