Download - Internet world2
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How can I use LinkedIn to promote brand
awareness?Danny Bermant
@theidm @brainstormdsgn #LiBrands
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LinkedIn is 277% more successful than Facebook or Twitter at
generating leads
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LinkedIn profile should include professional headshot. Subheading
should explain how you add value
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Your profile can include multiple positions
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Personalise your recommendation requests
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Avoid connecting to people you don’t know
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Enhancements to your LinkedIn profile (1)
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Enhancements to your LinkedIn profile (2)
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Enhancements to your LinkedIn profile (3)
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You can also create status updates for
your company page
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List your products and services on your company page
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LinkedIn discussions are a great way to engage with other users (and share your
blog posts)!
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By managing your own LinkedIn group, you have another avenue to promote your
business to your connections
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Open vs Closed LinkedIn groups. Choose carefully
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HP used LinkedIn to improve brand perception
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You can view this case study online http://bit.ly/GSvQ7C
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A coherent social media strategy will ensure that
all your channels are working in harmony…
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Ensure you have social media guidelines for your staff
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Any questions?
Post your questions using the #LiBrands hashtag and I will reply following this morning’s presentation