Download - Introduction to Lean Startup
![Page 1: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/1.jpg)
Introduction to The Lean Startup
Nawras Skhmot Co-‐founder & Lead Organizer Lean Startup Circle Stavanger
Disclaimer: All content is based on Eric Ries book and presentations
Stavanger
![Page 2: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/2.jpg)
THE LEAN STARTUP
-Eric Ries -Steve Blank
![Page 3: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/3.jpg)
Validated Learning
Entrepreneurs are
everywhere
Entrepreneurship is management
Innovation Accounting
Build Measure
Learn
Lean Startup Principles
![Page 4: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/4.jpg)
Validated Learning
Entrepreneurs are
everywhere
Entrepreneurship is management
Innovation Accounting
Build Measure
Learn
Lean Startup Principles
![Page 5: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/5.jpg)
What is a startup? Entrepreneurs
are everywhere
“A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty”
-Eric Ries
![Page 6: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/6.jpg)
STARTUP =
EXPERIMENT
What is a startup? Entrepreneurs
are everywhere
![Page 7: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/7.jpg)
STOP���WASTING ���PEOPLE’S���TIME
Should it be built? Entrepreneurs
are everywhere
![Page 8: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/8.jpg)
Most Startups Fail Entrepreneurs
are everywhere
![Page 9: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/9.jpg)
Most Startups Fail Entrepreneurs
are everywhere
![Page 10: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/10.jpg)
• Father of scientific management • Standardize work into tasks • Compensate workers based on
performance • ‘Great Man Theory’
“In the past, the man was first. In the future, the system will be first.” (1911)
Who to Blame? Entrepreneurs
are everywhere
Frederick Winslow Taylor
![Page 11: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/11.jpg)
Validated Learning
Entrepreneurs are
everywhere
Entrepreneurship is management
Innovation Accounting
Build Measure
Learn
Lean Startup Principles
![Page 12: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/12.jpg)
Practices and principles geared to the startup context of extreme uncertainty
Parallel kind of Management Entrepreneurship is management
![Page 13: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/13.jpg)
“A pivot is a change in strategy without a change in vision”
The Pivot Entrepreneurship is management
-Eric Ries
![Page 14: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/14.jpg)
The Pivot: YouTube Entrepreneurship is management
![Page 15: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/15.jpg)
The Pivot: YouTube Entrepreneurship is management
![Page 16: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/16.jpg)
The Pivot: Flickr Entrepreneurship is management
![Page 17: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/17.jpg)
The Premise of Lean Startup: If we can reduce the time between pivots
We can increase our odds of success Before we run out of money
Speed Wins Entrepreneurship is management
![Page 18: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/18.jpg)
Validated Learning
Entrepreneurs are
everywhere
Entrepreneurship is management
Innovation Accounting
Build Measure
Learn
Lean Startup Principles
![Page 19: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/19.jpg)
Not to Justify Failure Validated Learning
![Page 20: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/20.jpg)
”…. is that version of a new product which allows a team to collect the
maximum amount of validated learning about customers with the least effort”
Minimum Viable Product Validated Learning
-Eric Ries
![Page 21: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/21.jpg)
MVP: Buffer Validated Learning
![Page 22: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/22.jpg)
MVP: Buffer Validated Learning
![Page 23: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/23.jpg)
In Lean Startup, the unit of value is learning, and everything else that does not contribute to learning is waste.
Value vs. Waste Validated Learning
![Page 24: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/24.jpg)
Validated Learning
Entrepreneurs are
everywhere
Entrepreneurship is management
Innovation Accounting
Build Measure
Learn
Lean Startup Principles
![Page 25: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/25.jpg)
Minimize TOTAL time through the loop
Build ���Measure ���
Learn
IDEAS
CODEDATA
LEARN BUILD
MEASURE
![Page 26: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/26.jpg)
And much more… Build ���
Measure ���Learn
Learn Faster Split Tests
Customer Development
Five Whys
Customer Advisory Board
Falsifiable Hypotheses
Product Owner
Accountability
Customer Archetypes
Cross-‐funcConal Teams
Semi-‐autonomous Teams
Smoke Tests
Measure Faster Split Tests
ConCnuous Deployment
Usability Tests
Real-‐Cme Monitoring & AlerCng
Customer Liaison
Measure Faster
Funnel Analysis
Cohort Analysis
Net Promoter Score
Search Engine MarkeCng
PredicCve Monitoring
Build Faster
Unit Tests
Usability Tests
ConCnuous IntegraCon
Incremental Deployment
Free & Open-‐Source
Cloud CompuCng
Cluster Immune System
Just-‐in-‐Cme Scalability
Refactoring
Developer Sandbox
Minimum Viable Product
IDEAS
CODEDATA
LEARN BUILD
MEASURE
![Page 27: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/27.jpg)
Validated Learning
Entrepreneurs are
everywhere
Entrepreneurship is management
Innovation Accounting
Build Measure
Learn
Lean Startup Principles
![Page 28: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/28.jpg)
The Three Learning Milestones Innovation Accounting
1. ESTABLISH THE BASELINE
- Build a MVP - Measure how
customers behave right now
![Page 29: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/29.jpg)
The Three Learning Milestones Innovation Accounting
1. ESTABLISH THE BASELINE
2. TUNE THE ENGINE
- Build a MVP - Measure how
customers behave right now
- Experiment to see if we can improve metrics from the baseline toward the ideal
![Page 30: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/30.jpg)
The Three Learning Milestones Innovation Accounting
1. ESTABLISH THE BASELINE
2. TUNE THE ENGINE
3. PIVOT OR PERSEVERE
- Build a MVP - Measure how
customers behave right now
- Experiment to see if we can improve metrics from the baseline toward the ideal
- When experiments reach diminishing returns, its time to pivot
![Page 31: Introduction to Lean Startup](https://reader031.vdocuments.us/reader031/viewer/2022020113/589c96601a28ab1e5d8b70f5/html5/thumbnails/31.jpg)
QuesCons