Download - Invest and Win with Digital Content
INVEST (AND WIN)
WITH CONTENT
GOOGLE HAS HAD A GOOD TIME OF IT
AND HAS BEHAVED LIKE KING OF THE JUNGLE
CHANGE IS COMING
A NEW SHERIFF’S IN TOWN
THE METHOD OF DISCOVERY IS CHANGING
SOCIAL HAS BEEN BUILDING
AN ARMY
THE INDUSTRY IS FINDING OTHER WAYS TO BUILD AUDIENCE
RESULT?
GOOGLE HAS MOVED FROM THE STICK…
TO THE CARROT
GOOD CONTENT IS BEING REWARDED
NOT THIS
THIS
INTERACTIVE
HTWIN.NET – SCALE OF THE UNIVERSE
DEBT.CO.UK – FOOTBALL AND DEBT
THIS
GOOGLE IS GIVING US REASONS TO INVEST
PENALTIES
100% NOT PROVIDED
HUMMINGBIRD
IN DEPTH ARTICLES
FRESHNESS ALGO
SOCIAL SIGNALS
SOCIAL REWARDS GREAT CONTENT
ENGAGEMENT
AUDIENCE ACQUISITION
WHAT KIND OF CONTENT WORKS?
LED BY
BIG CONTENT
AND GREAT REGULAR CONTENT
OUR CONTENT PROCESS
IDEATION VARIATION CREATION DISTRIBUTION
IDEAS ARE THE LIFEBLOOD
IDEATION
CLIENT GOALS
SOCIAL DATA
LONG TAIL PHRASES
SEMANTIC PHRASES
TRENDING CONTENT
EVERGREEN CONTENT
CONTENT TYPES
PURCHASE FUNNEL
THE BRIEF
SOCIAL DATA
USE THIS
CREATE THIS
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
PERCENTAGE OF AUDIENCE WHO LIKE
Facebook Phones 4u
EVEN THIS 98
92
87
84
74 68 64
63
62
53
51
43
40 31
30 23 22 15
Zazzle Content Index: TV Shows
Jersey Shore I'm A Celebrity
Britain's Got Talent Two and a Half Men
Strictly Come Dancing CoronaUon Street
Only Way Is Essex How I Met Your Mother
X Factor Mock The Week
Geordie Shore Family Guy
Walking Dead Dexter
Spartacus Game of Thrones
Mad Men Downton Abbey
THE LONG TAIL
SEMANTIC PHRASES
TRENDING CONTENT
EVERGREEN CONTENT
PURCHASE FUNNEL
CREATE THE STRATEGY
ENSURE VARIATION
CREATE THIS
SMALL CONTENT TYPES
CompeUUons
Infographics
ArUcles
Surveys
Video
BIG CONTENT TYPES Data
VisualisaUons
InteracUve infographics
Games
CompeUUons
Ebooks
Whitepapers
CREATION
PRODUCE VARIATION
DIVERSE SKILL SETS HEAD OFCONTENT
DEPUTY
CREATIONTEAM LEAD
DISTRIBUTIONTEAM LEAD
INFLUENCERANALYST
OUTREACHEXECPR EXECPAID MEDIA
EXEC DESIGNER DEVELOPER WRITERS VIDEOGRAPHER
DISTRIBUTION
COVER EVERY ANGLE
PAID MEDIA EARNED MEDIA
OWNED MEDIA
FIND THEM
CONNECT WITH
PROFESSIONALS
JOURNALIST DIRECTORIES
AND OUR OWN TOOL
PReacher
PREACHER.ZAZZLEMEDIA.CO.UK
PROMOTION
PAID SOCIAL AMPLIFICATION
PAID SEARCH
EARNED INFLUENCER CHANNELS
Social Forums
Groups Aggregators
OWNED CHANNELS BLOG PAGES E-‐NEWSLETTERS
OPTIMISE FOR SOCIAL
GOOGLE PLUS AUTHORSHIP
OPEN GRAPH
TWITTER CARDS
SUPPORT WITH THIS
GET IT RIGHT THOUGH…
SCALE OF THE UNIVERSE
87k Links 3.5k Domains 35k Twi er shares 320k Facebook shares
An interac`ve infographic – htwins.net/scale2/
Simon Penson Zazzle Media Managing Director
www.zazzlemedia.co.uk
@simonpenson
Download this presenta`on on Slideshare
THANKS