� Summarize business model choices. � Explain two ways a doula can market her
business. � List three items that could go into a
postpartum doula tool bag.
OObjectives:
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� Choose the type of business desired
� Register with the Office of Secretary of State
� Obtain EIN ~ IRS Employer Tax ID
� Create a business plan
� Open a checking account
� Use the Small Business Administration for assistance
BBusiness Basics for the Postpartum Doula
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� What does the community want and need
� What will you charge
� What are your wage needs
� What is your marketing strategy
BBusiness and Marketing
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� Brochures � Business cards � Flyers � Stationary � Postcards � Press release � Write articles � Baby fairs, exhibitions � Speaking engagement
MMarketing Strategies
Perhaps THE BEST advertisement is by
REFERRAL!
Network, Network, Network!
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� Website � Social Media
� Facebook � Twitter � Blogs � LinkedIn � Instagram � Pinterest
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PProper use of social media Do’s Do Not’s
� Advertising � Sharing ideas � Meeting other birth
professionals
� Asking for advice for clients
� Sharing birth announcements
� Sharing personal stories or information about a client
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� Don’t expect results overnight � Don’t start without a plan � Don’t take competition personally
� Don’t take competition personally � Don’t take competition personally
� Don’t take competition personally � Don’t take competition personally
BBusiness Don’ts
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� Lactation Support Specialist/LC
� Parenting Educator
� Child Passenger Safety Tech
� Pre or Post Natal Yoga
� Exercise Instructor
AAdding Complimentary Services
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� Photographer ~ Baby, Family, Birth
� Childbirth Educator
� Birth Doula
� Massage Therapist
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