LET’S DIG DEEPER
S Buying and eating organic is too expensive
S No motivation for physical activity
S Organic stores not reaching efficiently
S Customers have no active role in pricing
S Fitness trackers get you no benefits
ARCHITECTURE
Places API+ Leaderboard SE
+
iOhealth{
type: “user”,id: device.UUID,attributes:
age: 31,sex: Male.height: 189,Weight: 87,steps_average: 1850.25,steps_today: 2342
}
GO TO MARKET STRATEGY
Prototype to MVP
6 months
Partnership with
payment handlers
Expenses 150k euro
Year 1
Profit from transactions
Market share 0.25%
Over 0.5M euro income
Year 2
Profit from transactions
and stores
Market share 1%
Over 4M euro income
BENEFITS
US
S Potential for
expansion
S Financial
S Data
STORES
S Live feedback
S More profit
S New target
groups
S Free App
USERS
S Personal
prices
S Motivation
S Free App
PARTNERS
S Share in
transactions
COMPETITION
S Fitcoin (the Chaotic Moon Studios)
doesn’t apply to food
S Large variety of personal fitness trackers
no additional benefits
S Food apps
no personalization, no discounts,
no physical activity needed
S dusan randjelovicnerdy guy,
app development,
system integration
S nadja mrvaljeviccutie
personal diet expert
S nenad forkapicbaldy guy
food industry management