Internet Marketing Strategies for Small Business
Joey Ambrose
What is Internet Marketing?
The process of marketing your product or service using the Internet•Websites & Blogging•Social Media•SEO (Search Engine optimization)•Paid Search•Email Marketing•Video Marketing
What is Internet Marketing?
Why Internet Marketing?
• Measurable• Less Expensive• Applies to
companies of all sizes
• Fast Results• Local or Global
Getting StartedQuestions to Ask
• How much time do you have?
• How much budget do you have?
• What kind of marketer are you?
• What’s your niche?
Getting StartedResearch
• Your Keywords– Google Adwords
Keyword Tool
• Your Competitors– Google Search– SEO tools that track
competitors• SEOmoz• Majestic SEO• SEO Profiler
Getting StartedStrategize
• Where to market• Create your
“marketing matrix”• Budget (for each
tool!)• Setup analytics and
tracking
Example Internet Marketing Plan
Your Website
• New Content• Maintenance• Blogging
Content Marketing
• Content marketing is the new SEO
• How it works:– Research– Create – Optimize– Publish– Measure
Search Engine Optimization
• Local SEO• Website
optimization• Link Building– Directories– Guest blogging– Blog commenting– Forums etc.
Social Media
Social Media
• Facebook• Twitter• LinkedIn– LinkedIn Groups
• Google+• Pinterest• Audience Building
Paid Marketing
• Google Adwords– Re-marketing
• Microsoft Adcenter• Facebook
Email Marketing
• Monthly Newsletters
• Updates/Specials• Providers:– Mailchimp– Constant Contact– iContact– Vertical Response
Recap
• Organize & Plan your marketing
• Implement• Feed the Machine• Track Results and
Re-Tune
Thank you!Thank you for attending the workshop! Here is my contact information if you have any follow-up questions or need help with your website.
NOTE: Visit our website at www.gowebsolutions.com and join our email list to receive our monthly newsletter with the latest Internet Marketing tips and information!
Joey AmbroseGo Web [email protected](520) 664-2324
