![Page 1: Introduction – Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous](https://reader035.vdocuments.us/reader035/viewer/2022062221/56649f4f5503460f94c714ba/html5/thumbnails/1.jpg)
Introduction –
Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous international brands. Despite unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time.
In 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees.Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality.
![Page 2: Introduction – Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous](https://reader035.vdocuments.us/reader035/viewer/2022062221/56649f4f5503460f94c714ba/html5/thumbnails/2.jpg)
1500 WHOLESELLERS
4,25,000 RETAIL OUTLETS
![Page 3: Introduction – Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous](https://reader035.vdocuments.us/reader035/viewer/2022062221/56649f4f5503460f94c714ba/html5/thumbnails/3.jpg)
The consumer is the focus of all activities at Parle. Maximizing value to consumers and forging enduring customer relationships are the core endeavors at Parle.
![Page 4: Introduction – Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous](https://reader035.vdocuments.us/reader035/viewer/2022062221/56649f4f5503460f94c714ba/html5/thumbnails/4.jpg)
![Page 5: Introduction – Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous](https://reader035.vdocuments.us/reader035/viewer/2022062221/56649f4f5503460f94c714ba/html5/thumbnails/5.jpg)
How Parle – G has utilized the power of advertisement to attach with people’s emotions, right
from the beginning.
![Page 6: Introduction – Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous](https://reader035.vdocuments.us/reader035/viewer/2022062221/56649f4f5503460f94c714ba/html5/thumbnails/6.jpg)
![Page 7: Introduction – Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous](https://reader035.vdocuments.us/reader035/viewer/2022062221/56649f4f5503460f94c714ba/html5/thumbnails/7.jpg)
![Page 8: Introduction – Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous](https://reader035.vdocuments.us/reader035/viewer/2022062221/56649f4f5503460f94c714ba/html5/thumbnails/8.jpg)
PARLE – G SPONSORED TELE-SERIES SHAKTIMAN
![Page 9: Introduction – Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous](https://reader035.vdocuments.us/reader035/viewer/2022062221/56649f4f5503460f94c714ba/html5/thumbnails/9.jpg)
![Page 10: Introduction – Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous](https://reader035.vdocuments.us/reader035/viewer/2022062221/56649f4f5503460f94c714ba/html5/thumbnails/10.jpg)
![Page 11: Introduction – Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous](https://reader035.vdocuments.us/reader035/viewer/2022062221/56649f4f5503460f94c714ba/html5/thumbnails/11.jpg)
![Page 12: Introduction – Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous](https://reader035.vdocuments.us/reader035/viewer/2022062221/56649f4f5503460f94c714ba/html5/thumbnails/12.jpg)
![Page 13: Introduction – Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous](https://reader035.vdocuments.us/reader035/viewer/2022062221/56649f4f5503460f94c714ba/html5/thumbnails/13.jpg)
![Page 14: Introduction – Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous](https://reader035.vdocuments.us/reader035/viewer/2022062221/56649f4f5503460f94c714ba/html5/thumbnails/14.jpg)
KRACKJACK
MONACO
MARIE CHOICE
HIDE & SEEK
MONACO BITES
JEFFS
SIXER
NIMKIN
FUN CENTRE
![Page 15: Introduction – Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous](https://reader035.vdocuments.us/reader035/viewer/2022062221/56649f4f5503460f94c714ba/html5/thumbnails/15.jpg)
KISSME BAR
MANGO BITE
MELODY
MAGIX
PARLE CREAM
ORANGE CANDY
POPPINS
ROLA-A-COLA
TOFFEES
MILK SHAKTI