Intercultural differences in a globalised world
06-12-2013
Intercultural differences in a globalised world
The world becomes a village’ is an often heard statement in international marketing. Markets around the globe are becoming similar to each other, information and new technologies are spread from The Netherlands to Japan in a minute. As a consequence, are cultures
around the globe becoming
similar as well?
Katharina Damaschke
Age: 25
Education: MA, Communication Science, University Twente
Bachelor of Business Administration, Saxion
Former positions: Internship at Intesan (Madrid)
Current position: Sales Support at Universal Electronics (Enschede)
Companies: Intesan, WTC Twente, Universal Electronics
International scope: Germany, Spain, USA, The Netherlands
Statement/slogan: “Europe is my daily playground”
Rob Snel
Age: 63
Education: MA, Socio-Economics, University of Tilburg
Former positions: President Grolsch International, Member of the board
Koninklijke Grolsch N.V (CEO).
Current position: Counselor
Companies: Grolsch, Nederlands Christelijke Werkgevers Verbond
(employers’ association)
International scope: UK, USA, Canada, Australia, New Zealand, France, Italy,
Spain, Russia, Poland, Belgium, Germany, the Baltic states,
Eastern Europe, China.
Statement/slogan: “Be who you are, yet be different! To be successful
internationally stay authentic, but understand the culture of your
businesspartner”.
Albert Hoeksma
Age: 48
Education: Bachelor Economics, University of Applied Science
(Leeuwarden), Qualified Exportmanager
Former positions: Manager International Food Trading (HJ Heinz),
Commercial Manager Export & Industry (Honig b.v.)
Current position: Partner at TEN (The Export Network)
Companies: Van Huystee, van der Meulen, Honig, Heinz
International scope: Eastern Europe, the Middle East, Australia, Africa.
Statement/slogan: “To me people, in whatever discipline or culture, are crucial in
creating and realizing new opportunities”.
Jan Zengerink
Age: 48
Education: MSc Business Administration, Twente University
Former positions: Commercial & General Manager Latin America (expat),
Brenntag. Commercial & General Manager Renewable Energy,
HJ Wiefferink BV
Current position: General Manager Renewable Energy, Membrane Systems
Europe BV
Companies: Novo Behang b.v., Brenntag, HJ Wiefferink b.v., Membrane
Systems Europe b.v.
International scope: France, Spain, Italy, Germany, Poland, Russia, Ecuador, Peru,
USA
Statement/slogan: “Arrange a local network and speak your languages!”
Next Event
‘Talent for export’
04-02-2014
In corporation with VNO-NCW
Postiljon Hotel Deventer
http://www.saxion.nl/exportcenter_enhttp://www.biogasmembrane.eu/http://www.theexportnetwork.nl/en/http://www.uei.com/http://youtu.be/FpiS4jNMpBY (Export Development Programme)
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