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Company Introduction
Industrial-Strength Online Labor Services
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Who We Are
• Servio provides high-speed, high-quality labor services to meet a wide range of business needs
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Company Fundamentals
• Started in 2009 in San Francisco.• Founders instrumental in the growth of
Microsoft, Napster, Netscape, Inktomi, and Cloudmark
• More than 3 million paid tasks processed
• More than 80,000 workers
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Servio In The News
“Fiendishly Clever.”--New York Times, October 2010
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Servio In The News
“One of the 100 Most Brilliant Companies in the U.S.”
--Entrepreneur Magazine, June 2010
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Customers
• Target– Applications: Merchandising and Content Creation
• Healthline– Applications: Content Creation, Translation
• Job Fox– Application: Resume Services
• DebtGoal– Application: SEO Services
• eBay– Application: Survey Services
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SERVIO MEDIA
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Industrial-Strength Content Engineering
• We provide highly scalable content services to customer from the Fortune 30 to the small-business sector.
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Faster Better Cheaper
Content Engineering
We Make Content:
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Content Engineering Services
Stage Services
OUTREACH SEO PromotionLink BuildingSite Authority Building
TRANSFORMATION TranslationRewriteCuration
AUGMENTATION Expert ReviewCategorization
CREATION WritingVideoImages
RESEARCH Keyword ResearchDatabase Assembly
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90,000 registered workers
and more than 7,000
writers
Custom, made-to-spec, and
fully search-engine
optimized
High throughput distributed workflow
High quality results with built-in edit and review
Services: Writing
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SERVIO MERCHANDISING
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Industrial-Strength Product Content Engineering
• Writing Product Descriptions• Product Names• Product Videos
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Target.com needs unique, SEO-ready marketing copy for thousands of products.
Challenges:– Quickly deliver hundreds of thousands of product descriptions – Content must be unique and well-optimized for SEO– Copy must be compelling and marketing driven– not “just the facts.”
Case Study: Target.com
SOLUTION:
SCALE:Break project into tasks so thousand of
products can be worked on at the
same time
SPECIALTY WRITING
(Marketing): Tap elite
marketing writers from more than
50,000 Registered Workers
SEO: In-house SEO team ensures
product listings have the proper
keyword structure and
density to rise to the top of
listings– and drive clicks once they are there.
Results: Servio is delivering marketing copy that meets Target’s needs for high volume and high quality.
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Worker Task Interface
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Highly-Efficient Quality Control
• Each writer is reviewed by at least one other paid writer.
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Why It Matters
• If you use manufacturer descriptions, you will get ranked down in search engines.
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Manufacturer Descriptions are Pervasive
•Used by Major Sites Including:
• Pricegrabber• Yahoo Shopping• AOL Shopping• Become.com• Lycos Shopping
• Cheap to Implement, but…
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All Top Results Use Unique Descriptions
•…Costly in Search Results:
• None of the huge sites using manufacturer copy make the first page results for: “Graco SnugRide 35”
• Even small site such as Albeebaby and EliteCarSeats can beat the giants
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Service Summary
• Industrial-Strength Product Description Services
• Delivery within 24 hours• Access via API• Low pricing• High quality and consistency
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SERVIO SEOCORPORATE SOLUTIONS
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Servio SEO Corporate Solutions
• Servio’s SEO Services meet the most up-to-date needs of the volatile SEO environment– Our solutions are “Panda” and “Farmer” Friendly– We focus on quality content, doing things the “hard”
way, instead of attempts to trick search engines.– Our solution emphasizes rich on-site enhancements
• Multiblogs• Rich Articles
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Available Services
• Site Authority Enhancement– Heavy duty site analysis and monitoring– Ongoing fresh content for your site– Off-site Promotion
• Keyword Authority Enhancement– Link Building– Related Site Discovery– Publication of:
• Related Articles• Related Comments• Related Forum Posts • Always useful, relevant, and fresh!
– Targeted Press Releases
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SERVIO BLOG SERVICES
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The Evolving Blog Opportunity
• Blogs are more important than ever– Search Engines are emphasizing fresh,
topical content
• However, Blog Upkeep is burdensome
• It’s hard enough to keep a single blog full of fresh content, let alone two or 10
• Quality bar is high• If your posts become fluffy, you’ll lose your readers
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Servio Writes Your Blogs
• We give you a final, polished article…• …Which you can then customize as
you see fit, or publish “as-is”.• We offer subscriptions to give you
regular content on a weekly, monthly, or even daily basis
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What You Get
• High-quality writing• Regular delivery• Keyword integration• Premium Options include:
– We’ll research a good keyword for each article– We’ll come up with topics for your approval– We’ll write the titles for your approval
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SERVIO TRANSLATION
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The Best Translation Solution for your Content
• Our advanced workflow platform and 80,000-strong private workforce give us a huge advantage in the translation space
• 24-hour delivery• Disruptively low pricing
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SERVIO EDIT
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Servio Edit
• Core Document Editing Services• Editing can add value at retail, in and
of itself [put in panos article on zappos’ editing effort]
• 24-hour delivery
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SERVIO VIDEO SERVICES
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Powerful Video Scale Production
• Low Cost “VidPosts”• Extremely targetable• Sub $100 price point• Examples:
– http://www.youtube.com/watch?v=7KIoaUQFYKA
– http://www.youtube.com/watch?v=JDGRcmtrL_U