Introduction: Director General
HÅKAN HALLSTEDT
Is horse racing a dying business?
Franc
e
Hong
Kong
UKIta
ly
Norway
Finlan
d
Denm
ark
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2013201420152016
“The reports of my death have been greatly exaggerated” Mark Twain
Horse Racing, $m, GGR
Source: H2 Gambling Cap, Gambling Commission, PMU
ATG turnover 2010-2013, $m
The Swedish perspective – sales development
Q1-10Q3-10
Q1-11Q3-11
Q1-12Q3-12
Q1-13Q3-13
Q1-14Q3-14
400
420
440
460
480
500
520
540
Q1-13
Q2-13
Q3-13
Q4-13
Q1-14
Q2-14
Q3-14
400
420
440
460
480
500
520
540
ATG turnover 2013 Q1-2014 Q3, $m
Source: Swedish Gambling Authority
Turning point?
• Aging target group and the perception of the new consumer?
• The transaction – adaption to AML compliance – too little, too slow?
• Cross border operation need further transparency and overall due diligence.
• Improvement of gamblers security. • Lag of technology.• Product development and fresh look
on revenue models.
To conclude:
Dying? – Never, but structural change and adaption seem necessary.