SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

Centre for Modern Architecture Studies in Southeast Asia

Foundation of Natural & Built Environments (FNBE)

Introduction to Business [BUS30104]

Prerequisite: None

Lecturer: Chang Jau Ho

Charity Drive Report

Group Name

Group Members:

Clement Chen 0319574

Carlson Ko

Daniel Chow

Harwinder Singh

a. Executive Summary

Eat and Go is a group of business selling pizzas by dominos and pizza

hut and ikea curry puffs for charity established by the project manager

Clement Chen, followed by the committee Carlson Ko, Harwinder Singh

and Daniel Chow. This business charity drive is held from 19th to 23rd

January from 12pm-5pm and the location of our booth is outside

Student Life center, Taylor’s Lakeside University. Support for the

funding’s of this business is funded by Dr. Goh Dental clinic and Mr

Chow by sponsoring us RM 500 respectively to start this Business. All

the proceeds and profit (100%) of this business will go to the Malaysian

Red Crescent for the east coast flood relief fund.

This report describes the findings of the charity drive by our team. The

purpose of this report is to 1) Describe and analyse the theories of

human resources management, marketing, production and finance and

their applications 2) Explain the ethical and social responsibility issues

faced by businesses 3) Undertake leadership roles and make quality

decisions/judgments in the context of simulated business environments

b. Objectives

a) We have chosen the Malaysian Red Crescent as our main charity

organization because it is a non-profit organization dedicated to

humanitarian acts and services and public goods by serving people

through first aid services and humanitarian programs for the needy and

helpless. One example being the recent east coast flood relief where

victims need help for daily necessities.

b) Targeted donation amount: RM 600

Targeted sales amount: RM 1200

Targeted sponsorship amount: RM 600

c. Target Market

a) Our customers are mostly local students with a few being young working

adults and the lecturers themselves. Most of them are people who are “on

the go” and need something fast to fill their hunger especially when they

are studying in a group or moving from one place to another. For example,

people walking through the Student Life Centre in Taylors are mostly

students travelling to or from classes to get food. Another example is

Students in Sunway University where students gather in groups to study.

b) Students need something fast and tasty, also the branding do effect the

students choice and preference for choice of food. For example, Dominos

pizza and Ikea curry puffs are famous for being delicious and many

demand for it.

c) The spending power of students are mostly low cost to mid- range raging

from RM 1-RM 10. They want something at a reasonable cost whereas

some are on tight budget and are less likely to spend on charity drives.

d. Competition Analysis

a) Our competitors are the stalls beside and around us outside the Student

Life Center. Mainly those who are also selling food at a reasonable price.

b) Our competitors are selling foods raging from nasi lemak, fruit kebabs, fish

balls, drinks, juices, fruits and hot dogs at a similar price range from RM 1-

RM 10

c) Most of our competitor’s strengths are the foods/ products being produced

by themselves. This can help them save a lot of cost and reduce other

costs such as labor charges and tax. Besides that, their vulnerabilities are

the quality control and consistency in their production of food eg: hygiene,

the demands are not met, not all the food taste the same etc. Besides

that, they also use strategies such as 2 items for a cheaper price or buy 1

free 1 and also by approaching customers first

d) Customers opt to buy from them because it is cheaper and is produced

fresh on the spot eg. Fruit juices. Besides that, the choice of food do effect

the customers’ choice for instance, customers prefer healthier food and

drinks made fresh. Also, the attractive prices such as RM 5 for 5 fish balls

makes it a reasonable food to buy and buy 1 free 1 tactics also attract

customers. Furthermore, with the help f the social media such as

facebook page and instagram also increase awareness of customers

about what are they selling, prices etc…

e. Product and Packaging

Products

a) We are selling pizzas and curry puffs. Namely Dominos personal pizzas,

Pizza hut personal pizzas and ikea curry puffs.

b) The products that we are selling, Domino’s pizza, pizza hut and Ikea curry

puffs products have a strong branding not only locally but also

internationally which makes customers more eager to buy these products

because they have been in the F&B market long enough. They are a

famous choice of fast food known for their good taste.

Packaging

a) The pizza’s that we’re selling are already packed by the vendors in a

box with their branding whereas the curry puffs are packed into pairs in

a white paper bag..

b) Yes, the packaging is kept simple and is easy to carry around and

throw away. Besides that, it will keep the food fresh and delicious.

f. Pricing

a) The cost for our product’s unit selling price:

1. RM 10 for a personal pizza

2. RM 4 for 2 curry puffs

b) The cost for our product’s unit cost price:

1. RM 5 for a personal pizza

2. RM 2 for 2 curry puffs

c) Our products are popular and attractive because of their famous branding

eg. Domino’s pizza are available nationwide and is well known

d) Our strategies is to set the pricing at a reasonable price which is RM 10

for a box of pizza and RM 4 for a pair of curry puffs. Besides that, when

we have difficulty selling them is to go to a different location to push on the

sales eg. Sunway University, SS15 Subang Jaya, Taylors college and Inti

college. If we are selling faster then we increase the amount(stock) for the

following day.

g. Promotion Strategies

a) Since our cause was to raise funds for charity, we decided to come up with a

main marketing message which says “EAT & GO”.

b) The 2 main tools for promoting our product was by making computer-

produced posters and the promotion was also done through Facebook.

c) - We had chosen Facebook to be one of our main tools for promoting is

because it is the most visited website on the internet. Everyone including

friends and relatives use this website. Advertising on Facebook is also

inexpensive.

- Promoting our product by making posters is also very important because it

offers an effective and inexpensive way to get a message out. Since

posters include mainly text or images, it can help customers easily to

understand about the products that you provide.

Our Facebook page to promote our product.

The posters that we made to promote our product

Our Booth:

h. The Sponsors

a) The people we approached for sponsorship was from either our parents or from a

company.

b) We target these sponsors because we know them personally and we know that they

will help us to raise funds for the certain cause.

c) We also approached our customers by sending letters, by telephone calls and

through e-mails.

i. Distribution

a) We got our products to the sales location by our own personal transport. Every

morning we would go collect the products which was the curry puffs that were from

IKEA and the pizzas were from pizza hut & dominos. The products were delivered

mainly to Taylor’s Lakeside Campus and the rest were sent to other campuses.

b) To deliver the products it took around 15 minutes and customers didn’t really had to

wait because there were other sellers.

c) We can effectively get 30- 40 customers a day depending on the time of the day.

j. Green Measures

a) Our products are made in an environmentally- conscious manner and they are not

hazardous because we were selling food.

b) The products that we were selling are in cardboard box and in a paper bag.

Therefore, this package materials could be recycled.

c) There was never any waste because when people bought the products they took it

away.

d) Some measures were taken to reduce the consumption of resources such as

electricity and paper. Electricity was only used at the times when we needed them. A

amount of paper was used because we only had to use it as posters and the same

posters were used all week long.

k. Human Resource Planning

Clement Chen

Project Manager

Harwinder SinghSales Executive

Daniel Chow

Sales Assistant

Carlson KoFinance Manager

l. Evaluation of Results

Eat & Go

Profit and Loss Statement

RM RM

Income

Sales:

Curry Puff 856

Pizza 2000 2856

Expenses

Purchases:

Curry Puff 500

Pizza 1060 (1560)

Gross Profit 1296

Other Income

Sponsorship 500

Donation 750 1250

Net Profit 2546

m. Appendix

Sponsorship Letters:

15th January 2015

Chow Meng Hin No.11, Jalan Usj Heights 7/1B, Usj Heights, Subang Jaya, Selangor Darul Ehsan. Dear Mr Chow Requesting Sponsorship for Charity Drive Event We, the students from Taylor’s University Lakeside Campus, are currently involved in a fundraising event as our school project January 2015. Our plan is to raise a total of RM2500.00 via sponsorships and product sales. The fundraising event will be held for a week from 19th to 23rd January under the supervision of our lecturer Mr. Chang Jau Ho. All profits earned during the event will be donated to the Malaysian Red Crescent, a non-profit organization that provides humanitarian aid - such as flood disaster relief, medical care, etc. - to communities in need. We are writing today to ask if you would consider donating RM500 to help support our event. We believe that your generosity would go a long way towards supporting the organization and their noble cause. If you need more information about our event or have any questions you may contact me at 017-6737235. Thank you. Sincerely,

Clement Chen

____________ Clement Chen Charity Drive Event Group Leader

12th January 2015

Dr. Goh Say Geg, 4-1, Jalan PJS11/28A Sunway Metro, Bandar Sunway, 46150 Petaling Jaya Dear Dr. Goh Requesting Sponsorship for Charity Drive Event We, the students from Taylor’s University Lakeside Campus, are currently involved in a fundraising event as our school project January 2015. Our plan is to raise a total of RM2500.00 via sponsorships and product sales. The fundraising event will be held for a week from 19th to 23rd January under the supervision of our lecturer Mr. Chang Jau Ho. All profits earned during the event will be donated to the Malaysian Red Crescent, a non-profit organization that provides humanitarian aid - such as flood disaster relief, medical care, etc. - to communities in need. We are writing today to ask if you would consider donating RM500 to help support our event. We believe that your generosity would go a long way towards supporting the organization and their noble cause. If you need more information about our event or have any questions you may contact me at 017-6737235. Thank you. Sincerely,

Clement Chen

____________ Clement Chen Charity Drive Event Group Leader

Reflection Video Link:

https://www.youtube.com/watch?v=AAoLxPeMc3g

https://www.youtube.com/watch?v=d5QiXhfra34&feature=youtu.be