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The possibili+es are endless so now what?
Less but be5er is greater than more
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Is everything working just as it should?
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Be5er? More o?en?
More professional look/feel? Shi? from about us to
being about them? Storytelling?
Give up some control?
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How do I know what marke+ng tac+c will work?
Where do they hang out?
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What do they like to talk about?
73% of consumer decisions are primarily influenced by word of mouth. McKinsey 2009
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Get curious.
Ask.
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Homework:
• Do it. • If you haven’t started – start. • If you haven’t finished, finish. • Keep doing it.
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h5p://www.drewsmarke+ngminute.com/iowatourism
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Copyright 2011. Drew McLellan. All rights reserved.