Introduction to Media – Persuasive

TechniquesAdvertising

The Media

When we think of the media, what do we think of? Brainstorm some examples

Advertising1. List where you might find adverts?2. Advertisers use a number of techniques to persuade us to buy their products. Define the

following terms and provide an example3. i. Slogan4. Ii. Copy5. Iii. Image6. Iv. Rhetorical questions7. V. Superlative8. Vi. Emotive language9. Vii Flattery10. Viii Logo11. Ix. Brand12. X. Alliteration

Deconstructing an ad – find an ad in a newspaper or magazine on-line and answer the followingThe ad should be from an English speaking magazine or newspaper

Purpose - What is the overall message behind the advert? What do the advertisers want the audience to believe? Do they achieve this? How?

- What is the advert trying to sell? Many adverts are selling more than just a product – they’re selling a way of life or a personality.

Where is the advert found?

The Basics

Is there a character in the advert? What type of person are they? What is your emotional response to them? How are they dressed? What sort of lifestyle do they represent? Would you like to be the person? Why or why not?

Where is the advert set? Can you identify the decade/country/area in

which the advert is set – what do you know about it? What images are associated with it?

Image and representation

What is the main focus of the advert? Do any of the items, images or people in

the advert make you think of anything – a memory, a feeling, an idea?

What colours are used and what is their effect?

Is there any text in the advert? What words are used and why were they chosen? Do any words sound particularly positive or negative?

Visual impact

To whom would the advert appeal? Consider age, gender, type of job, level of education

What desires or concerns might the target audience have about themselves or their lives?

Appeal